A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeye's fast food restaurant on Google Maps.

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Entry from August 07, 2020
“New Orleans—Boosters for the Space Age” (New Orleans slogan)

The city of New Orleans, Louisiana, attempted in 1962 to enhance its role in space exploration, similar to Houston, Texas (called “Space City") and Huntsville, Alabama (called “Rocket City of the World"). The Times-Picayune and the New Orleans States-Item newspapers joined together in June 1962 to sponsor a “New Orleans in the Space Age Slogan Contest.”

The winner, announced in July 16, 1962 newspapers, was “New Orleans—Boosters for the Space Age,” submitted by Mrs. Charles Sebastian of Green Isle. The slogan was short-lived and was not printed in either newspaper after 1963.

Wikipedia: New Orleans
New Orleans (/ˈɔːrl(i)ənz, ɔːrˈliːnz/, locally /ˈɔːrlənz/; French: La Nouvelle-Orléans [la nuvɛlɔʁleɑ̃]) is a consolidated city-parish located along the Mississippi River in the southeastern region of the U.S. state of Louisiana. With an estimated population of 390,144 in 2019, it is the most populous city in Louisiana. Serving as a major port, New Orleans is considered an economic and commercial hub for the broader Gulf Coast region of the United States.

19 June 1962, The Times-Picayune (New Orleans, LA), sec. 3, pg. 7, col. 1 ad:
All expense-paid trip for two to George C. Marshall Space Flight Center in Huntsville, Ala.
The slogan judged best earns the trips! New Orleans now has several familiar slogans you’ve doubtless heard many, many times. However, none of them play up to our role in the space age. Now, “America’s Most Interesting City,” or “The Crescent City,” needs a new one and perhaps your slogan will be the very one, Houston calls itself the “Space City; Huntsville has “Rocket City of the World”; and New Orleans will have the new and catchy slogan that goes… But...you’ll have to write that, so check the rules below and get started on your entry. Conditions are “Go.”

16 July 1962, The Times-Picayune (New Orleans, LA), sec. 1, pg. 11, col. 1:
‘N.O.—Boosters for the Space Age’ Her Entry
A slogan submitted by a Grand Island mother of two sons has been selected by the judges of the “New Orleans in Space Slogan Contest” as best typifying the city’s unique role in space exploration.

Mrs. Charles Sebastian’s winning entry is: “New Orleans—Boosters for the Space Age.”

The contest was jointly sponsored by The Times-Picayune and The New Orleans States-Item, the Advertising Club of New Orleans, and the National Aeronautics and Space Administration (NASA)-New Orleans Coordinating Committee.

16 July 1962, New Orleans (LA) States-Item, pg. 3, col. 2:
Grand Isle Entry Picked
Best N.O. Space Slogan

Advertising can come at you in many ways—matchbook covers, on pencils, stationery, sky writing and toothpick jackets. A message you’ll be seeing more of now is: “New Orleans—Boosters for the Space Age.”

That is the winning entry in the slogan contest designed to dramatize, in a minimum number of words, the city’s role in space exploration.

The entry was submitted by Mrs. Charles Sebastian of Grand Isle. She wins an all expense-paid trip for two to the George C. Marshall Space Flight Center in Huntsville, Ala. Included is a tour of rocket manufacturing and testing facilities similar to those to operate at Michoud.

3 May 1963, The Times-Picayune (New Orleans, LA), “New Orleans Is City That Has Many Different Sides,” sec. 4, pg. 2, col. 2:
New Orleans is the City That Care Forgot. But it also is “New Orleans—Boosters for the Space Age.”

Posted by Barry Popik
Nicknames of Other PlacesBig Easy, City That Care Forgot (New Orleans nicknames) • Friday, August 07, 2020 • Permalink