A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from November 21, 2015
“Give a hoot, don’t pollute”

The United States Forest Service created Woodsy Owl in 1970 for its famous advertising campaign, “Give a hoot — don’t pollute!” The slogan was recorded in newspapers in November 1970 and trademarked in 1974.


Wikipedia: Woodsy Owl
Woodsy Owl is an owl icon for the United States Forest Service most famous for the motto “Give a hoot — don’t pollute!”. His current motto is “Lend a hand — care for the land!” Woodsy’s target audience are children five to eight years of age, and he was designed to be seen as a mentor to children, providing them with information and advice to help them appreciate nature. Harold Bell of Western Publishing (and producer of Smokey Bear public service announcements), along with Glen Kovar and Chuck Williams, originally created the mascot in 1970 as part of a United States Forest Service campaign to raise awareness of protecting the environment.

Woodsy’s slogan was officially introduced on September 15, 1971 by Secretary of Agriculture Clifford Hardin. The first Woodsy Owl public service spot was created by US Forest ranger Chuck Williams, who was the Forest Service’s technical consultant for the Lassie TV show which featured a Forest Service ranger and his family.[3] Williams, along with Bell and Glenn Kovar, also of the US Forest Service, brainstormed the idea for the Woodsy motif name together in Los Angeles, California, in 1970. In 1974, the U.S. Congress passed the Woodsy Owl Act (Public Law 93-318) to protect the image of the character.

12 November 1970, The Daily Star (Hammond, LA), “The Eagles Nest” by Paulette Knight and Marcy Joiner, pg. 5, col. 2:
WORD FOR THE WISE: Smokey the Bear gets some company. The Department of Agriculture has created Woodsy the Owl, who says: “Give a Hoot, Don’t Pollute.

OCLC WorldCat record
Join Woodsy Owl : give a hoot, don’t pollute : toot your hooter on pollution now.
Author: United States. Forest Service.
Publisher: [Washington, D.C.] : U.S. Dept. of Agriculture, Forest Service : Public Service Council, 1972.
Edition/Format: Image : Graphic : Picture : National government publication : English

OCLC WorldCat record
The ballad of Woodsy Owl
Author: Marion Bartoo; Dave Kimber; Bob Pelli
Publisher: [United States] : U.S. Department of Agriculture--Forest Service, [1976]
Edition/Format: Musical score : English

OCLC WorldCat record
Thanks for helping me spread the word : Give a hoot! Don’t pollute! : Woodsy Owl. Author: United States. Forest Service.
Publisher: Washington : Dept. of Agriculture, Forest Service, [1979]
Series: United States.; Forest Service.; Cooperative outdoor environmental program COEP
Edition/Format: Print book : National government publication : English

YouTube
Give A Hoot Don’t Pollute - Woodsy The Owl 1965-1985
haikarate4
Published on Jun 22, 2013
A collection of Woodsy the Owl public service announcements from 1965-1985. Give a hoot, don’t pollute!

(Trademark)
Mark Image
Word Mark GIVE A HOOT, DON’T POLLUTE
Goods and Services IC 001 002 003 004 005 006 007 008 009 010 011 012 013 014 015 016 017 018 019 020 021 022 023 024 025 026 027 028 029 030 031 032 033 034 035 036 037 038 039 040 041 042 043 044 045 200 A B . US 001 002 003 004 005 006 007 008 009 010 011 012 013 014 015 016 017 018 019 020 021 022 023 024 025 026 027 028 029 030 031 032 033 034 035 036 037 038 039 040 041 042 043 044 045 046 047 048 049 050 051 052 100 101 102 103 104 105 106 107 200 A B . G & S: NO GOODS/SERVICES STATEMENT ON TRAM
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 89001659
Filing Date June 22, 1974
Current Basis UNKNOWN
Original Filing Basis UNKNOWN
Owner (APPLICANT) Forest Service of the United States Department of Agriculture ORGANIZATION UNITED STATES
Register PRINCIPAL
Other Data Protected Under U.S. Statute
Live/Dead Indicator LIVE

Posted by Barry Popik
New York CityBuildings/Housing/Parks • Saturday, November 21, 2015 • Permalink