Entry in progress—B.P.
Wiktionary: low-haning fruit
Noun
low-hanging fruit (plural low-hanging fruits)
1.(idiomatic) Easily obtained gains; what can be obtained by readily available means
wiseGEEK
What is Low Hanging Fruit?
We have Mother Nature to thank for the expression low hanging fruit. A fruit-bearing tree often contains some branches low enough for animals and humans to reach without much effort. The fruit contained on these lower branches may be not be as ripe or attractive as the fruit on higher limbs, but it is usually more abundant and easier to harvest. From this we get the popular expression “low hanging fruit”, which generally means selecting the easiest targets with the least amount of effort
(Oxford English Dictionary)
low-hanging fruit n. fig. the most readily accomplished of a set of tasks, measures, or goals freq. in to pick (also pluck) the low-hanging fruit; cf. CHERRY-PICKING n. 2.
[1968 P. J. KAVANAUGH in Guardian 12 July 6/3 His rare images are picked aptly, easily, like low-hanging fruit.]
1972 Proc. Manufacturing Productivity Conf. (Soc. Manufacturing Engineers) 59 We have plucked the *low hanging fruit, so to speak, and have seized upon the somewhat obvious applications for keeping records and the like.
1995 Acad. Managem. Rev. 20 993 In the early stages of pollution prevention, there is a great deal of ‘low-hanging fruit’easy and inexpensive behavioral and material changes that result in large emission reductions relative to costs.
Google Books
H.R. 7412, the Space industrialization act of 1980 : hearings before the Subcommittee on Space Science and Applications of the Committee on Science and Technology, U.S. House of Representatives, Ninety-sixth Congress, second session, June 11, 12, 1980.
By United States. Congress. House. Committee on Science and Technology. Subcommittee on Space Science and Applications.
Washington, DC: U.S. Goverment Printing Office
1980
Pg. 7:
As the chairman of Intel Corporation said recently in an interview printed in the Harvard Business Review:
In America, there’s so little investment capital available that it’s come to a situation where we pick the low-hanging fruit and don’t worry about planting new trees. We don’t have the resources to do both.
Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.
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Above, Big Apple Corner at 54th Street and Broadway in Manhattan. Google Maps. Stolen and missing, 2021-2024.
Above, John J. Fitz Gerald, from the Aug. 15, 1931, Binghamton (NY) Press, pg. 14.
Listen to Robert Emmerich introduce "The Big Apple," a hit song from 1937. Music written by Bob and performed by Tommy Dorsey's Clambake Seven with Bob on piano. Lyrics written by Buddy Bernier and sung by Edythe Wright. Audio provided by Dorothy Emmerich.
Also listen to a 1937 "The Big Apple" song by Ozzie Nelson and his Orchestra. See a 1929 photo of John J. Fitz Gerald and a 1931 photo of John J. Fitz Gerald.
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