A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeye's fast food restaurant on Google Maps.

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Entry from February 15, 2020
“Legalize marinara”

"Legalize marinara”—a joke on “Legalize marijuana”—is a saying that has been printed on many images. The saying has been popular at Italian-American restaurants.

“‘Our new shirts will say LEGALIZE MARINARA. They will sell like hot cakes! Don’t tell anyone though’ - Waitress at Oreganos” was posted on Twitter by Chelsea Sweet on August 15, 2010. “Legalize marinara” was trademarked by Oregano’s restaurants in Arizona, with a date of first use of June 1, 2010.


Twitter
Chelsea Sweet
@ChelseaSweet
“Our new shirts will say LEGALIZE MARINARA. They will sell like hot cakes! Don’t tell anyone though” - Waitress at Oreganos.
9:51 PM · Aug 15, 2010·Twitter Web Client

Twitter
Ruth Rosenquist
@maven10
Seen on my daughter Riley’s work shirt for local pizzeria: LEGALIZE MARINARA. Hello? I thought everybody knew about medical marinara.
10:39 AM · Sep 1, 2010·Twitter Web Client

Twitter
Miller James
@themillerjames
Date night @oreganos pizza… #legalizemarinara
9:42 PM · Sep 4, 2010·twidroyd (original)

5 December 2012, New York (NY) Times (online), “When Cheese Wants to Get Dressed Up”:
Take “Legalize Marinara,” which is a wink at the classic after-school coupling of cheese and tomato soup. A chunk of Cabot cloth-bound Cheddar sits on top of tomato jam (its flavor amped up by fish sauce) next to a scattering of olive oil that’s been transformed (thanks to tapioca starch) into a powder.

Phoenix (AZ) New Times
Oregano’s Can Teach Us All a Lesson
ERIC SCHAEFER | FEBRUARY 18, 2014 | 10:00AM
(...)
All the employees seem to be having so much fun. They’re always smiling and they get to wear those clever shirts that say “Legalize Marinara.”

Chicago (IL) Tribune
The Silo stands tall on the North Shore
By SHONDA TALERICO DUDLICEK
DEC 15, 2015 | 5:30 PM
The Silo Pizza — a North Shore tradition since 1968, just like its slogan reads — has new owners.
(...)
So that means wait staff still wear quirky shirts with sayings like “Life is too short to eat cheap pizza,” “Legalize marinara” and “Check your Party: Democratic, Republican or Pizza.”

Twitter
Kyle Brandt
@KyleBrandt
Respect to the big fella I just saw at LaGuardia wearing a LEGALIZE MARINARA t-shirt. 🍝
9:49 AM · Jun 9, 2017·Twitter for iPhone

Google Books
The Language of Jokes in the Digital Age:
Viral Humour

By Delia Chiaro
New York, NY: Routledge
2018
Pg. ?:
Again, the term “impasta” (“imposter”) is superimposed over an image macro of a box of vegan pasta while another meme features a T-shirt with a print of tomatoes on the front with the slogan that reads “Legalize marinara”.

Google Books
Title Legalize Marinara: This Is a Blank, Lined Journal That Makes a Perfect Gag Gift for Men Or Women. It’s 6x9 with 120 Pages, a Convenient Size to Write Things In
Author Paige Paige Cooper
Publisher Independently Published, 2018
ISBN 1731246900, 9781731246905
Length 120 pages

The Criterion (Colorado Mesa University)
The Hot Tomato
Fruita’s not so hidden gem

By Casey Smith -September 9, 2018
(...)
The guy at the counter was wearing a T-Shirt that said “Legalize Marinara” and a really big grin.

Google Books
Al Dente’s Inferno
By Stephanie Cole
New York, NY: Berkley Prime Crime
2020
Pg. 130:
Two of their T-shirts proclaimed LEGALIZE MARINARA, and one, on the youngest—a wiry girl with hair pointing off in all directions—had a drawing of a winged and fiddling red goblin.

Today.com
Controversial pizza chain sign is removed after being deemed ‘offensive’
There are 80 locations of the Ohio-based chain, but one location’s sign sparked a very heated discussion.

Jan. 28, 2020, 6:39 PM EST / Source: TODAY
By Michelle Gant
(...)
The large billboard read, “Fat people are harder to kidnap.” The slogan was being used as an advertisement for the Barberton location of East of Chicago Pizza, a chain of franchises with restaurants across the Midwest and East Coast.
(...)
Past shop slogans have included, “Legalize Marinara,” “You will never have abs so order pizza,” and “Free box with every pizza.”

Twitter
Michael Brennan
@Sir_Mikey_Rocks
Finally wore my “LEGALIZE MARINARA” shirt to work so now my coworkers pretty much know the real me. S/o
@MBSchonze for the shirt
10:36 AM · Jan 30, 2020·Twitter for Android

Trademark
Word Mark LEGALIZE MARINARA
Goods and Services IC 043. US 100 101. G & S: Restaurant services. FIRST USE: 20100601. FIRST USE IN COMMERCE: 20100601
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 86350933
Filing Date July 29, 2014
Current Basis 1A
Original Filing Basis 1A
Published for Opposition November 3, 2015
Registration Number 4887645
Registration Date January 19, 2016
Owner (REGISTRANT) OREGANO’S PIZZA BISTRO, INC. CORPORATION DELAWARE 7217 East Shea Boulevard Scottsdale ARIZONA 85260
Attorney of Record Candice E. Kim
Type of Mark SERVICE MARK
Register PRINCIPAL

Trademark
Word Mark LEGALIZE MARINARA
Goods and Services IC 025. US 022 039. G & S: [ Adult novelty gag clothing item, namely, socks; ] Athletic apparel, namely, shirts, [ pants, jackets, footwear, hats and caps, athletic uniforms ]; [ Baseball caps; Caps; Fabric sold as an integral component of finished clothing items, namely, Clothing, hats, and caps; Golf caps; Hats for infants, babies, toddlers and children; Headbands for clothing; Hoods; Party hats; Sports caps and hats; ] Wearable garments and clothing, namely, shirts; Women’s clothing, namely, shirts [, dresses, skirts, blouses; Women’s hats and hoods ]. FIRST USE: 20120622. FIRST USE IN COMMERCE: 20120622
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85377466
Filing Date July 21, 2011
Current Basis 1A
Original Filing Basis 1B
Published for Opposition January 10, 2012
Registration Number 4219108
Registration Date October 2, 2012
Owner (REGISTRANT) Joseph J. Bisogno INDIVIDUAL UNITED STATES 11017 Glenview Lane Olathe KANSAS 66061
(LAST LISTED OWNER) OREGANO’S PIZZA BISTRO, INC. CORPORATION DELAWARE 8300 N. Hayden Road, Suite A207 Phoenix ARIZONA 85258
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Candice E. Kim
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE
Live/Dead Indicator LIVE

Posted by Barry Popik
New York CityFood/Drink • Saturday, February 15, 2020 • Permalink