A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeye's fast food restaurant on Google Maps.

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Entry from July 12, 2019
Museum of Fine Foods (Dean & DeLuca nickname)

Dean & DeLuca, an upscale grocery store, opened in New York City’s SoHo district in September 1977 by Joel Dean, Giorgio DeLuca and Jack Ceglic. “Museum of Fine Food” is a Dean & DeLuca nickname of unknown authorship.

“This self-styled ‘Museum of Fine Food’ has become a Manhattan institution” was printed in The Japan Times on June 13, 2003. Dean & LeLuca “earned the nickname ‘museum of fine food,’ and claimed to be the first in the US to sell radicchio, balsamic vinegar and sun-dried tomatoes,” the New York (NY) Post stated on May 28, 2018.


Wikipedia: Dean & DeLuca
Dean & DeLuca is an American chain of upscale grocery stores. The first one was established in New York City’s SoHo district by Joel Dean, Giorgio DeLuca and Jack Ceglic in September 1977 joined in September 1979 by Eugenio Pozzolini who became a partner in 1981. It is headquartered in Wichita, Kansas. As of 2014, Dean & Deluca is owned by Pace Development, a Thai luxury development company.

Locations
Giorgio DeLuca, a school teacher turned cheese merchant, and Joel Dean, a publishing business manager, opened the first Dean & DeLuca in September 1977 in SoHo, an area in lower Manhattan, at the corner of Prince and Greene streets. In October 1988, a new flagship market was opened at the corner of Broadway and Prince Streets. Smaller retail outlets followed in Manhattan’s Rockefeller Plaza and in the Paramount Hotel. Espresso Bars are also located around New York and in Washington, D.C.

Dean & DeLuca currently operates a number of locations, both full markets as well as cafe setups, in New York City, Napa Valley, California, Washington D.C., Tokyo, Seoul, Bangkok, Dubai, Kuwait, Bahrain, Manila, Singapore, Kuala Lumpur and Macao.

The Japan Times
Dean & Deluca: A slice of NY in Marunouchi
BY ROBBIE SWINNERTON
JUN 13, 2003
The gentrification of Marunouchi continues apace.
(...)
It is not the architecture we’re excited about, though — it’s the opening of Dean & Deluca. After 25 years tickling the palates of New Yorkers, this self-styled “Museum of Fine Food” has become a Manhattan institution.

New York (NY) Post
Dean & DeLuca downsizes amid lawsuits from angry suppliers
By Lisa Fickenscher May 28, 2018 | 9:33pm | Updated
(...)
It’s a painful reckoning for a grocer that, after opening its first store in Soho in 1977, earned the nickname “museum of fine food,” and claimed to be the first in the US to sell radicchio, balsamic vinegar and sun-dried tomatoes.

Dennis A. Amith
The One about Eating Lunch at Dean & DeLuca at Tokyo Midtown in Akasaka
Posted on July 19, 2018
Author Dennis A. Amith
Dean & DeLuca is one of the well-known upscale grocery store chains in America.

Founded in New York City’s SoHo district by Joel Dean, Giorgio DeLuca and Jack Ceglic back in September 1977, they were joined by Eugenio Pozzolini in September 1979 and are now currently owned by Thai luxury development company, Pace Development since 2014.

The concept. was to create a select shop where people can access delicious food all over the world and advocating “taste of life”, “joy of living”, “living with food” and “beauty of food”.  And their original store was nicknamed “museum of fine food” and supposedly, were the first to sell radicchio, balsamic vinegar, dried mushrooms and sundried tomatoes.

Washington (DC) Post
Dean & DeLuca’s future is bleak. But when it opened it was a game-changer.
By Maura Judkis
July 12, 2019
(...)
Dean & DeLuca claimed to be the first store in the United States to sell radicchio, balsamic vinegar and sun-dried tomatoes. It earned the nickname “The Museum of Fine Food.” The company’s immaculate displays and overflowing cases of prepared food have gone on to influence mainstream grocers.

(Trademark)
Word Mark DEAN & DELUCA
Goods and Services IC 021. US 002 013 023 029 030 033 040 050. G & S: POTS AND PANS NOT MADE OF PRECIOUS METAL, BAKING DISHES AND SERVING DISHES NOT MADE OF PRECIOUS METAL, [ FOOD STORAGE JARS, NON-ELECTRIC COFFEE PERCOLATORS ] AND SMALL HAND-OPERATED KITCHEN UTENSILS, namely, PEPPER MILLS, CORKSCREWS [, GRATERS, MASHERS, JUICERS, ROLLING PINS, WHISKS, AND MIXERS ]. FIRST USE: 19770910. FIRST USE IN COMMERCE: 19770910
IC 029. US 046. G & S: PRESERVED OLIVES, OLIVE SPREAD, OLIVE OIL, PRESERVED FRUITS, [ PRESERVED CHESTNUTS, ] PRESERVED TOMATOES, [ NUT SPREADS, NUT OILS, PICKLED GHERKINS, ]PRESERVED TRUFFLES, [ CANNED MUSHROOMS, ] DRIED MUSHROOMS, FRUIT JAMS, [ MINCEMEAT ] AND DRIED BEANS. FIRST USE: 19770910. FIRST USE IN COMMERCE: 19770910
IC 030. US 046. G & S: RAW RICE, RAW PASTA, CULINARY DRIED HERBS, SPICES, ROASTED COFFEE BEANS, [ GROUND COFFEE, ] TEA, MUSTARD, VINEGAR, HONEY, FRUIT SYRUPS USED AS A TOPPING AND/OR FLAVORING FOR FOODS, SHORTBREAD, PASTRIES, COOKIES, CHOCOLATE SAUCE [ AND PLUM PUDDING ]. FIRST USE: 19770910. FIRST USE IN COMMERCE: 19770910
IC 042. US 101. G & S: RETAIL FOOD STORE SERVICES. FIRST USE: 19770910. FIRST USE IN COMMERCE: 19770910
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73489915
Filing Date July 16, 1984
Current Basis 1A
Original Filing Basis 1A
Published for Opposition August 27, 1985
Registration Number 1369051
International Registration Number 0832898
Registration Date November 5, 1985
Owner (REGISTRANT) DEAN, JOEL JOINT OWNERSHIP UNITED STATES 133 WOOSTER STREET NEW YORK NEW YORK 10012
(REGISTRANT) DELUCA, GIORGIO JOINT OWNERSHIP UNITED STATES 22 WOOSTER STREET NEW YORK NEW YORK 10013
(LAST LISTED OWNER) DEAN & DELUCA BRANDS, INC. CORPORATION DELAWARE 2402 E. 37th St. N. Wichita KANSAS 67219
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Lisa Gates
Type of Mark TRADEMARK. SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20160119.
Renewal 2ND RENEWAL 20160119
Live/Dead Indicator LIVE

Posted by Barry Popik
New York CityRestaurants/Bars/Coffeehouses/Food Stores • Friday, July 12, 2019 • Permalink