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Entry from October 29, 2007
“King of Beverages” (Dr. Pepper slogan)

"King of Beverages” was one of the first slogans for the soft drink Dr. Pepper (later simply “Dr Pepper,” without the period). Several websites claim that the slogan was used from 1889-1914, but “King of Beverages” appears to be first used in a 1906 newspaper advertisement.

The slogan was short-lived and replaced in 1923 by the well-used Good for life!

Dr. Pepper
Charles C. Alderton worked as a pharmacist for W. B. Morrison in Morrison’s Old Corner Drug Store in Waco, Texas.  In 1885, he invented a new drink formula which became very popular with Morrison’s customers.  Morrison bought the formula from the young man and named it “Dr. Pepper”, possibly after Dr. Charles Pepper, a former employer of Morrison’s in Virginia.  Morrison then sold the formula to Robert S. Lazenby.
Dr. Pepper has had several distinctive changes in trademarks.  Around 1905, the term “Phos-Ferrates” was dropped in favor of a Dr. Pepper logo with a tail sweeping back from the final “r” enclosing the words, “King of Beverages”.  The company changed the lettering style in 1913 and included the words, “Liquid Sunshine”.  Following the 1923 reorganization, Dr. Pepper bottles were standardized for the first time and replaced the old slogans with “Good for Life” in the tail. 

Urban Dictionary
Dr Pepper
Dr Pepper, also known as DP. Created and sold in 1885 Waco Texas, one year before Coca-Cola existed, anyone who says it tastes like cherry coke is an idiot. If they are similar in taste, its cherry coke that resembles Dr Pepper not the other way around.
The ingredients in the unique beverage are classified but the company is clear it is composed of a variety of fruit flavors, prunes not being one of them.

Dr Pepper Slogans:
1889 to 1914 : “King of Beverages”
1923 to 1950 : “Good for Life”
1926 to 1930’s : “Drink a Bite to Eat at 10-2-4 O’Clock”
1950’s : “The Friendly Pepper-Upper”
1960’s : “The most misunderstood soft drink.” “So Misunderstood”
1970’s : “The most original soft drink ever.”
1977 : “Be a pepper”, “I’m a Pepper, You’re a Pepper, Wouldn’t You Like to Be a Pepper, Too?”
1980 : “Hold out for the out of the ordinary.”
1980’s: Just what the Dr. ordered!
1994 : “You’re a part of me. I’m a part of you.”
1997 : “Now’s the Time. This is the Place”, “Dr Pepper this is the Taste.”
2001 : “Makes the World Taste Better.” “Dr Pepper you make the world taste better.”
2002 : “Be You.”

--- J. Razimus Hughston
by J. Razimus Hughston California Jan 23, 2006

Wikipedia: Dr Pepper
Dr Pepper is a carbonated soft drink marketed in North America by Cadbury Schweppes Americas Beverages (CSAB), a unit of Cadbury Schweppes. The headquarters of CSAB are situated in Plano, Texas, a suburb of Dallas, Texas. There is also a no-sugar version, Diet Dr Pepper, as well as many other flavors.
Dr Pepper slogans
1889–1914: “King of Beverages.”
1920s–1930s: “Drink a Bite to Eat at 10, 2, and 4 o’clock.”
1940s: “Good For Life.”
1950s: “The Friendly Pepper Upper.”
1960s: “America’s Most Misunderstood Soft Drink.”
1970s: “The Most Original Soft Drink Ever.”
1977–1985: “Be a Pepper.”, “Wouldn’t you like to Be a Pepper too?”
1986–1997: “Hold Out For the Out of the Ordinary.”
c. 1997: “It’s Dr Pepper Flavour, Silly!” Australia
1997: “Now’s the Time. This is the Place. Dr Pepper Is The Taste.”
2000: “Dr Pepper, It Makes the World Taste Better.”
2000–Present: “Just What The Dr Ordered.”
c. 2001 “Dr Pepper, so misunderstood”
2002–2004: “Be You.”
2002–Present: “Solves All Your Problems.” (used in Europe)
2003 “Dr Pepper, to try it, is to love it” (used in the UK)
2004–Present “Dr Pepper, what’s the worst that could happen?” (used in the UK)
2005–Present: “One Taste & You Get It.”
2006: “Can You Handle The Taste?"[3] (seen in Denmark, Finland, Netherlands and Poland)
2006: “Authentic blend of 23 flavors.” USA, Canada
2006: “Dr Pepper,makes the world go round.”
2006: “Dr Pepper, nothing better.” USA
2006: “The Dr knows the right touch.” (used in Europe)
2006: “There’s more to it.” USA
c. 2006: “Get Berried in Cream” USA
2007: “I Want It All.” USA
(2007) : ¨El Dr muy bueno¨ Latin america

26 August 1906, Dallas (TX) Morning News, pg. 15, col. 2 ad:
Dr. Pepper

King of Beverages
Contains No Stimulant

If your local bottler can’t supply the genuine send us your orders


18 June 1909, Commerce (TX) Journal, pg. 7, col. 1:
B. F. Watson, representing the Dr. Pepper Co., was here Wednesday jollying the people on our streets and handing out free tickets for Dr. Pepper, King of beverages.

8 October 1909, San Antonio (TX) Light and Gazette, pg. 16, col. 6 ad:
“King of Beverages”
No other drink proves so refreshing—no other drink so pure and healthful.
It owes its popularity to its goodness.
If you are a stranger to it, try it—every bottle makes a friend.

