A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from April 02, 2006
“More Money For Your Money” (Emigrant Savings Bank)
Emigrant Savings Bank started in 1850 and is New York's oldest savings bank. "More Money For Your Money" is its not-too-well-advertised slogan.

http://www.emigrant.com/aboutus.shtml
Emigrant Savings Bank, founded in 1850, is the oldest savings bank in New York City. The Bank was established by immigrants for immigrants. Emigrant has a long and rich history with its customers and is committed to keeping pace with their needs and providing the best possible service. We continually explore new technologies and product enhancements that will provide added value.

With assets of nearly $12.5 billion, Emigrant has grown to be one of the leading retail financial institutions in the New York metropolitan area, servicing the banking needs of our customers with 36 branches throughout Manhattan, Queens, Brooklyn, Bronx, Long Island and Westchester. Other core businesses include various lending subsidiaries that cover residential mortgages, mixed use, multi-family loans and commercial real estate.

4 April 1972. New York Times, pg. 37 ad:
Pick the savings pattern that suits you best and every day you'll get more money for your money at Emigrant.

(Trademark)
Word Mark MORE MONEY FOR YOUR MONEY
Goods and Services IC 036. US 100 101 102. G & S: Banking services
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Design Search Code
Serial Number 78537049
Filing Date December 22, 2004
Current Filing Basis 1B
Original Filing Basis 1B
Published for Opposition October 4, 2005
Owner (APPLICANT) Emigrant Savings Bank CORPORATION NEW YORK 5 East 42nd Street New York NEW YORK 10017
Attorney of Record C. Bruce Hamburg
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
Banking/Finance/Insurance • Sunday, April 02, 2006 • Permalink


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