A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from October 05, 2013
Mr. October (baseball playoffs hero)

Yankee slugger Reggie Jackson was called Mr. October in October 1977; he hit three home runs in the final game to seal the Yankees’ World Series victory that year. The nickname “Mr. October,” however, was applied before that feat. In newspapers on October 14, 1977, Yankees catcher Thurman Munson (1947-1979) said:

“I guess Billy (Yankees Manager Billy Martin—ed.) just doesn’t realize that Reggie is Mr. October. I read that somewhere.”

Munson was being sarcastic when he made the comment. Jackson now has “Mr. October” trademarked.

Despite Reggie Jackson’s trademark, other baseball players who perform well in the playoffs in October have also been given the “Mr. October” moniker.

In the 2001 World Series, Yankee shortstop Derek Jeter hit a game-winning home run in a rare November game and was christened “Mr. November.”


Wikipedia: Reggie Jackson
Reginald Martinez “Reggie” Jackson (born May 18, 1946) is an American former baseball right fielder who played 21 seasons in Major League Baseball (MLB) for five different teams (1967–1987). He was nicknamed “Mr. October” for his clutch hitting in the postseason with the Oakland A’s and the New York Yankees. Jackson won five consecutive American League West divisional pennants, three consecutive American League pennants and two consecutive World Series titles as a member of the Oakland Athletics (he did not play in the 1972 World Series due to injury) from 1971 to 1975; four American League East divisional pennants, three American League pennants and two consecutive World Series titles with the Yankees from 1977 to 1981; and two American League West divisional pennants with the California Angels in 1982 and 1986. He is perhaps best remembered for hitting three consecutive home runs in the clinching game of the 1977 World Series.
(...)
Mr. October
During the World Series against the Dodgers, Munson was interviewed, and suggested that Jackson, because of his past post-season performances, might be the better interview subject. “Go ask Mister October”, he said, giving Jackson a nickname that would stick. (In Oakland, he had been known as “Jax” and “Buck.") Jackson hit home runs in Games Four and Five of the Series.
Jackson’s crowning achievement came with his three-home-run performance in World Series-clinching Game Six, each on the first pitch, off three different Dodger pitchers.

14 October 1977, Augusta (GA) Chronicle, “Yankee soap opera feud rekindled over Series tickets” (AP), pg. 2C, col. 2:
“I guess Billy just doesn’t realize that Reggie is Mr. October. I read that somewhere.”
(Yankee catcher Thurman Munson, speaking about Yankee Manager Billy Martin and Reggie Jackson.—ed.)

Google News Archive
12 October 1978, Spokane (WA) Daily Chronicle, “Welch, Cey Key Dodger Victory,” pg. 47, col. 1:
NEW YORK (AP)—Young Bob Welch turned Mr. October into a pumpkin, tricking Reggie Jackson and treating the Los Angeles Dodgers to a cozy two-game lead as the 75th World Series jets here for Game 3 Friday night.

Sports Illustrated
October 30, 1978
The Yankee D Boys Did Double Duty
Bucky Dent and Brian Doyle were in the lineup for their gloves, but New York won the Series because of their bats

Ron Fimrite
(...)
The Yankees, meanwhile, played the sort of fundamental baseball that invariably triumphs in pressure situations. One of the main reasons they became the first team to win four straight Series games after losing two was Reggie Jackson, the real Mr. October. The Dodgers had been claiming that title for Garvey, but he proved himself to be no more than Mr. Late September. Jackson is really the Fall guy, slugger of two tape-measure homers, driver-in of eight runs, obstructor of a crucial double-play throw.

OCLC WorldCat record
Mr. October : The Reggie Jackson story
Author: Maury Allen
Publisher: New York, N.Y. : Times Books, ©1981.
Edition/Format: Book : Biography : English

Twitter
Mental Floss
‏@mental_floss
“Mr. October” was coined sarcastically by Thurman Munson after Reggie hit .125 in the 1977 ALCS; Jackson won the WS MVP and the name stuck.
7:59 PM - 29 Aug 09

OCLC WorldCat record
Reggie Jackson : the life and thunderous career of baseball’s Mr. October
Author: Dayn Perry
Publisher: New York, NY : William Morrow, ©2010.
Edition/Format: Book : Biography : English : 1st ed
Database: WorldCat
Summary:
Baseball Hall of Famer Reggie Jackson earned the nickname “Mr. October” for the crucial clutch hitting that led his teams to the World Series six times and won him two series MVP awards, and this skill at the plate is perhaps what he is best remembered for. But behind the bat was a man many don’t know--a man struggling to find his place in the world, at home, and in the sport that made him a star. Now, in the first biography of Jackson in more than 25 years--and the first to cover his entire career as a player--FOXSports.com columnist Dayn Perry provides an intimate, honest, and never-before-seen glimpse into the life and times of one of baseball’s all-time greats.--From publisher description

