The Bush Terminal (now called Industry City) area of Brooklyn was composed of many shipping warehouses. In the 2010s, plans were made to modernize the area with the Brooklyn Nets’ training facility, a hotel, shops, restaurants and other entertainments.
 
Crain’s New York Business ran a headline on March 6, 2015: “Hotel proposed for $1B hipster industrial complex.” The headline was a nod to a place such as Brooklyn’s Williamsburg neighborhood, where hipsters transformed an aging area into a tourist destination. The name “Hipster Industrial Complex” was used by several other publications besides Crain’s.
 
   
Wikipedia: Bush Terminal/Industry City
Bush Terminal, now known as Industry City, is a historic intermodal shipping, warehousing, and manufacturing complex on the waterfront in the Sunset Park neighborhood of Brooklyn, New York City. Bush Terminal was the first facility of its kind in New York and the largest multi-tenant industrial property in the United States.
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Today, Industry City comprises roughly 40 acres of Bush Terminal, including 16 original buildings. The 6.5 million square foot complex is currently undergoing renovations to modernize the historic infrastructure in an effort to preserve the industrial heritage of the project for future generations of artisans, craftsmen, and small businesses.
   
Vice
Royal Blood and the Hipster-Industrial Complex
September 8, 2014
by Clive Martin
(...) (A photo is shown of a person with a Brooklyn Nets cap.—ed.)
I’ve never knowingly met any Biffy Clyro fans, but that doesn’t mean they aren’t out there. It just means they live outside of the hipster-industrial complex.
 
Crain’s New York Business
March 6, 2015
Hotel proposed for $1B hipster industrial complex
A partnership among Jamestown, Belvedere Capital and Angelo Gordon will also announce Monday that it plans an extensive overhaul of the huge mixed-use Industry City complex.
By Daniel Geiger
A partnership that bought a stake in the mixed-use industrial complex known as Industry City almost two years ago is expected to ask the city to give it the flexibility to build a hotel on the 32-acre site along the Sunset Park, Brooklyn, waterfront.
 
The request will be made Monday, when the group, a partnership among Jamestown, Belvedere Capital and Angelo Gordon, will announce that it plans to invest $1 billion to refurbish the sprawling facility. The redevelopment will create nearly 20,000 jobs in the area. The partnership will also ask the city to improve the surrounding neighborhood, including the Gowanus Expressway, which runs parallel to Industry City.
 
Twitter
Matt Chaban
‏@MC_NYC
Military industrial complex. Healthcare industrial complex. Now, in Sunset Park, it’s the hipster industrial complex http://www.crainsnewyork.com/article/20150306/REAL_ESTATE/150309889/hotel-proposed-for-1b-hipster-industrial-complex#utm_source=Daily%20Alert&utm_medium=alert-html&utm_campaign=Newsletters …
3:22 PM - 6 Mar 2015
 
Curbed - New York
Monday, March 9, 2015, by Jessica Dailey
THE HIPSTER-INDUSTRIAL COMPLEX As planned, Jamestown Properties unveiled its plan to makeover Industry City with $1 billion of investments. The developer needs Mayor Bill de Blasio to create a “special innovation zoning district,” as the current zoning does not allow for retail or academic uses, both of which Jamestown has planned. Industry City’s CEO said, “It will take 30 years to get to all the buildings. So with a rezoning, and with the parking and with the public infrastructure, we can drive this investment over the next 12 years.” [Crain’s; previously]
   
NetsDaily (Brooklyn Nets)
Nets practice facility part of planned “Hipster Industrial Complex”
By Net Income  @NetsDaily on Mar 12, 2015, 4:48p
The owners of Industry City, the 16-building warehouse complex that will soon include the Nets training facility, plan a billion dollars in improvements over the next 12 years, hoping to create what one journalist called “a hipster-industrial complex.”
 
The plans, announced Monday, call for a city-financed ferry stop at the end of the pier nearest the Hospital for Special Surgery Center where the Nets will train starting next season.  Although the ferry stop would be used for public transportation, it could conceivably be used by the team to transport players and staff to the site.
 
The Nets training facility, which will occupy two floors of Building 19 at the complex, is seen as one anchor of a plan to mimic the hip, youth-oriented vibe of the Meatpacking District in Manhattan ... and add high-tech companies and artists’ studios to the mix. There was little mention of the Nets at the press conference.
     
Crain’s New York Business
March 18, 2015
Two pols may block $1B hipster industrial complex
Senior House Democrats Jerrold Nadler and Nydia Velazquez don’t necessarily share Industry City’s vision for the Sunset Park industrial campus.
By Erik Engquist
Mayor Bill de Blasio met behind closed doors Monday with Reps. Jerrold Nadler and Nydia Velazquez. According to Ms. Velazquez, “port activity in Brooklyn” was discussed, which presumably means development proposals for the South Brooklyn Marine Terminal and the adjacent Industry City. Conflicting visions of the Sunset Park sites appear to be inevitable.
 
Mr. Nadler represents the piers and a portion of Industry City, which is a private industrial campus whose owners have proposed $1 billion in investment if the city rezones it to their liking. The rest of the area is in Ms. Velazquez’s district.
 
NetsDaily (Brooklyn Nets)
NetsDaily Off-Season Report No. 18
By Net Income  @NetsDaily on Aug 29, 2015, 1:44p
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“Hipster Industrial Complex”—the Nets new neighborhood
This week’s news about progress at the HSS Training Centerr was accompanied by several stories about the Nets landlord, Industry City, making improvements to the 100-year-old complex of warehouses that stretch along Brooklyn’s waterfront.
 
The idea is that the complex will be the new Meatpacking District with youth-oriented businesses, entertainment and eating/drinking options, a “hipster industrial complex,” as one wag put it.