A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeye's fast food restaurant on Google Maps.

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Entry from June 20, 2021
“New York is the Big Apple” (Stephen Longstreet’s The Real Jazz: Old and New, 1956)

Stephen Longstreet (1907-2002) frequently wrote about jazz. In his book The Real Jazz: Old and New (1956)—not available for preview on Google Books—he wrote:

“New York is the Big Apple.”

“Once more the Big Apple” is on page 1 of Stephen Longstreet’s The World Revisited: A Travel Book with Drawings (1953).


Wikipedia: Stephen Longstreet
Stephen Longstreet (April 18, 1907 – February 20, 2002) was an American author and artist.
(...)
The world of jazz was a constant theme throughout Longstreet’s life. A number of his books dealt with jazz, Including Jazz From A to Z: A Graphic Dictionary, his 100th book, published in 1989.

Google Books
The World Revisited:
A Travel Book with Drawings

By Stephen Longstreet
New York, NY: Holt
1953
Pg. 1:
Once more the Big Apple

The Real Jazz:
Old and New

By Stephen Longstreet
Baton Rouge, LA: Louisiana State University Press
1956
Pg. ?:
New York is the Big Apple.

Posted by Barry Popik
New York CityThe Big Apple1940s-1950s: Assorted Big Apple citations • Sunday, June 20, 2021 • Permalink