FDNY (Fire Department of New York City) Engine 54, Ladder 4, Battalion 9, at 48th Street and Eighth Avenue in Manhattan, has been called the “Pride of Midtown.” The firehouse lost 15 firefighters in the attacks on September 11, 2001—more than any other firehouse.
 
“The Pride of Midtown” nickname was posted on the newsgroup rec.radio.scanner on December 21, 1995—several years before the 2001 attacks.
 
   
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FDNY Engine 54, Ladder 4, Battalion 9 Time Square 48st and 8th ave
Fire Station
Address
782 8th Ave
New York, New York 10036
Phone Suggest a phone number
Website http://www.nyc.gov/fdny
Status Always open
           
Google Groups: rec.radio.scanner
F.D.N.Y. HT F-7???
JRM
12/23/95
(...)
Thanks and Happy Holidays,
.(JavaScript must be enabled to view this email address)
“the pride of midtown”
—never missed a performance, the 54engine
 
Google Groups: bit.listserv.fire-l
FDNY Slogans??
JRM
6/9/96
I have been asked this by a lot of people can unfortunately can’t answer it. Does anyone know or have a list of all of the FDNY slogans for companies.  I can probably name about 25 off the top of my head buy naming them all is pretty hard.
(example:  Engine 54 “The Pride of Midtown” “Never Missed a Performance”
Engine 59 & Ladder 30 “The Harlem Zoo”
Engine 44 “The Eastside Boys”
Ladder 2 “Snoopy to the rescue”)
 
9 October 1997, Daily News (New York, NY), “Bravest Remembered” by Owen Moritz, pg. 21, col. 1:
Hundreds of New York’s Bravest who paid the ultimate price were remembered yesterday at the Fire Department’s 67th annual Memorial Day service.
(...)
Firefighters representing the department’s 222 firehouses—some with colorful patches that read “Harlem Hilton,” “Fire Factory” or “Pride of Midtown”— gathered along Riverside Drive to pay their respects.
 
16 September 2001, Boston (MA) Herald, “Attack on America: Families still hopeful for missing victims” by Dave Wedge, pg. 10:
A mammoth candlelit memorial continued to grow at the firehouse at 48th Street and Eighth Avenue. The station - dubbed the “Pride of Midtown” - is missing 15 members whose photos hang ominously above the makeshift shrine.
     
YouTube
FDNY Pride of Midtown
Louie Mazzante
Published on Aug 25, 2006
December 2005
 
Twitter
Tina Kavanagh
@TKav
Shout out to FDNY Batt.9 engine 54, 4 Truck..Pride of Midtown.. 15 FireFIGHTERS lost their lives that day.. http://yfrog.com/bdnfkij
11:15 AM - 11 Sep 2010
     
5 May 2011, NPR (Washington, DC), “Obama Goes To Ground Zero” on All Things Considered:
ARI SHAPIRO: That’s right. The only public event on the schedule was the wreath-laying ceremony at ground zero, but the day began with a trip to both a firehouse and a police station.
 
The firehouse was near Times Square. It’s known as the Pride of Midtown, and this is a station that lost 15 men during 9/11, more than any other firehouse in the city.
   
YouTube
Inside FDNY Engine 54 Ladder 4 & Battalion 9 “The Pride Of Midtown”
FlipSwitch Games
Published on Feb 28, 2013
Quick shot of Engine 54 Responding & a tour of by far one of the nicest firehouses in the city. They allowed me to stay with them a couple of days to do research on the Manhattan Mod V3 which you can see is well near its way on being completed. Took this video for research and didnt have any plans of putting it up, but just thought I’d share with you what It looks like inside this firehouse. Really the coolest group of guys here once you get to know em. Treated me like family.
 
YouTube
FDNY “Pride Of Midtown” Compilation: Engine 54, Ladder 4, & Battalion 9 Responding & On Scene
Acepilot2k7
Published on May 16, 2014
Watch in “HD”
New York City Fire Department - FDNY Engine 54, FDNY Ladder 4 and FDNY Battalion Chief 9, The Pride of Midtown Compilation. Here you will see these units inside of their fire station on 8th ave, responding around Midtown Manhattan, on scene of various calls through out New York City, and then returning back to their fire house.
 
Twitter
Jason Wheatley 🔥
@hoosierfirebuff
Thank you to @JCiv_the_truth for these @FDNY patches he sent. His uncle, Michael F. Lynch, was one of the #343 who perished at the WTC on 9/11. I am absolutely humbled and honored to have a patch from hero FF Lynch’s firehouse, “The Pride of Midtown.”
1:48 PM - 26 Apr 2018
 
Twitter
Witty
@WittyWhithorn25
Today I’m proudly wearing an FDNY shirt in remembrance of Engine 54, Truck 4, Battalion 9, aka “Pride Of Midtown.” This station lost its entire crew 17 years ago today. #NeverForget
4:09 PM - 11 Sep 2018