A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

Recent entries:
“I watched a movie about graphs. The special f(x) were terrible” (3/18)
“No winter lasts forever; no spring skips its turn” (3/18)
Irish Grape (potato) (3/18)
“Oranges are pre-sliced by nature” (3/18)
“My dad was a workaholic. Every time someone mentioned work, he got drunk” (3/17)
More new entries...

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Entry from March 22, 2018
“If the plan doesn’t work, change the plan, but never the goal”

"If the plan doesn’t work, change the plan, but never the goal” is a motivational saying that has been printed on many images. “If the plan doesn’t work, change the plan, but never change the goal.. NEVER SAY NEVER ♥ “ was posted on Twitter on September 15, 2010.

The saying became popular in March 2011. “If the plan doesn’t work change the plan but never the goal” was posted on Twitter on March 21, 2011. Authorship is unknown.


Twitter
Michelle Perez
@imMichellePerez
If the plan doesn’t work, change the plan, but never change the goal.. NEVER SAY NEVER ♥
8:50 PM - 15 Sep 2010

Twitter
pascaltsuma
@pascaltsuma
If the plan doesn’t work change the plan but never the goal smile
6:58 AM - 21 Mar 2011

Twitter
Zaïsh
@Zaitje
If the plan doesn’t work change the plan but never the goal smile
4:26 PM - 21 Mar 2011

Twitter
Katrina Ysabel Go
@katrinaysabelgo
If the plan doesn’t work, change the plan but never the goal. Never settle for anything less than you deserve.
10:56 PM - 21 Mar 2011

Twitter
Greatness
@iamlaiogun
If the plan doesn’t work, change the plan but never the goal #goalsetting
7:04 AM - 24 Mar 2011

24 June 2013, Indian Express (Mumbai, India), “School Notes: Insight into 7Ds for setting and achieving goals,” pg. ?:
“If the plan doesn’t work, change the plan, but not the goal”, is the philosophy with which Mr Pote works.

Google Groups: LIAFICHARY
Spiritual Motivational Message March 23 2015, Sudden Death of LIC BM Shri. Shankar
Veera
3/22/15
(...)
If the plan doesn’t work then change the plan but never the goal. - Anonymous

15 May 2015, The Yorkshire Post (Leeds, UK), “James Alexander: Why devolution, and not division, is the future for a federal United Kingdom,” pg. ?:
And if the plan doesn’t work, you change the plan but never the goal.

5 August 2015, Sunshine Coast Daily (Maroochydore, Queensland), “Soap Box” by Megan Mackander, pg. 18:
“If the plan doesn’t work, change the plan, but never the goal”.

Google Books
Title If the Plan Doesn’t Work, Change the Plan But Never the Goal: 7 X 10 Goal Setting Journal to Track and Achieve Over 190 Goals
Goal Setting Journals
Author Big Journal Company
Publisher CreateSpace Independent Publishing Platform, 2017
ISBN 1544294492, 9781544294490
Length 100 pages

Google Books
Selling Is Easy:
Selling Is Much More Than Telling

By Zeaur Rahman
Singapore: Partridge Publishing
2017
Pg. ?:
If the plan doesn’t work, then change the plan – but never the goal.

Twitter
Ricky Gonzalez
@RickyMcNasty000
If the plan doesn’t work, change the plan, but never the goal.
5:47 PM - 18 Mar 2018

Posted by Barry Popik
New York CityWork/Businesses • Thursday, March 22, 2018 • Permalink