A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from March 24, 2006
“Getting there is half the fun” (Cunard)
The Cunard Line stopped in New York City. The Cunard Building, at 25 Broadway, is worth a visit.

Cunard's famous slogan was "Getting There Is Half the Fun."

Wikipedia: Cunard Line
The Cunard White Star Line formerly Cunard Line is the British cruise line that operates the RMS Queen Elizabeth 2 (QE2) and RMS Queen Mary 2 (QM2) ocean liners.

http://www.nyc-architecture.com/LM/LM006-CUNARDBUILDING.htm
When you enter the Cunard Building at 25 Broadway, you'll find it awash in things marine: starfish, seahorses, shells, sirens, an albatross, and the vessels of Columbus and others. All are celebrated in paintings, murals, and medallions.

The grandly presented theme underscores the power and reach of the Cunard Line when its new headquarters opened in 1919. It was a time when New York City also exercised great power and reach. The metropolis had become the largest city and busiest port in the world.

25 August 1952, Los Angeles Times, pg. 8 ad:
25 August 1952, New York Times, pg. 4 ad:
25 August 1952, Washington Post, pg. 5 ad:
GO CUNARD
GETTING THERE IS HALF THE FUN

(Trademark)
Word Mark GETTING THERE IS HALF THE FUN
Goods and Services (CANCELLED) IC 039. US 105 107. G & S: CRUISE SHIP SERVICES. FIRST USE: 19801200. FIRST USE IN COMMERCE: 19801200
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 74033960
Filing Date March 2, 1990
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition October 2, 1990
Registration Number 1629483
Registration Date December 25, 1990
Owner (REGISTRANT) Cunard Line Limited CORPORATION UNITED KINGDOM 555 Fifth Ave. New York NEW YORK 10017
Attorney of Record Marvin Feldman
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Cancellation Date June 30, 1997

Posted by Barry Popik
New York CityWork/Businesses • Friday, March 24, 2006 • Permalink


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