A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from September 28, 2004
Did you ever walk by that National Biscuit Company building on the lower west side of Manhattan? Did you know that, since 2002, there's been an "Oreo Way"?

As one web site tells it:

Today NASCAR driver Dale Earnhardt, Jr. made a pit stop in New York City to help celebrate the 90th birthday of Oreo, America's Favorite Cookie. Earnhardt, Jr. took a spin in a new Oreo racecar to christen a newly renamed city street Oreo Way, outside the original Oreo bakery. Oreo Way, formerly known as West 15th Street between 9th & 10 Avenues, is in New York City's famed Chelsea neighborhood.

There has been much dispute about the naming of the Oreo. I've found the name used in New Jersey around 1900 - much before the cookie.

(Oxford English Dictionary)
Oreo, n.
[Origin unknown.]
1. orig. U.S. A proprietary name for: a type of black chocolate sandwich biscuit filled with a white vanilla cream. More fully Oreo cookie.
The biscuit was first sold in the U.S. in 1912.

1918 Official Gaz. (U.S. Patent Office) 10 June TM569/2 Oreo... Biscuit.

14 November 1900, New York Times, pg. 10:
...Oreos Athletic Club of Asbury Park
9 January 1905, National Police Gazette, pg. 3:
On this page is a photograph of the Oreos football team of Asbury Park, N. J. (...) The Oreos were in the football tournament at Madison Square Garden, New York city, recently...

Posted by Barry Popik
Food/Drink • (0) Comments • Tuesday, September 28, 2004 • Permalink