HEB stores (the H. E. Butt Grocery company) originated in Kerrville, Texas, but are now all over the state and other states. The slogan “Here Everything’s Better” is a 2004 trademark.
 
“HEB-ing” or “hebbing” is a recent slang term about shopping at the store. HEB is popularly pronounced “heeb.”
 
     
http://www.urbandictionary.com/define.php?term=Hebbing
Hebbing 
HEB is a popular grocery chain in the southern U.S. “Hebbing” refers to the act of going to HEB and although originating in Beaumont, Tx, is especially predominant in Austin.
Hey do ya’ll want to go Hebbing?
by sdrawkcabsinai Austin, TX May 17, 2006
 
   
http://www.heb.com/aboutHEB/history.jsp
The story of H-E-B began 100 years ago in a tiny family shop in Kerrville. Today H-E-B serves families all over Texas and Mexico with over 300 stores and 56,000 employees.

H-E-B’s commitment to excellence has made it one of the nations largest independently owned food retailers. Yet H-E-B’s success has not changed its commitment to giving the customer exceptional service, low prices and friendly shopping.

A Family Business
In 1905, Charles C. and Florence Butt moved their three sons from Memphis, Tennessee, to Kerrville in the Texas Hill Country. With an initial investment of only $60, Florence opened the C.C. Butt Grocery Store on November 26.

The youngest son, Howard E., became intrigued with the grocery business. He took over the family business in 1919, upon his return from World War I. In 1924, he expanded the Butt Grocery Company with a new store in Junction, about 60 miles from Kerrville. Howard’s motto was, “He profits most who serves best.”

Charles, the youngest son of Howard E. Butt, became president of the H.E. Butt Grocery Company in 1971. Today, Charles Butt is chairman and CEO of H-E-B, having grown the business from sales of $250 million in 1971 to $11 billion in 2003.

Florence Butt opened her first store with a set of beliefs that were passed on to her sons, grandsons, and great-grandsons. Good principles and a can-do attitude, whether times are good or bad, are at the heart of H-E-B’s success.
 
   
http://en.wikipedia.org/wiki/H-E-B
H.E. Butt Grocery Company (abbreviated H-E-B) is a privately held San Antonio, Texas-based supermarket chain with over 300 stores throughout Texas and Mexico.
(...)
History
The company was founded in 1905 when Florence Butt opened C.C. Butt Staple and Fancy Groceries in Kerrville, Texas. In 1919, Howard E. Butt, her youngest son, took over the store upon his return from World War I. In 1924, he expanded the Butt Grocery Company with a new store in Junction, about 60 miles from Kerrville. Charles, the youngest son of Howard E. Butt, became president of the H.E. Butt Grocery Company in 1971. Today, Charles Butt is chairman and CEO of H-E-B, having grown the business from sales of $250 million in 1971 to $11 billion in 2003. In 2003, the company was #10 on Forbes’ list of largest privately held companies; H-E-B is also the largest privately held company in Texas. Mr. Butt, whose fortune is estimated to be over $2 billion, is the richest man in San Antonio.
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Terminology
“Hebbing” refers to the act of going to H-E-B, although it can be used to imply shopping elsewhere. The term originated in Beaumont, Texas, and has since gained popularity in other cities, particularly in Austin.

“Heeb” is commonly used to refer to the store instead of pronouncing each letter of the acronym.
 
 
http://www.moldypickles.com
[ Thursday, December 05, 2002 ]
**I went Hebbing this evening to buy supplies to make an apple pie for my cohort tomorrow. 
 
     
http://www.jasonandjaime.com/?m=200508
Whether in busses, taxis, walking here and there and everywhere, taking a siesta, bowling, HEB-ing…people are all around in Mexico.
 
 
http://www.austinchronicle.com/gyrobase/Issue/column?oid=oid%3A359254
HOME: APRIL 21, 2006: COLUMNS
HEB-ing Texas grocery chain HEB is a great melting pot, particularly the ones at South Congress and Oltorf and at Pleasant Valley and Riverside. HEB’s not so much multicultural as it is a culture of its own. You lose all sense of space and time when you enter, and when you leave, you are completely disoriented and out-of-synch.
 
 
http://blog.lib.umn.edu/davi1054/secchidisk/2006/05/
Late-night HEBbing for frozen fruit treats. 
   
