A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from July 31, 2016
New York’s College Team (Syracuse University slogan)

New York State doesn’t have a major college sports team, such as Alabama, Florida, Michigan, Minnesota, Nebraska, North Carolina, Ohio State, Oklahoma, Tennessee, Texas and Wisconsin. Syracuse University’s Orange has claimed to be “New York’s College Team,” with fans all over the state.

Syracuse University trademarked the “New York’s College Team” slogan, with a first use of August 26, 2005. Syracuse also trademarked “Orange in the Apple,” reflecting its many fans in New York City ("the Big Apple"). Advertisements were placed in Times Square, Madison Square Garden and Yankee Stadium. Some Syracuse football games were played in the New York City area at MetLife Stadium.

The Syracuse slogan had many critics and began to be de-emphasized in the 2010s.  St. John’s University has also claimed (unofficially) to be “New York’s College Team”—at least New York City’s college team. In 2013, Syracuse left the Big East Conference—where St. John’s was a rival—and joined the Atlantic Coast Conference. In 2016, the “New York’s College Team” banner at Yankee Stadium was replaced with a Rutgers banner.

Rugers University’s “New York’s B1G Team” is a similar college athletic slogan that has been used in New York City.


Wikipedia: Syracuse Orange
The Syracuse Orange is the nickname used by the athletic teams of Syracuse University. The school is a member of NCAA Division I and the Atlantic Coast Conference. Until 2013, Syracuse was a member of the Big East Conference. The school’s mascot is Otto the Orange. Teams were previously known (until 2004) as the Orangemen and Orangewomen. The men’s basketball, football, wrestling, men’s lacrosse, and women’s basketball teams play in the Carrier Dome. Other sports facilities include the nearby Manley Field House complex, the Tennity Ice Skating Pavilion, and Drumlins Country Club.

26 August 2005, Rochester (NY) Democrat and Chronicle, “SU to unveil billboard in Times Square,” pg. D3: 
Syracuse University, hoping to raise its athletic profile in New York City, today will unveil an 11-story billboard in the Times Square to promote Orange sports.

The billboard is the latest brainchild of innovative SU athletic director Daryl Gross.
(...)
The orange and blue billboard will be located at the intersection of 49th Street and 7th Avenue.

The 18-foot by 120-foot sign touts Syracuse as “New York’s college team” and includes SU’s new Block S logo, a secondary campaign message called “Orange is in the Apple,” a Web site address and two small billboards at the base with new football coach Greg Robinson and his team.

Syracuse.com
New York’s College Team?
By Brent Axe |
on July 20, 2009 at 9:37 PM, updated July 21, 2009 at 10:34 PM
The recent marketing efforts of Syracuse University Athletics have gone to great lengths to convince us all that, just in case you had any doubt, Syracuse University is “New York’s College Team”.

While some of those efforts are more close to home, such as “NY” stickers on the football helmets and giant banners of the Statue of Liberty and other New York State themes in the Carrier Dome, a great amount of focus (and money spent) of this effort has been in New York City.

The ads on the top of the taxicabs are back. Giant banners have previously been hung in Times Square.

Twitter
Tim Reynolds
‏@ByTimReynolds
Courtside signage at Carrier Dome: Syracuse—New York’s College Team. Wondering what Siena, St. John’s, Manhattan, et al think ‘bout that.
8:07 PM - 9 Nov 2009

Twitter
Brent Axe
‏@BrentAxeMedia
Didn’t notice this last game. “new york’s college team” banners surround the dome at field level..
10:32 AM - 16 Oct 2010

Twitter
BC Interruption
‏@bcinterruption
@Russ_Goldman Cuse hate aside, even Syracuse alum snicker at the “New York’s College Team” marketing campaign. 4 hrs away, not relevant.
11:31 AM - 27 Nov 2010

The Wall Street Journal
Syracuse Fades Away From New York
With Conference Swap, It’s Harder for Orange to Be New York’s College Team

By JARED DIAMOND
Updated Nov. 7, 2013 9:25 p.m. ET
Syracuse still wants to be New York’s college team.

But as the Orange basketball program prepares to open its first season as a member of the Atlantic Coast Conference on Friday, it faces a significant challenge: trying to stay relevant in its most important market when most of its new opponents play south of the Mason-Dixon Line.

Syracuse.com
Syracuse University really is New York’s college team, Facebook fan map shows
By Geoff Herbert |
on October 03, 2014 at 2:40 PM, updated October 03, 2014 at 3:02 PM
“Orange out” shouldn’t just be Central New York fans of Syracuse football—it should be for the entire state, according to a new report.

A Facebook map of college football fans published Friday by The New York Times shows Syracuse University really is “New York’s College Team.” SU started branding itself as such in 2009 with advertisements in New York City and elsewhere, though some—especially students, fans and alumni of other schools throughout the Empire State—debated its accuracy.

