A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from October 29, 2007
“King of Beverages” (Dr. Pepper slogan)

"King of Beverages” was one of the first slogans for the soft drink Dr. Pepper (later simply “Dr Pepper,” without the period). Several websites claim that the slogan was used from 1889-1914, but “King of Beverages” appears to be first used in a 1906 newspaper advertisement.

The slogan was short-lived and replaced in 1923 by the well-used Good for life!


Dr. Pepper
Charles C. Alderton worked as a pharmacist for W. B. Morrison in Morrison’s Old Corner Drug Store in Waco, Texas.  In 1885, he invented a new drink formula which became very popular with Morrison’s customers.  Morrison bought the formula from the young man and named it “Dr. Pepper”, possibly after Dr. Charles Pepper, a former employer of Morrison’s in Virginia.  Morrison then sold the formula to Robert S. Lazenby.
(...)
Dr. Pepper has had several distinctive changes in trademarks.  Around 1905, the term “Phos-Ferrates” was dropped in favor of a Dr. Pepper logo with a tail sweeping back from the final “r” enclosing the words, “King of Beverages”.  The company changed the lettering style in 1913 and included the words, “Liquid Sunshine”.  Following the 1923 reorganization, Dr. Pepper bottles were standardized for the first time and replaced the old slogans with “Good for Life” in the tail. 

Urban Dictionary
Dr Pepper
Dr Pepper, also known as DP. Created and sold in 1885 Waco Texas, one year before Coca-Cola existed, anyone who says it tastes like cherry coke is an idiot. If they are similar in taste, its cherry coke that resembles Dr Pepper not the other way around.
(...)
The ingredients in the unique beverage are classified but the company is clear it is composed of a variety of fruit flavors, prunes not being one of them.

Dr Pepper Slogans:
1889 to 1914 : “King of Beverages”
1923 to 1950 : “Good for Life”
1926 to 1930’s : “Drink a Bite to Eat at 10-2-4 O’Clock”
1950’s : “The Friendly Pepper-Upper”
1960’s : “The most misunderstood soft drink.” “So Misunderstood”
1970’s : “The most original soft drink ever.”
1977 : “Be a pepper”, “I’m a Pepper, You’re a Pepper, Wouldn’t You Like to Be a Pepper, Too?”
1980 : “Hold out for the out of the ordinary.”
1980’s: Just what the Dr. ordered!
1994 : “You’re a part of me. I’m a part of you.”
1997 : “Now’s the Time. This is the Place”, “Dr Pepper this is the Taste.”
2001 : “Makes the World Taste Better.” “Dr Pepper you make the world taste better.”
2002 : “Be You.”

--- J. Razimus Hughston
by J. Razimus Hughston California Jan 23, 2006

Wikipedia: Dr Pepper
Dr Pepper is a carbonated soft drink marketed in North America by Cadbury Schweppes Americas Beverages (CSAB), a unit of Cadbury Schweppes. The headquarters of CSAB are situated in Plano, Texas, a suburb of Dallas, Texas. There is also a no-sugar version, Diet Dr Pepper, as well as many other flavors.
(...)
Dr Pepper slogans
1889–1914: “King of Beverages.”
1920s–1930s: “Drink a Bite to Eat at 10, 2, and 4 o’clock.”
1940s: “Good For Life.”
1950s: “The Friendly Pepper Upper.”
1960s: “America’s Most Misunderstood Soft Drink.”
1970s: “The Most Original Soft Drink Ever.”
1977–1985: “Be a Pepper.”, “Wouldn’t you like to Be a Pepper too?”
1986–1997: “Hold Out For the Out of the Ordinary.”
c. 1997: “It’s Dr Pepper Flavour, Silly!” Australia
1997: “Now’s the Time. This is the Place. Dr Pepper Is The Taste.”
2000: “Dr Pepper, It Makes the World Taste Better.”
2000–Present: “Just What The Dr Ordered.”
c. 2001 “Dr Pepper, so misunderstood”
2002–2004: “Be You.”
2002–Present: “Solves All Your Problems.” (used in Europe)
2003 “Dr Pepper, to try it, is to love it” (used in the UK)
2004–Present “Dr Pepper, what’s the worst that could happen?” (used in the UK)
2005–Present: “One Taste & You Get It.”
2006: “Can You Handle The Taste?"[3] (seen in Denmark, Finland, Netherlands and Poland)
2006: “Authentic blend of 23 flavors.” USA, Canada
2006: “Dr Pepper,makes the world go round.”
2006: “Dr Pepper, nothing better.” USA
2006: “The Dr knows the right touch.” (used in Europe)
2006: “There’s more to it.” USA
c. 2006: “Get Berried in Cream” USA
2007: “I Want It All.” USA
(2007) : ¨El Dr muy bueno¨ Latin america

26 August 1906, Dallas (TX) Morning News, pg. 15, col. 2 ad:
Drink
Bottled
Dr. Pepper

King of Beverages
Contains No Stimulant

If your local bottler can’t supply the genuine send us your orders

ARTESIA MANUFACTURING AND BOTTLING CO.
WACO, TEXAS

18 June 1909, Commerce (TX) Journal, pg. 7, col. 1:
B. F. Watson, representing the Dr. Pepper Co., was here Wednesday jollying the people on our streets and handing out free tickets for Dr. Pepper, King of beverages.

8 October 1909, San Antonio (TX) Light and Gazette, pg. 16, col. 6 ad:
DR. PEPPER
“King of Beverages”
No other drink proves so refreshing—no other drink so pure and healthful.
It owes its popularity to its goodness.
If you are a stranger to it, try it—every bottle makes a friend.

Posted by Barry Popik
Texas (Lone Star State Dictionary) • (6) Comments • Monday, October 29, 2007 • Permalink