St. Louis (MO) Post-Dispatch
Waino: Freese is ‘St. Louis’ Mr. October’
October 04, 2013 12:50 am • By Derrick Goold 314-340-8285
Cardinals third baseman David Freese rushed into the clubhouse, holding a full bottle of water to chug and apologizing for keeping the assembled journalists waiting awhile after the game. Baseball’s drug-testers descended on him after the Cardinals’ 9-1 victory in Game 1 as they do around baseball this time of year and were waiting for a sample from him — and waiting and waiting and waiting.

San Jose (CA) Mercury News
Yoenis Cespedes could be Oakland A’s new Mr. October
By John Hickey

POSTED:  10/06/2013 10:36:44 AM PDT | UPDATED:  ABOUT 4 HOURS AGO
It’s way too early to know if there is a new Mr. October on Oakland’s horizon, but it’s at least worth keeping an eye on the A’s Yoenis Cespedes this month.

(Trademark)
Word Mark MR. OCTOBER
Goods and Services (CANCELLED) IC 009. US 021 023 026 036 038. G & S: [ COMPUTER GAMES CARTRIDGES, CASSETTES AND DISCS, VIDEO GAMES CARTRIDGES ]. FIRST USE: 19890000. FIRST USE IN COMMERCE: 19890000
IC 016. US 002 005 022 023 029 037 038 050. G & S: PAPER GOODS AND PRINTED MATTER, NAMELY, TRADING CARDS, [ BUMPER STICKERS, ] POSTERS, [ STICKERS, DECALS, BOOK MARKS, SCOREBOOKS, SCORECARDS, PRINTED PAPER SIGNS, AND LAMINATED SIGNS MADE OF PAPER, ] WRITING PADS, NOTE PAPER, [ NOTEBOOKS, COLORING BOOKS, PRE-PRINTED AGENDA ORGANIZERS, ] MAGAZINES, [ GAME PROGRAMS, ] BOOKS [ AND BOOKLETS ] FEATURING BASEBALL, [ AUTOGRAPH BOOKS, BOOK COVERS, CALENDARS, WALL CALENDARS, DESK CALENDARS, PLAYING CARDS, PAPER PENNANTS, GIFT WRAPPING PAPER, PAPER GIFT WRAP BOWS, PAPER GIFT AND PARTY BAGS, PAPER PARTY DECORATIONS, PAPER COASTERS, PAPER FLAGS, PAPER NAPKINS, PAPER TABLECLOTHS, PAPER PLACEMATS, GREETING CARDS, ] POSTCARDS, UNMOUNTED PHOTOGRAPHS, [ LITHOGRAPHS, PAPER DOOR SIGNS; PHOTOGRAPH ALBUMS; SCRAPBOOKS, PLASTIC BASEBALL CARD HOLDERS ] AND [ CASES; BASEBALL CARD ALBUMS; BINDERS; STATIONERY-TYPE PORTFOLIOS; ] STATIONERY [ FOLDERS; METAL BULLETIN BOARDS; BANK CHECKS; CHECKBOOK COVERS; CREDIT CARDS; PAPERWEIGHTS; LETTER OPENERS; PAPER CLIPS; PENS; PENCILS, MARKERS; DESK STANDS AND HOLDER FOR PENS, PENCILS AND INK; NON-ELECTRIC ERASERS; PENCIL SHARPENERS; DRAFTING AND DRAWING RULERS; AQUARUIMS; COMMEMORATIVE STAMPS; FACIAL TISSUE; TEMPORARY TATTOOS; DECORATIVE PENCIL TOP ORNAMENTS ]. FIRST USE: 19780000. FIRST USE IN COMMERCE: 19780000
