The 2019–20 coronavirus pandemic resulted in quarantines. Maybelline New York City, an American-based New York City multinational cosmetics company, had its advetising tagline, “(Maybe she’s born with it) Maybe it’s Maybelline,” slightly changed by some people on social media.
       
“Maybe she’s born with it; maybe it’s Quarantine” was posted on Twitter by toddenfreude® on February 28, 2020. “maybe she’s born with it, maybe it’s quarantine” was posted on Twitter by megan on March 10, 2020.
     
“Maybe she’s losing it. Maybe it’s quarantine” was posted on Twitter by Louis Peitzman on March 13, 2020.
 
   
Wikipedia: 2019-20 coronavirus outbreak
The 2019–20 coronavirus pandemic is an ongoing global pandemic of coronavirus disease 2019 (COVID-19), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The outbreak was first identified in Wuhan, Hubei, China, in December 2019, and was recognised as a pandemic by the World Health Organization (WHO) on 11 March 2020.
 
Wikipedia: Maybelline
Maybelline New York, branded as Maybelline New York City, is an American-based New York City multinational cosmetics, skin care, fragrance, and personal care company headquartered in New York City was founded in New York City in 1915, based in New York City and a subsidiary of French cosmetics company L’Oréal.
(...)
In 1991, the company adopted its advertising slogan “Maybelline, Maybelline Ooh La La” which was used until 2001 when the tagline changed to ”(Maybe she’s born with it) Maybe it’s Maybelline”
         
Twitter
toddenfreude®
@toddx
No one:
The GaysRegistered sign (after 3 weeks of #COVID diet): Maybe she’s born with it; maybe it’s Quarantine.
GIF
2:16 AM · Feb 28, 2020 from San Francisco, CA·Twitter for iPhone
 
Twitter
megan
@weganmilliamson
not to minimize the seriousness of coronavirus, but rationing my own food, doing face masks in the middle of the afternoon, and likely running out of alcohol in the first three days is going to wonders for me
maybe she’s born with it, maybe it’s quarantine
11:12 AM · Mar 10, 2020·Twitter Web App
 
Twitter
Madeline Siklos
@maudpodge
Working from home for me? A deep smokey eye and full face of make up while making muffins for the first time. Haven’t put on underwear or brushed my teeth. Maybe she’s born with it. Maybe it’s quarantine.
2:27 PM · Mar 12, 2020·Twitter for iPhone
   
Twitter
Rob Ocel
@robocell
Replying to @sarafcarter and @likeOMGitsFEDAY
Maybe she’s born with it, maybe it’s quarantine…
5:53 PM · Mar 12, 2020·Twitter for iPhone
   
Twitter
Louis Peitzman
@LouisPeitzman
Maybe she’s losing it.
Maybe it’s quarantine.
6:34 PM · Mar 13, 2020·Twitter Web App
   
Twitter
Ditz McGee
@DitzMcGeee
“maybe she’s born with it?”
CDC: maybe it’s quarantine.
10:36 AM · Mar 14, 2020·Twitter for Android
     
Twitter
Renee Schuetz
@reneeschuetz
Maybe she’s losing it.                                  Maybe it’s quarantine.
GIF
1:08 PM · Mar 14, 2020·Twitter for iPhone
   
Twitter
the finesse kid
@ameentheking
Maybe she’s losing it.
Maybe it’s quarantine
9:21 PM · Mar 20, 2020·Twitter for iPhone
       
Montana Free Press (MTFP)
Coronavirus report: Missoula
by Erika Fredrickson
03.23.2020
(...)
A new Instagram page called Missoula Hotties lets out-of-work strip club entertainers reach clients, with a little humor (The main page says, “Maybe she’s born with it, maybe it’s quarantine.”)
   
GQ
Quarantines Gave Us the Freedom to Embrace Our Inner Weirdos
Pantless, unkempt, and pursuing new passions, going quarantine-crazy has given those lucky enough to just stay home a more open-minded approach to life.
BY LAURA BASSETT
April 24, 2020
(...)
“Maybe she’s born with it,” she captioned the photo of her wild-eyed grin. “Maybe it’s quarantine.”
 
Twitter
the nard dog.
@wickeddz_art
Maybe she’s losing it.
Maybe it’s quarantine.
7:26 PM · May 19, 2020·Twitter for iPhone