A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from April 16, 2018
“Kindness is the new cool”

"Happiness is the new rich. Inner peace is the new success. Health is the new wealth. Kindness is the new cool” is a collection of four sayings printed on many images.

“Maybe happiness is the new rich!!” was posted on Twitter on July 10, 2010. “It’s true, happiness is the new rich. Here’s to that, cheers” was posted on Twitter on October 4, 2010.

“Inner peace is the new success” was posted on Twitter by “idl” on October 19, 2016.

“Health is the new wealth” was cited in a 2005 movie review and on Twitter on December 19, 2008.

“"Kindness is the new sign of cool” was printed in a 2006 newspaper. “Kindness is the new cool” was posted on Twitter on October 2, 2008. American drag queen RuPaul has used “Kindness is the new cool” since at least 2009.

A post on Twitter put the four sayings together on May 26, 2017:

“Happiness is the new rich
Inner peace is the new success
Health is the new wealth
Kindness is the new cool.”



4 August 2005, Herald Sun (Melbourne, Victoria), “Movie Reviews” by Leigh Paatsch, pg. I14:
CODE 46 (MA)
Unusual thriller set in the not-too-distant future, where health is the new wealth for anyone owning a “clean” set of genes.

11 May 2006, National Post (Don Mills, ON), “Kindness is the new sign of cool: Johnny Depp cool, George W. Bush uncool, survey says” by Nicholas Read, pg. A12:
VANCOUVER - Two University of B.C. graduate students in the psychology department claim that kindness is the new cool.

Twitter
Prof Murder Fuck
@Jerem_Morrow
Kindness is the new cool. But watch anyone who’s flashing the pearls at all times. Also, never trust a pig farmer. It’s quality advice.
5:47 PM - 2 Oct 2008

Twitter
Intent.com
@Intentdotcom
Health is the New Wealth: With a struggling economy, people are looking at ways to make more money or just save .. http://tinyurl.com/5xnz4d
11:07 AM - 19 Dec 2008

Twitter
ClubFly
@ClubFly
Ru Paul has been blogging for 8 years, long before it was ever cool? Love her Kylie review: “Kindness is the new cool!” http://bit.ly/dOmzj
12:44 PM - 10 Oct 2009

Twitter
Elizabeth Lilith
@MissEAugust
Maybe happiness is the new rich!! X
10:25 AM - 10 Jul 2010

Twitter
Majid ‘Mach’ Hashemi
@majidhashemi
It’s true, happiness is the new rich. Here’s to that, cheers.
12:02 PM - 4 Oct 2010

Twitter
A Dose of Optimism
@OptimismTV
DOSE OF OPTIMISM: Happiness is the new RICH!!!
4:35 PM - 27 Jan 2011

Irish Independent
15 December 2013, Sunday Independent (Dublin, Ireland), “Lorraine: ‘It hurt, being cut by friends after I left TV work’” by Niamh Horan, pg. 10:
PRESENTER Lorraine Keane has revealed how she saw friends vanish when she quit her career in television.
(...)
“We have definitely had to make some sarcrifices over the past few years, it’s the nature of freelance work. There is always a mild panic in August but then things work themselves out. But there were so many things—holidays, weekends, all of that material stuff, but I believe happiness is the new rich.”

Google Books
Title Health Is the New Wealth: Living Above the Affliction Zone
Author Rich Travis
Publisher Richard Travis, 2015
ISBN 0970054963, 9780970054968
Length 472 pages
Subjects Medical › Holistic Medicine

Twitter
World of Wonder
@WorldOfWonder
“Kindness is the new cool.” -@RuPaul #DragCon
6:01 PM - 17 May 2015

Twitter
idil
@idillionaire
Inner peace is the new success.
8:36 PM - 19 Oct 2016

Twitter
idil
@idillionaire
Inner peace is the new success. You can’t be bothered or stressed out by things that won’t even matter in a few years. Stay centered.
8:58 PM - 12 Mar 2017

Twitter
Anne Lise Myrbråten
@AnneLiseHM
Happiness is the new rich
Inner peace is the new success
Health is the new wealth
Kindness is the new cool ~ @TheHopeGiver #TiffanyPeterson
1:01 PM - 26 May 2017

Twitter
ηα∂ιηє 🕊
@nadiinewalidd
Happiness is the new rich.
Inner peace is the new success.
Health is the new wealth.
Kindness is the new cool.
6:15 PM - 28 May 2017

Twitter
Lyn Ferolino Cacha
@cachagotcha
Happiness is the new rich. Inner peace is the new succeas. Health is the new wealth. Kindness is the new cool.
11:18 PM - 30 May 2017

HuffPost
Laura Emily Dunn, Contributor
Digital Comms, Content and Social Media Practitioner | Political Style blogger | digital democracy advocate | world traveller
Women in Business Q&A: Elle Macpherson
08/14/2017 03:22 am ET
(...)
How do you maintain a work/life balance?
Balance! For me it is both the key to happiness and wellness. Something we posted on our @superelixir Instagram recently that I keep referring to is: “Happiness is the new rich, inner peace is the new success, health is the new wealth, kindness is the new cool.”

Business Insider
These 14 elite athletes are vegan — here’s what made them switch their diet
Bobbie Edsor
Nov. 1, 2017, 11:21 AM
(...)
Abel “Killa” Trujillo is a mixed martial artist currently competing in UFC.
(...)
Trujillo frequently writes about veganism and compassionate living on his Twitter account. In July, the athlete wrote: “Happiness is the new rich. Inner peace is the new success. Health is the new wealth. Compassion is the new cool.”

Twitter
Quotes ❤️
@wordstionary
Happiness is the new rich…
6:39 AM - 16 Apr 2018

(Trademark)
Word Mark INNER PEACE IS THE NEW SUCCESS
Goods and Services IC 025. US 022 039. G & S: Shirts; Hooded sweat shirts; Sports caps and hats; Sweat shirts; T-shirts; Yoga shirts
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 87552551
Filing Date August 2, 2017
Current Basis 1B
Original Filing Basis 1B
Published for Opposition December 12, 2017
Owner (APPLICANT) Riley, Sheri INDIVIDUAL UNITED STATES 2625 PIEDMONT RD, SUITE 56-497 ATLANTA GEORGIA 30324
Attorney of Record Kimra Major-Morris, Esq.
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
New York CityWork/Businesses • Monday, April 16, 2018 • Permalink