“I love the smell of napalm in the morning” is a famous line in the film Apocalypse Now (1979). “I love the smell of possibility in the morning” is a saying that has been printed on posters and coffee mugs. The saying was first cited on Twitter on January 15, 2009, but became popular on Twitter on May 22, 2012.
 
Charlie Wollborg of the Curve Detroit advertising agency has frequently used the saying.
 
     
Wikiquote: Apocalypse Now
Apocalypse Now is a 1979 film that follows Captain Willard on a dangerous mission to assassinate a renegade Green Beret who has set himself up as a god of a band of brutal guerrillas in the jungles of Cambodia. It is a very loose adaptation of the 1902 novella Heart of Darkness by Joseph Conrad.
 
Directed by Francis Ford Coppola. Written by Francis Ford Coppola and John Milius.
(...)
Lieutenant Colonel William “Bill” Kilgore
You smell that? Do you smell that? Napalm, son. Nothing else in the world smells like that. I love the smell of napalm in the morning. You know, one time we had a hill bombed, for 12 hours. When it was all over, I walked up. We didn’t find one of ‘em, not one stinkin’ dink body. The smell, you know that gasoline smell, the whole hill. Smelled like . . . victory. Someday this war’s gonna end.
. Note: bolded line is ranked #12 in the American Film Institute’s list of the top 100 movie quotations in American cinema, and has replaced the full reference in popular culture.
 
Twitter
Cutter
‏@cutterbl
Code Release. I love the smell of possibility in the morning…
10:44 AM - 15 Jan 2009
 
Twitter
Cindy Ratzlaff ★
‏@BrandYou
I love the smell of possibility in the morning!
8:13 AM - 22 May 2012
 
Twitter
Bob Weisberg
‏@BobWeisberg
“I love the smell of possibility in the morning!”~ @BrandYou “Wake up & smell the possibility!”
8:36 AM - 22 May 2012
 
Twitter
Charlie Wollborg
‏@CharlieCurve
New Poster: “I love the smell of possibility in the morning.” Now available in coffee, tea or bacon versions: http://j.mp/90b3E4
8:12 AM - 8 Jun 2012
   
Southwest Michigan’s Second Wave
A smorgasboard of ideas from TEDx Kalamazoo
KATHY JENNINGS | THURSDAY, OCTOBER 18, 2012
(...)
Charlie Wollborg
The founding partner of Curve Detroit says he “loves the smell of possibility in the morning.”
 
YouTube
The Smell of Possibility in the Morning: Charlie Wollborg at TEDxKalamazoo
TEDx Talks
Published on Oct 7, 2013
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience
 
reddit
“I love the smell of possibility in the morning.” (imgur.com)
submitted November 7, 2014 by katchoovanski
   
Odyssey
15 Quotes For The Girl Who Doesn’t Know What She’s Doing With Her Life
Sometimes, you don’t know what your next step is—and that’s OK.
Chelle Ivancic in The List on Jul 15, 2015
(...)
14. “I love the smell of possibility in the morning.” - Anonymous
 
Boston (MA) Herald
I Love The Smell of Possibility in The Morning
Monday, August 3, 2015
By: Taylor Wells
Quote of the day:
“I am where I am because I believe in all possibilities.”
- Whoopi Goldberg

I love the smell of possibility in the morning.