A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from April 23, 2006
“No Jacket, No Tie, No Attitude” (The Mark)
"No jacket, no tie, no attitude" is the slogan of The Mark, a hotel at 25 East 77th Street. Most of the hotel guests wear clothes, however.

http://www.fodors.com/miniguides/mgresults.cfm?destination=new_york_city@111&cur_section=lod&property_id=49265
The Mark
$225 to $475, Upper East Side

A member of the Mandarin Oriental hotel group, the Mark, whose motto is "No jacket, no tie, no attitude," is refreshingly unpretentious considering its luxurious atmosphere. A petite art deco marble lobby leads into a clubby bar where even lone women travelers feel comfortable, and to the Mark's restaurant, where afternoon tea is served. Elegant bedrooms have English and Italian furnishings and prints and deep soaking tubs in the sleek marble bathrooms. Special touches here include hidden pantries with small kitchenettes in many of the rooms, a free shuttle to Wall Street, and complimentary cell phones. http://www.mandarinoriental.com. 122 rooms, 54 suites. Restaurant, room service, in-room fax, in-room safes, some kitchenettes, minibars, cable TV, in-room VCRs, in-room data ports, exercise equipment, health club, massage, sauna, steam room, bar, babysitting, dry cleaning, laundry service, concierge, business services, meeting rooms, parking (fee), some pets allowed, no-smoking floors, Internet. AE, D, DC, MC, V. Subway: 6 to 77th St.

Address: 25 E. 77th St., at Madison Ave., New York, NY 10021
Phone: 212/744-4300 or 800/843-6275
Fax: 212/472-5714

http://www.gayot.com/newhotels/NewYorkInfo.php?tag=NYHOT02453-02&code=NY
The Mark New York
25 E. 77th St. (Madison Ave.)
New York, NY 10021
212-744-4300, 800-THE MARK

Just off Fifth Avenue's Museum Mile, this hotel offers unmatched comfort. Its motto is no jacket, no tie, no attitude, which invites guests to relax -- and relax they do, amongst Biedermeier furniture, marble floors and 18th-century Piranesi prints. Not surprising, the hotel attracts a celebrity crowd. Rich details in all 180 rooms and suites abound, including Frette linens and marble bathrooms with oversized tubs, heated towel racks, chilled lavender eye masks and lip balm.

All rooms have four dual-line telephones with data ports, cell phones, cable TV with VCRs, faxes, scales, potpourri and more. Almost all also have kitchenettes called pantries, and still others have terraces with box topiaries, carefully tended. Larger suites feature stereo systems and libraries. A fully equipped Wellness Suite has an in-room sauna and steam room. Mark's Bar is cozy and clubby, while Mark's Restaurant is clubby and elegant, with its gold leaf, marble and ebony tones. The afternoon tea -- unique in the city -- is presided over by a Chinese Tea Master, who serves rare brews alongside traditional scones and sandwiches and more unusual accompaniments such as Louisiana prawns with roasted pepper relish. Some say this hotel has the city's best concierges, both of whom are multilingual and quick-witted. Conveniences include shuttle to Wall Street on weekdays and to the Theater District on weekends.

18 May 1997, New York Times, "From Swank to Simplicity Itself" by Terry Trucco, pg. XX34:
The Mark
(...)
I didn't want to put my sweaty gym clothes on just to go to my room, so I wore the robe into the elevator, which was crowded as usual. Since this is a hotel that has T-shirts emblazoned "No Jacket, No Tie, No Attitude," I figured no one would say a word. No one did.

The Mark, Madison Avenue at 77th Street, New York, N.Y. 10021; (800) 843-6275 or (212) 744-4300, fax (212) 744-2749. Double rooms from $355, weekends from $260.

Posted by Barry Popik
Hotels • (0) Comments • Sunday, April 23, 2006 • Permalink