A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

Recent entries:
“Save a turkey. Eat a taco” (11/26)
“Save a turkey. Eat a pizza” (11/25)
“Leftover lettuce is called the romaineder” (11/25)
“Save a turkey. Eat a pie” (11/25)
Entry in progress—BP (11/25)
More new entries...

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Entry from July 31, 2004
“New York’s Picture Newspaper” or “New York’s Picture Paper” (New York Daily News slogan)
"...the New York Times, the Daily News..." So sang Billy Joel, when in a "New York State of Mind."

The New York Daily News began as the Illustrated Daily News. The New York Public Library's microfilm is cut; the first issue there is August 5, 1919. The "camera with wings" symbol is on the masthead. There is no motto/slogan.

"New York's Picture Paper" was on the front page masthead and "New York's Picture Newspaper" was on the back page masthead of the issue on March 11, 1920. It became a long-running slogan for the newspaper.

"New York's Hometown Paper" began on May 26, 1985. The slogan was created by James Thorpe Callaway of Holland & Callaway Advertising.

Wikipedia: New York Daily News
The New York Daily News, officially titled Daily News, is an American newspaper based in New York City. As of May 2016, it was the ninth-most widely circulated daily newspaper in the United States. It was founded in 1919, and was the first U.S. daily printed in tabloid format. It reached its peak circulation in 1947, at 2.4 million copies a day.
The Daily News carried the slogan "New York's Picture Newspaper" from 1920 to 1991, for its emphasis on photographs. A camera has been part of the newspaper's logo from day one. The paper's later slogan, developed from a 1985 ad campaign, is "New York's Hometown Newspaper", while another has been "The Eyes, the Ears, the Honest Voice of New York".

Newspapers.com (front page masthead)
Newspapers.com (back page masthead)
11 March 1920, The News (New York, NY), pg. 1 masthead:
New York's Picture Paper
Pg. 20 masthead:
New York's Picture Newspaper

28 May 1975, Daily News (New York, NY), pg. NEQ10, col. 2 ad:
Whatever your interest in your own community, whether it's local news, politics, sports or local shopping, you'll find what you're looking for in the Queens Edition of New York's only "hometown newspaper"...

26 May 1985, Daily News (New York, NY), pg. C11, col. 3 ad:
New York's Hometown Paper

11 December 1990, Boston (MA) Herald, "James T. Callaway, N. Y. ad executive, 52" by Laura Raposa, pg. 57, col. 3:
James Thorpe Callaway, the New York advertising executive known for his "bigger-than-life style," died Saturday after a two-year bout with lung cancer. He was 52.

Mr. Callaway, a 29-year veteran of the ad business, was president of Holland & Callaway Advertising, a small shop specializing in media advertising.
In fact, Mr. Callaway was responsible for the News' slogan, "New York's Hometown Newspaper," and New York Newsday's "On top of the news and ahead of the times."

1 January 1992, Daily News (New York, NY), pg. 1 masthead:
Posted by Barry Popik
New York CityMedia/Newspapers/Magazines/Internet • Saturday, July 31, 2004 • Permalink