A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from December 21, 2004
“Going Your Way” (MTA slogan)
The Metropolitan Transportation Authority (MTA) has a slogan: "Going Your Way." An MTA "Going your way" advertisement was printed in the Daily News (New York, NY) on August 27, 1992.


Wikipedia: Metropolitan Transportation Authority
The Metropolitan Transportation Authority (MTA) is a public benefit corporation responsible for public transportation in the U.S. state of New York, serving 12 counties in Downstate New York, along with two counties in southwestern Connecticut under contract to the Connecticut Department of Transportation, carrying over 11 million passengers on an average weekday systemwide, and over 850,000 vehicles on its seven toll bridges and two tunnels per weekday. MTA is the largest public transit authority in the United States.

27 August 1992, Daily News (New York, NY), pg. 59, col. 3 ad:
MTA The Transit Authority. Going your way.

7 November 1992, New York (NY) Amsterdam News, pg. 11, col. 3 ad:
MTA The Transit Authority. Going your way.

2 February 1998, Adweek, pg. 44:
Korey Kay & Partners last week broke a campaign for New York's Metropolitan Transit Authority featuring the voice of actor Mandy Patinkin. The tagline, "MTA. Going your way," remains. In December, the MTA issued a request for proposal for its account, worth an estimated $10 million. Korey Kay, New York, said it will defend the account.

Twitter
elamp84
@elamp84
MTA...going your way...sometimes
6:44 PM - 29 May 2008

Twitter
ICM
@cinnaMENA
Replying to @dulce_gabbana @MTA
i’ve been saying “MTA never going your way” since like 2012 and i just... i can’t believe it’s still applicable lol
5:52 PM - 20 Sep 2018

Twitter
K. Renee
@krholness
Replying to @NYCTSubway
MTA slogan should be “NOT GOING YOUR WAY”
9:52 AM - 6 Dec 2018

Twitter
SirDwellington
@dweleoye
Thanks, #MTA. Going your way. Eventually.
7:55 PM - 11 Feb 2019
Posted by Barry Popik
New York CityTransportation • Tuesday, December 21, 2004 • Permalink