Twitter
John Pitarresi
‏@PitarresiSports John Pitarresi Retweeted NunesMagician.com
No one other than SU calls SU “New York’s College Team” or thinks of it that way, including the people at SU.John Pitarresi added,
NunesMagician.com @NunesMagician
University at Buffalo Cedes three-year “War of the Empire State” to Syracuse http://www.nunesmagician.com/2016/4/12/11414948/university-at-buffalo-cedes-three-year-war-of-the-empire-state-to-syracuse-new-york-brand?utm_campaign=nunesmagician&utm_content=chorus&utm_medium=social&utm_source=twitter
2:20 PM - 12 Apr 2016

Troy Nunes Is An Absolute Magician: a Syracuse Orange community
Should Syracuse Keep the ‘New York’s College Team’ Campaign Going?
By Sean Keeley  @SeanKeeleyIsMe on Jun 1, 2016, 10:00a
(...)
We were big fans of the shift because, while there were some benefits to the campaign, it ultimately didn’t seem to be bearing the kind of fruit that was promised. MetLife game attendance was dreadful, the game results were often worse, and the recruiting impact of playing “home” games in New Jersey appeared negligible.

So, in the short while he was here, Coyle seemed to have started this process. Gone is the Yankee Stadium billboard. Aside from this season’s game vs. Notre Dame, there are no future NYC-area football games planned. All signs pointed to a focus on harnessing the Central New York fanbase with the No Huddle Tour and a renewed focus on Carrier Dome gameday fanfare.

Twitter
We take the stairs
‏@NoEscalators
Syracuse’s “New York’s College Team” sign at Yankee Stadium has been replaced with a Rutgers “New York’s B1G Team sign.” Sigh.
11:39 AM - 26 Jun 2016

Troy Nunes Is An Absolute Magician: a Syracuse Orange community
Syracuse Athletic Director John Wildhack Transitions From Supporter to Shepherd
By Sean Keeley  @SeanKeeleyIsMe on Jul 13, 2016, 8:00a
(...)
When it comes to the fanbase, the New York’s College Team campaign was a mainstay of Daryl Gross’s tenure, with a focus on the New York City media market. Mark Coyle seemed ready to back away and re-commit to the Central New York region. The way Wildhick sees it, why can’t Syracuse do both?

“Syracuse should be New York’s College Team but that should reach to every corner of New York State,” said Wildhack. “New York City is important, such a major media market. It’s the epicenter of everything and it’s just four hours away. I also want Syracuse fans to be excited across New York State. Binghamton and Ithaca and Buffalo and Rochester and Elmira and Utica and Albany. Let’s be New York’s College Team but that includes all of New York State.”

(Trademark)
Word Mark NEW YORK’S COLLEGE TEAM
Goods and Services IC 025. US 022 039. G & S: Caps; Short-sleeved or long-sleeved t-shirts; Sweat shirts. FIRST USE: 20050826. FIRST USE IN COMMERCE: 20050826
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 77417843
Filing Date March 10, 2008
Current Basis 1A
Original Filing Basis 1B
Published for Opposition October 13, 2009
Registration Number 3958129
Registration Date May 10, 2011
Owner (REGISTRANT) Syracuse University Not-for-Profit Educational Corporation NEW YORK 303 University Place Syracuse NEW YORK 132442020
Attorney of Record George R. McGuire
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “NEW YORK’S” APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

(Trademark)
Word Mark NEW YORK’S COLLEGE TEAM S ORANGE IN THE APPLE
Goods and Services (ABANDONED) IC 025. US 022 039. G & S: Caps; Short-sleeved or long-sleeved t-shirts; Sweat shirts
(ABANDONED) IC 041. US 100 101 107. G & S: Education services in the nature of courses at the university level; Entertainment in the nature of competitions in the field of college athletics
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 05.09.05 - Apples
26.13.21 - Quadrilaterals that are completely or partially shaded
Serial Number 77417853
Filing Date March 10, 2008
Current Basis 1B
Original Filing Basis 1B
Published for Opposition January 6, 2009
Owner (APPLICANT) Syracuse University Not-for-Profit Educational Corporation NEW YORK 303 University Place Syracuse NEW YORK 132442020
Attorney of Record George R. McGuire
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “NEW YORK’S COLLEGE TEAM” APART FROM THE MARK AS SHOWN
Description of Mark Color is not claimed as a feature of the mark. The mark consists of the words “NEW YORK’S COLLEGE TEAM” positioned above an apple, a block “S” positioned within the apple and the words “ORANGE IN THE APPLE” positioned below the apple.
Type of Mark TRADEMARK. SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date October 31, 2011

(Trademark)
Word Mark SYRACUSE NEW YORK’S COLLEGE TEAM
Goods and Services IC 025. US 022 039. G & S: Caps; Short-sleeved or long-sleeved t-shirts; Sweat shirts. FIRST USE: 20110602. FIRST USE IN COMMERCE: 20110602
IC 041. US 100 101 107. G & S: Education services in the nature of courses at the university level; Entertainment in the nature of competitions in the field of college athletics. FIRST USE: 20110602. FIRST USE IN COMMERCE: 20110602
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 77418993
Filing Date March 11, 2008
Current Basis 1A
Original Filing Basis 1B
Published for Opposition March 17, 2009
Registration Number 4128968
Registration Date April 17, 2012
Owner (REGISTRANT) Syracuse University Not-for-profit education corporation NEW YORK 303 University Place Syracuse NEW YORK 132442020
Attorney of Record George R. McGuire
Prior Registrations 1201515;1243711;1872203;AND OTHERS
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “NEW YORK’S COLLEGE TEAM” APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK. SERVICE MARK
Register PRINCIPAL-2(F)-IN PART
Live/Dead Indicator LIVE
Distinctiveness Limitation Statement AS TO “SYRACUSE”

Posted by Barry Popik
New York CitySports/Games • Sunday, July 31, 2016 • Permalink