A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from June 12, 2013
“Maintenance doesn’t cost—it pays”

"Maintenance doesn’t cost—it pays!” is a saying in many businesses. If machinery isn’t properly maintained, the cost to repair it is often greater than it would have been if the machinery had been regularly maintained.

“Oldsmobile Preventative Maintenance doesn’t cost—it pays!” was cited in an August 1956 newspaper advertisement. The saying was first used in automotive maintenance and appeared in several General Motors ads.

31 August 1956, Ottawa (KS) Herald, pg. 12, col. 3 ad:
Oldsmobile Preventative Maintenance doesn’t cost—it pays! That’s right! It pays you to put your Oldsmobile on our scheduled maintenance plan. When you make corrections and adjustments when they’re due, you spare yourself major repairs.
(Oldsmobile Preventative Maintenance—ed.)

Google Books
Diesel Power
Volume 34
Pg. 85:
Take care of your engines and they’ll take care of you and remember — Preventive Maintenance Doesn’t Cost— It Pays.
Engine Division of General Motors Detroit 28, Michigan Single Engines

Google News Archive
20 February 1964, The North Shore News (Pierrefonds, Quebec), pg. 3, col. 1 ad:
Remember—regular maintenance doesn’t cost - it pays.
(Texaco repair shops—ed.)

18 May 1970, The Plain Delaer (Cleveland, OH), Classifieds, pg. 36, col. 1 ad:
(Edgewater Chevrolet, Inc.—ed.)

15 July 1989, Toronto (Ontario) Star, “All-power V-6 mini-van engines ‘about most difficult to service’” by Bill Gardiner, Wheels, pg. J6:
There’s a saying in the trade that “good maintenance doesn’t cost, it pays!”

Palm Coast Air Conditioning
Air Conditioning Maintenance Doesn’t Cost – It Pays!
October 31, 2012 6:19 pm / 4 Comments / Ron Walker
by Ron Walker
1.$2500 - What the average family spends a year on heating and cooling their home.
2.44% - Of your energy bill is from heating and cooling your home.

Posted by Barry Popik
New York CityWork/Businesses • Wednesday, June 12, 2013 • Permalink