IC 025. US 022 039. G & S: CLOTHING, NAMELY, [ SHIRTS, ] CAPS, [ SHORTS, DRESSES, SKIRTS, T-SHIRTS, JOGGING SUITS, WARM-UP SUITS, UNDERWEAR, JACKETS, SWEATERS, VESTS, PANTS, PONCHOS, VISORS, BODYSUITS, RAINCOATS, HATS, OVERALLS, CLOTH BIBS, INFANT DIAPER COVERS, CLOTH DIAPER SETS WITH UNDERSHIRT AND DIAPER COVER, JUMPERS, ROMPERS, UNIFORMS, ] UNIFORM JERSEYS, WIND RESISTANT JACKETS, [ BABY BOOTIES, SHORT SETS, LEOTARDS, UNITARDS, TIES, BOWTIES, NECKTIES, SUSPENDERS, CUMMERBUNDS, PAJAMAS, NIGHTSHIRTS, NIGHTGOWNS, SWEATPANTS, SWEATSHIRTS, MITTENS, GLOVES, KNITTED HEADWEAR, EARMUFFS, SCARVES, FOOTWEAR, THONGS, HOSIERY, SOCKS, WRISTBANDS, HEADBANDS, ROBES, SHOES, SLIPPERS, HATS, CAPS, VISORS, APRONS, CLOTHING WRAP, SLIDING GIRDLES, LEG WARMERS, SWIMWEAR, BERETS, BANDANNAS, AND MONEY BELTS ]. FIRST USE: 20010700. FIRST USE IN COMMERCE: 20010700
IC 028. US 022 023 038 050. G & S: TOYS AND SPORTING GOODS, NAMELY, BASEBALLS, STUFFED TOY ANIMALS, [ ARM GUARDS FOR ATHLETIC USE, BASKETBALL BACKBOARDS, BOWLING BAGS, BOWLING BALLS, PUPPETS, BENDABLE TOY FIGURINES, TOY BAKEWARE AND COOKWARE, BALLOONS, BASKETBALLS, FOOTBALLS, PLAYGROUND BALLS, GOLF BALLS, RUBBER ACTION BALLS, TENNIS BALLS, TOY PIGGY-BANKS, UMPIRE’S PROTECTIVE EQUIPMENT, BASEBALL BASES, PITCHER’S PLATES, ] BASEBALL BATS, [ CATCHER’S MASKS, GRIP TAPE FOR BASEBALL BATS, BASEBALL BATTING TEES, PINE TAR BAGS FOR BASEBALL, ROSIN BAGS FOR BASEBALL, BASEBALL BATTING GLOVES, BASEBALL GLOVES, MITTS, BEAN BAGS, BILLIARD GAME PLAYING EQUIPMENT, KITES, MARBLES, CHECKER SETS, CHESS SETS, DART BOARDS AND PARTS THEREOF, ] TOY TRUCKS, [ TOY MOBILES, JIGSAW PUZZLES, MANIPULATIVE AND 3-DIMENSIONAL PUZZLES, TOY PIGGY-BANKS, TOY SNOW GLOBES, YO-YO’S, CHEST PROTECTORS FOR SPORTS, CHRISTMAS TREE ORNAMENTS, TOY FIGURES, TOY CONSTRUCTION BLOCKS, DOLLS AND DOLL ACCESSORIES, ATHLETIC SUPPORTERS, DICE, MANUALLY OPERATED EXERCISE EQUIPMENT, BASEBALL PITCHING MACHINES, FISHING TACKLE, FISHING RODS, SWIM FLOATS FOR RECREATIONAL USE, BOARD GAMES, PARTY FAVORS IN THE NATURE OF NOISE MAKERS, COIN-OPERATED PINBALL MACHINES, SKATEBOARDS, PLAYGROUND SLIDES, SURFBOARDS, SNOW SLEDS FOR RECREATIONAL USE, EXERCISE TRAMPOLINES, FLYING DISCS, ] AUTOGRAPHED BASEBALLS, [ INFLATABLE BASEBALL BATS, AND DECORATIVE WIND SOCKS ]. FIRST USE: 19770000. FIRST USE IN COMMERCE: 19770000
Mark Drawing Code (1) TYPED DRAWING
Serial Number 75557395
Filing Date September 23, 1998
Current Basis 1A
Original Filing Basis 1B
Published for Opposition January 4, 2000
Change In Registration CHANGE IN REGISTRATION HAS OCCURRED
Registration Number 2594621
Registration Date July 16, 2002
Owner (REGISTRANT) Jackson, Reggie INDIVIDUAL UNITED STATES 500 Valenzuela Road Carmel CALIFORNIA 93923
Attorney of Record Mark A. Steiner, Esq.
Description of Mark Color is not claimed as a feature of the mark.
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). PARTIAL SECTION 8(10-YR) 20120718.
Renewal 1ST RENEWAL 20120718
Other Data The “Mr. OCTOBER” mark identifies a particular living individual.
Live/Dead Indicator LIVE

Posted by Barry Popik
New York CitySports/Games • Saturday, October 05, 2013 • Permalink