 
(Trademark)
Word Mark HERE EVERYTHING’S BETTER
Goods and Services IC 035. US 100 101 102. G & S: Retail grocery store services. FIRST USE: 20040400. FIRST USE IN COMMERCE: 20040400
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Design Search Code
Serial Number 78382228
Filing Date March 11, 2004
Current Filing Basis 1A
Original Filing Basis 1B
Published for Opposition March 15, 2005
Registration Number 3021953
Registration Date November 29, 2005
Owner (REGISTRANT) HEB Grocery Company, L.P. HEBCO GP, L.L.C., a Texas limited liability company, its sole general partner LIMITED PARTNERSHIP TEXAS 646 South Main San Antonio TEXAS 78204
Attorney of Record Kirt S. O’Neill
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE
 
 
(Trademark)
Word Mark H-E-B 1905 2005 CELEBRATION 100
Goods and Services IC 035. US 100 101 102. G & S: Retail grocery store services. FIRST USE: 20041100. FIRST USE IN COMMERCE: 20041100
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 01.01.03 - Comets; Stars with five points
24.09.07 - Advertising, banners; Banners
26.11.27 - Oblongs
Serial Number 78400419
Filing Date April 12, 2004
Current Filing Basis 1A
Original Filing Basis 1B
Published for Opposition February 22, 2005
Registration Number 2986530
Registration Date August 16, 2005
Owner (REGISTRANT) HEB Grocery Company, L.P.l HEBCO GP, L.L.C., a Texas limited liability company, its sole general partner LIMITED PARTNERSHIP TEXAS 646 South Main San Antonio TEXAS 78204
Attorney of Record Kirt S. O’Neill
Prior Registrations 1530250;2625615;2761299;2863076;AND OTHERS
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “1995” AND “2005” APART FROM THE MARK AS SHOWN
Description of Mark The stippling in the drawing is intended to indicate shading.
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE
 
 
(Trademark)
Word Mark H.E.B.
Goods and Services (EXPIRED) IC 029 032. US 046. G & S: CANNED VEGETABLE JUICES, FROZEN ORANGE JUICE; FROZEN GRAPE JUICE, INSTANT DRY MILK, HONEY, OLEOMARGARINE, SANDWICH SPREAD, SALAD DRESSINGS, DRY CAKE MIXES, CHEESE, INSTANT TEA, INSTANT COFFEE, FROZEN CHICKEN, FROZEN MEAT POT PIES, FROZEN CHICKEN POT PIES, FROZEN TURKEY POT PIES, FROZEN EGGS, AND CANNED VEGETABLES. FIRST USE: 19380430. FIRST USE IN COMMERCE: 19380430
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Design Search Code
Serial Number 72249473
Filing Date July 5, 1966
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 0820873
Registration Date December 20, 1966
Owner (REGISTRANT) H. E. BUTT GROCERY COMPANY CORPORATION TEXAS , DOING BUSINESS AS H. E. BUTT CO., H. E. B. FOOD STORES, AND HARLINGEN CANNING COMPANY BOX 371 CORPUS CHRISTI, TEX.
Assignment Recorded ASSIGNMENT RECORDED
Prior Registrations 0361629;0657233;AND OTHERS
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
 
 
(Trademark)
Word Mark H-E-B TEXAS FOUR-BEAN JUBILEE
Goods and Services IC 029. US 046. G & S: Frozen vegetables
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Design Search Code
Serial Number 78595371
Filing Date March 25, 2005
Current Filing Basis 1B
Original Filing Basis 1B
Published for Opposition August 1, 2006
Owner (APPLICANT) HEB Grocery Company, L.P. HEBCO GP, L.L.C., a Texas limited liability company LIMITED PARTNERSHIP TEXAS 646 South Main San Antonio TEXAS 78204
Attorney of Record KIrt S. O’Neill
Prior Registrations 1780712;1840693;1867930;AND OTHERS
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “TEXAS FOUR-BEAN” APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE