“Sales/Profits are going through the roof” is an expression meaning that a business is generating a lot of money. One pun on “sales”/“sails” is:
“I started a business building yachts in my attic. Sails are going through the roof!”
The joke has been cited on Twitter since at least June 2, 2010.
Another “through the roof” joke is: “I opened a company selling land mines that look like prayer mats. Prophets are going through the roof.”
Twitter
Marc Tessier-Ashpool
@lastcyberpunk
I’ve got a new business making yachts in my attic.
Sails are going through the roof.
5:10 PM - 2 Jun 2010
Twitter
Andy Willetts
@andywilletts
I’ve started a new business building yachts in my loft. Sails are going through the roof.
5:19 PM - 2 Jun 2010
Facebook
innocent
April 12, 2013 ·
Right then, time for a dad joke and a continuation of last week’s nautical theme. Over to you, pops:
“I’ve started a business building yachts in my attic. Sails are going through the roof.”
Twitter
sickipediabot
@sickipediabot
I’ve started a business building yachts in my attic.
Sails are going through the roof.
9:18 PM - 13 Apr 2013
Punography
Posted on
Thursday, June 5th, 2014
(...)
I have a very successful business building yachts in the attic; sails are going through the roof.
reddit
I’ve started a business building yachts in my attic
submitted June 20, 2016 by jiroshimaaa
Sails are going through the roof!
Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.
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Above, Big Apple Corner at 54th Street and Broadway in Manhattan. Google Maps. Stolen and missing, 2021-2024.
Above, John J. Fitz Gerald, from the Aug. 15, 1931, Binghamton (NY) Press, pg. 14.
Listen to Robert Emmerich introduce "The Big Apple," a hit song from 1937. Music written by Bob and performed by Tommy Dorsey's Clambake Seven with Bob on piano. Lyrics written by Buddy Bernier and sung by Edythe Wright. Audio provided by Dorothy Emmerich.
Also listen to a 1937 "The Big Apple" song by Ozzie Nelson and his Orchestra. See a 1929 photo of John J. Fitz Gerald and a 1931 photo of John J. Fitz Gerald.
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