“I Can’t Believe It’s Not Butter!” is a substitute product for butter. “RT: @haydenblack: I put butter in my I Can’t Believe It’s Not Butter. Now I don’t know what to believe” was posted on Twitter by Carlton Hackett on January 6, 2010. (The original tweet is not available.)
“I accidentally mixed the I Can’t Believe It’s Not Butter in with the regular butter and NOW I DON’T KNOW WHAT TO BELIEVE!” was posted on Twitter by Matthew on March 23, 2011. “I’ve just mixed ‘I can’t believe it’s not butter’ with butter and now I don’t know what to believe!” was posted on Twitter by The Dad Joke Man on September 19, 2020.
“A tub of margarine fell on my foot 3 weeks ago and it still hurts. I can’t believe it’s not better” and “Sneezed all over my toast. Can’t believe it snot butter” are other jokes on the product name.
Wikipedia: I Can’t Believe It’s Not Butter!
I Can’t Believe It’s Not Butter! is a spread brand produced by Upfield and marketed as a substitute for butter.
Twitter
Carlton Hackett
@Bluraven
RT: @haydenblack: I put butter in my I Can’t Believe It’s Not Butter. Now I don’t know what to believe.
2:45 PM · Jan 6, 2010·Twitter Web Client
Twitter
Stephanie Thorpe
@TheStephThorpe
haha! RT @haydenblack: I put butter in my I Can’t Believe It’s Not Butter. Now I don’t know what to believe.
3:26 PM · Jan 6, 2010·Twitter Web Client
Twitter
Matthew
@sucittaM
I accidentally mixed the I Can’t Believe It’s Not Butter in with the regular butter and NOW I DON’T KNOW WHAT TO BELIEVE!
3:13 PM · Mar 23, 2011·Echofon
Twitter
Bob Kostic
@causticbob
I accidentally mixed my ‘I can’t believe it’s not butter’ with my real butter.
Now I don’t know what to believe.
7:08 PM · Dec 10, 2012·TweetDeck
Twitter
The Weed Yorker
@weedyorker
Accidentally mixed my I can’t believe it’s not butter with my real butter. Now I don’t know what to believe….
7:22 PM · Jan 8, 2014·Twitter Web Client
Twitter
Anthea
@Anthea06274890
“I mixed “I can’t believe it’s not butter”....with regular butter…And now I don’t know what to believe…” —AOC
8:59 PM · Jun 25, 2020·Twitter for iPhone
Twitter
The Dad Joke Man
@DadJokeMan
I’ve just mixed ‘I can’t believe it’s not butter’ with butter and now I don’t know what to believe!
5:33 AM · Sep 19, 2020·Twitter for iPhone
Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.
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Above, Big Apple Corner at 54th Street and Broadway in Manhattan. Google Maps. Stolen and missing, 2021-2024.
Above, John J. Fitz Gerald, from the Aug. 15, 1931, Binghamton (NY) Press, pg. 14.
Listen to Robert Emmerich introduce "The Big Apple," a hit song from 1937. Music written by Bob and performed by Tommy Dorsey's Clambake Seven with Bob on piano. Lyrics written by Buddy Bernier and sung by Edythe Wright. Audio provided by Dorothy Emmerich.
Also listen to a 1937 "The Big Apple" song by Ozzie Nelson and his Orchestra. See a 1929 photo of John J. Fitz Gerald and a 1931 photo of John J. Fitz Gerald.
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