Posted by Barry Popik
Texas (Lone Star State Dictionary) • (6) Comments • Monday, October 29, 2007 • Permalink

King of Beverages slogan was used to 1925 on their bottles.
1924-1925, Crown Top, “King of Beverage”, Stylized Style Lettering, King of Beverage in Banner, ( 7 oz. On base ) Green or Blue Color, ( Machine Made)
Info from The Dr Pepper Bottle & Price Guide book I helped write, Doyle

Posted by Doyle Bailey  on  06/15  at  09:57 AM


#1, 1890’s Blob Top, Artesian M.F.G. & Bottling Co, Waco, Texas
#2, 1890’s, Twitchell, Artesian M.F.G. & Bottling Co, Waco, Texas, wide mouth, mid 1890’s
#3, 1890’s Baltimore Loop, Artesian M.F.G. & Bottling Co, Waco, Texas, some folks call this a small mouth Twitchell.
#4, 1897, Crown Top, Artesian M.F.G. & Bottling Co., “Registered” embossed on Shoulder, has A on bottom.
#5, 1897, Crown Top, Pre Thief, only has registed on shoulder, paper label, has “A” on bottom.
#6, 1900-1904 Crown Top, Thief Bottle, Waco , Texas, Only.
#7 1902-1904, Crown Top, Thief Bottle, Waco, Texas, ( has Monterey on heel ) Probly held Monterey Lemonade.
#8 1903-1905, Crown Top, Thief Bottle, Waco and St.Louis. First bottle outside of Waco, Tx.
#9, 1903-1905, Crown Top, Thief Bottle, St.Louis, Mo. American Mineral Water Co.  (Dr Pepper in script) First bottle to have Dr Pepper embossed on it.
#10 1903-1906, Crown Top, Thief Bottle, St.Louis, Mo. American Mineral Water. Has an “A” and under the A has 1906 on bottom. ( Extremley Rare ) Only bottle with a date
#11, 1903-1905, Crown Top, Thief Bottle, Kansas City, has Dr. on bottom.
#11A, 1900 Bowling pin bottle, crown top. Artesian M.F.G. Waco, Texas ( Rare )
( Circle A )
#11B 1903 Bowling pin bottle, crown top, Artesian M.F.G. St. Louis, Mo.(Rare)
( Circle A )
#11C 1903, Crown Top, Return To Artesian Mfg. & Bottling Co. Waco, Texas and St. Louis, Mo. Extremely tall bottle
#12, 1905-1920, Crown Top, “King of Beverage”, Waco, REGISTERED on shoulder
#13, 1905-1920, Crown Top, “King of Beverage”, Dallas, REGISTERED on shoulder, has big “D” on bottom instead of an “A”
#13A 1905-1925 Crown Top, “King of Beverage”, Waco, Marked 8 oz. On base. First bottle not to have REGISTERED on shoulder. Also first bottle to have Stylized style Lettering (Extremley Rare)
#14, 1924-1925, Crown Top, “King of Beverage”, Stylized Style Lettering, King of Beverage in Banner, ( 7 oz. On base ) Green or Blue Color, ( Machine Made)
#14A 1924-1925, Crown Top, “King of Beverage”, Stylized Style Lettering, King of Beverage in Banner, ( 7 oz. On base ) Clear Color, Does not have Artesian Mfg. Bot. Co. on base, only has Waco on base. First to have Dr Pepper in block letters on bottom.  (Machine Made)

#15, DOWN PERIOD FROM 1925-1926.

#16, 1927, EMERGED & REORGANIZED IN 1927 WITH NEW LOGO, “Good For Life”

#16A, 1927 Crown Top, Good for life, no clockdail on back, has 6 ½ oz on base about 2” from bottom on base, has Dr Pepper on bottom, ( RARE )
#16B 1927 Crown Top, Good for Life, has clockdial on back, has 6 ½ oz on base
about 2” from bottom on base, has Dr Pepper on bottom. ( RARE )
#17, 1927-1934, Crown Top, Good For Life, 6 1/2 oz., all “EMBOSSED” “RAISED LETTERS” with town name on base, Dr.Pepper EMBOSSED on very bottom either in script or block letters.
#18 1934-5, Crown Top, Transition bottle, from EMBOSSED to DEBOSSED, 6 1/2 oz. “Debossed” Dr Pepper, same as all “DEBOSSED” bottles, but has Dr Pepper in script on bottom. ( RARE )

Posted by Doyle Bailey  on  06/15  at  10:08 AM

I dug a 7 up green color bowling pin bottle 20 years ago here in Va. It had Dr Pepper on the base.. I have never seen another ! I wish I had it back now.. Have you ever heard of such a bottle ?

Posted by matt elliott  on  06/23  at  04:32 PM

Can you help me to identify the year of my bottle?  On one side it has the 10-2-4 clock.  On the other side Dr. Pepper in script and in print all caps also angled up GOOD FOR LIFE.  On the bottom of the bottle is the number 51.  Thanks for any help you can offer.

Posted by Carl Broggi  on  01/18  at  03:37 PM

I found a Dr. Pepper Glass Bottle at an antique shop and bought it for $5 which i thought was pretty good… On 1 side it says Dr. Pepper..Good for Life! On the other side it has a picture of a clock with 10,2, and 4 bolded out...is this a good buy for 5 bucks??

Posted by Greg Conry  on  11/13  at  07:19 PM

I am going to resell this bottle..... How much should. I sell it for???? Any suggestions?

Posted by Greg conry  on  11/15  at  01:17 PM

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