A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from July 03, 2005
“Our food is fresh. Our customers are spoiled.” (FreshDirect)
FreshDirect delivers food right to your door. You wouldn't think that a company like that could make money in New York City - anyone remember Kosmo.com and Urbanfetch? Isn't there some type of food store on nearly every block?

FreshDirect started in 1999, and its quality and reliability have earned it a following. "Our food is fresh. Our customers are spoiled" is its slogan, since 2004.


From the Clever Marketing Dept.:
... the tagline I saw on the subway advertisement for FreshDirect that read:
Our food is fresh. Our customers are spoiled.

Fresh Direct. For nearly a year now, I've seen your advertisements. "Our Food is Fresh, our Customers are Spoiled." And who doesn't want to be spoiled?
6/10/04 - Gotham Gets 'Fresh' for Web Grocer:
NEW YORK Gotham's first work for online grocer FreshDirect will feature outdoor, print and radio ads bearing the tagline, "Our food is fresh. Our customers are spoiled," the client confirmed. The estimated $2-3 million campaign breaks next month. The effort will target consumers in three boroughs of New York City—Manhattan, Brooklyn and Queens—where the Long Island City, N.Y.-based FreshDirect delivers produce that's ordered online, said John Boris, vp of marketing. adweek

Friday, 03 June 2005
Former Chairman and CEO of Priceline.com Expands Personal Investment and Leadership Role at Online Fresh Food and Delivery Giant

NEW YORK, NY, (NAMC) - FreshDirect, the nation's leading online fresh food manufacturing and delivery service, announced the appointment of Richard S. Braddock as Chairman of the Board.
From its sophisticated, 300,000 square foot manufacturing facility in Queens, New York, FreshDirect buys its fresh goods directly from the source and delivers them to customers across the New York metropolitan area some seven to 14 days faster than through traditional channels - hence its promise that "Our Food is Fresh, Our Customers are Spoiled." In shortening the traditional supply chain and eliminating overhead charges common to brick-and-mortar grocers, FreshDirect offers customers not only fresher products, but also generally lower prices. Furthermore the ease-of-use enabled by the company's award-winning website makes the "shopping experience" the company's highest rated attribute among its customers.
About FreshDirect

Founded in 1999, FreshDirect is one of the nation's leading online fresh food manufacturing and delivery services. FreshDirect is setting a new standard for fresh food production and distribution by offering unparalleled quality, product customization and value pricing from its state-of-the-art facility in Long Island City. Currently serving Manhattan and locations in Queens and Brooklyn, the Company is rapidly expanding delivery across New York City's five boroughs and beyond. The Company's mission is to revolutionize the way fresh food is sourced, processed and delivered direct to consumers. The company currently has over 200,000 customers and has fulfilled over 2 million orders since opening for business in September 2002. Additional information can be found at http://www.freshdirect.com

Posted by Barry Popik
Work/Businesses • (0) Comments • Sunday, July 03, 2005 • Permalink