“Mom wine” (or “mommy wine”) is any wine that is consumed by mothers. The term became popularized in April and May 2011, when MommyJuice and Mommy’s Time Out had a trademark battle. “The Best-est Mommy Wine” was cited in print in May 2010. “How hot are mom wines?” was cited in print in May 2011.
 
“Reinventing ‘Mom Wines’: New Lives for Pinot Grigio, White Zinfandel” by Danielle Walsh was published in Bon Appétit on May 29, 2014:
 
“Like some $7 White Zinfandel or a super buttery Chardonnay, it’s (Pinot Grigio—ed.) what I thought of as ‘mom wine.’”
     
 
Frugal Catholic Mommy
MAY 11, 2010
The Best-est Mommy Wine, EVER!
I’m not a wine connoisseur.  I don’t think of words like “big”, “assertive” or “overtones of currant” when I drink wine.  I think “Mmmmm—yummy!” or “I don’t like this one—it tastes like road tar”.
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I know I prefer white wines (no flushed face!) and I like them a bit sweet, so I picked up a bottle of Italian Moscato.  Yummo.  Totally yummo.
       
The Stir 
Can There Ever Be Too Much Mommy Wine?
by Kim Conte April 22, 2011 at 10:59 AM
The frazzled mom in desperate need of an adult beverage is quite the lucrative target market these days—and one two companies are willing to fight over: The makers of MommyJuice wine are trying to get a California court to rule they aren’t violating the trademark of rival Mommy’s Time Out wine.
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But the lawyer for MommyJuice is arguing there’s plenty of room in the industry for two Mommy wines.
 
San Jose (CA) Mercury News
Wine producers marketing to harried moms
By Michelle Locke
For the Associated Press
POSTED:  05/03/2011 12:01:00 PM PDT# COMMENTS
Why did Marile Borden name her website Moms Who Need Wine?
 
If you have to ask, Borden says, “You must not be a mom.”
 
“Moms are becoming much more real in terms of admitting that the job is a difficult one and that a nice glass of wine at the end of the day sure helps,” says Borden, mother of two and founder and publisher of the Moms Who Need Wine website, which has about 390,000 fans on Facebook.
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How hot are mom wines? Hot enough to have their own trademark battle going on between MommyJuice and another mom-marketed wine, Mommy’s Time Out.
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In addition to the mommy wines, there are a number of great sips with femme-themed labels, including Mad Housewife, Middle Sister and Girls’ Night Out.
 
Twitter
Mary Jane Sanchez
‏@ChiqitaMJ
Mommy Juice?? Petty controversy: Battle of the ‘Mommy’ wines - The Week http://theweek.com/article/index/214582/petty-controversy-battle-of-the-mommy-wines?sms_ss=twitter&at_xt=4dc0ce4b7ee6133a,0 … via
10:57 PM - 3 May 2011
   
The Huffington Post
Wine Increasingly Marketed To Moms
By Laura Sampler
First Posted: 06/16/11 03:14 PM ET Updated: 08/16/11 06:12 AM ET
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In their respective ad campaigns, the brands “MommyJuice” and “Mommy’s Time Out” both evoke the notion that mothers have earned the right to a drink.
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“I think it’s brilliant and about damn time,” said Trice, founder of OMG I So Need a Glass of Wine. “The wine industry as a whole is very male-dominant, but this is refreshing and… branded towards me.”
 
Although Trice said that having older children means she isn’t sneaking wine on the playground with friends, she will host mother-daughter dates in which the kids eat popcorn and watch a movie while the moms drink wine. She also believes that “mommy wines” have the potential to open up the wine appreciation world to newbies.
 
Bon Appétit
2:33 PM / MAY 29, 2014
Reinventing ‘Mom Wines’: New Lives for Pinot Grigio, White Zinfandel
WRITTEN BY DANIELLE WALSH
About a month ago, I was dining with a friend at St. Anselm, a cozy steakhouse in Brooklyn, when I saw something on the wine list that I never expected to see: Pinot Grigio. Not only was this a strange choice for a steakhouse—a wimpy white for a caveman-caliber piece of meat?—but this wine list was also pretty hip. Which, well, Pinot Grigio just…isn’t. It’s thin, sometimes too fruit-forward, lacking in character, and often tastes mass-produced. Like some $7 White Zinfandel or a super buttery Chardonnay, it’s what I thought of as “mom wine.”
 
Before all you moms erupt in righteous fury, please hear me out! We love moms at Bon Appétit (they basically run the place), and our mothers have taught us a great deal about wine. And there are tons of moms out there who have much better taste in wine than I do. But there are common conceptions of wines that moms like to drink—and for good reason: ”Moms tend to drink wines that are readily available, familiar, and not too expensive,” says Marile Borden, founder and editor of MomsWhoNeedWine.com, a popular wine blog for moms. ”Wines like Pinot Grigio and Chardonnay are popular. For red, it’s Pinot Noir. Moms like lighter wines more than richer, heavier wines. It’s less about the wine that pairs with dinner, and more about the wine that pairs with cooking the dinner and helping with homework and the other things you’re managing at that time of day.”
 
It turns out that these moms have some pretty serious power in the market, too: almost 60 percent of the wine buyers in the U.S. in 2011 were women. Brands like Mommy’s Time Out and MommyJuice have taken big notice of these hard-working moms who just want a damn glass of wine; they’ve seized the marketing opportunity, selling Chardonnay, Pinot Grigio, Moscato, and “Pink” wines.
 
Twitter
Bon Appetit Magazine
‏@bonappetit
Um, Pinot Grigio is a “mom wine”? NOT AROUND HERE IT’S NOT (also we love moms) http://bonapp.it/1wtHjoE
2:15 PM - 29 May 2014
   
Punch
Mom Wines Are Getting a Makeover
MAY 30, 2014 DANIEL YEOM
Wineries across America are, according to Bon Appétit, updating wines typically considered “mom wines” and adding edge to grape varieties like pinot grigio and white zinfandel long considered banal.
 
Walsh highlights some wineries experimenting with these more “familiar” grapes like Channing Daughters which produces pinot grigio in the traditional Friulian “Ramato” style, which entails skin-on fermentation for a short period, resulting in a orange-pink hued wine. Unlike industrially produced pinot grigio, Channing Daughters’ wine “smells sweet, drinks dry, and is subtly sexy.”