The Big Apple: “My computer has a virus and is only showing ads for American Eagle, GAP and Urban Outfitters…”

A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Above, Big Apple Corner at 54th Street and Broadway in Manhattan. Google Maps.

Above, John J. Fitz Gerald, from the Aug. 15, 1931, Binghamton (NY) Press, pg. 14.

Listen to Robert Emmerich introduce "The Big Apple," a hit song from 1937. Music written by Bob and performed by Tommy Dorsey's Clambake Seven with Bob on piano. Lyrics written by Buddy Bernier and sung by Edythe Wright. Audio provided by Dorothy Emmerich.

Also listen to a 1937 "The Big Apple" song by Ozzie Nelson and his Orchestra. See a 1929 photo of John J. Fitz Gerald and a 1931 photo of John J. Fitz Gerald.

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Entry from October 24, 2018

“My computer has a virus and is only showing ads for American Eagle, GAP and Urban Outfitters…”

“Malware” should not be written or pronounced like “mall-wear,” but there are jokes. “RT @TJSullivanLA: It’s pronounced mal-ware, not ‘mall-wear.’ 1st virus infects computers, the 2nd teenagers” was posted on Twitter by DuaneBonifer on November 25, 2009.

“My computer has a virus and is only showing ads for American Eagle, GAP and Urban Outfitters. I think I’m infected with Mall-Wear” was posted on Reddit—Cleanjokes on October 24, 2018.

Twitter
Jason
@jasonkidd
the news guy called malware mallware. It doesn’t come from the Mall. Oh old media..
8:12 PM - 30 Jul 2008

Twitter
DuaneBonifer
@DuaneBonifer
RT @TJSullivanLA: It’s pronounced mal-ware, not “mall-wear.” 1st virus infects computers, the 2nd teenagers.
12:46 PM - 25 Nov 2009

Twitter
Mark Parsons
@markpars0ns
$vendor conf call. Guy on phone keeps say mallware instead of malware - I don’t know about you but I prefer macy’s for all my mallware
2:42 PM - 12 Jan 2012

Twitter
The Notorious MEC
@lymond
Useful distinctions: Malware—software that harms your computer and can steal your identity. Mallwear—clothes to wear while shopping.
12:47 PM - 13 Dec 2012

Twitter
■ voxel ■
@voxel
Replying to @MikeDouglas_
@MikeDouglas_ oh man mallware sounds even more nightmarish than malware. I hate shopping even more than I hate viruses
6:27 AM - 29 Nov 2013

Twitter
Jeff Bollinger
@jeffbollinger
malware = bad software, “mallware” = what you wear while shopping at the mall.
1:13 PM - 21 Jan 2015

Reddit—Cleanjokes
My computer has a virus and is only showing ads for American Eagle, GAP and Urban Outfitters (self.cleanjokes)
submitted October 24, 2018 by DinglebarryHandpump
I think I’m infected with Mall-Wear

Twitter
keepingitcreel
@Keepingitcreel
My computer has a virus and is only showing ads for American Eagle, GAP and Urban Outfitters I think I’m infected with Mall-Wear
8:30 PM - 24 Oct 2018

Posted by Barry Popik
New York City • Media/Newspapers/Magazines/Internet • Wednesday, October 24, 2018 • Permalink