A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from May 21, 2019
“Red, white and brew”

“Red, white and brew”—“red, white and blue” are the colors of the American flag—is a saying that has been printed on many images. “Look not upon the hootch when it is red—white—and brew” was printed in many newspapers on April 9, 1922 (during Prohibition in the United States).
   
“Red, white and barbecue” and “Red, white and booze” are similar terms based on America’s colors.
           
   
9 April 1922, The Sun (Baltimore, MD), “Tony Sarg’s Almanac” by Tony Sarg, pt. 4, pg. 2, col. 1:
“Look not upon the hootch when it is red—white—and brew.”
 
25 September 1926, The Billboard, “Furman and Evans,” pg. 20, col. 3:
The selection has words relating to the liquor question and he courts the laughs—they were weak when reviewed—by emphasizing and repeating the travesty on the national colors, “Red, White and Brew.”
 
19 January 1929, The Wall Street Journal (New York, NY), “By the Way,” pg. 1, col. 2:
True “red, white and blue” is between “red, white and ‘blue law’” and “red, white and ‘brew.’”
 
20 March 1933, Philadelphia (PA) Inquirer, “The Once Over” by H. I. Phillips, pg. 14, col. 2:
Hooray for the Red, White and Brew!
 
Google Books
Time magazine
Volume 110, Issues 1
1977
Pg. 36:
There may be a paucity of manufacturers, but there is no dearth of consumers who offer three cheers for the red, white and brew.   
     
OCLC WorldCat record
Red, white, and brew : an American beer odyssey
Author: Brian Yaeger
Publisher: New York, N.Y. : St. Martin’s Griffin, 2008.
Edition/Format:   Print book : English : 1st ed
Summary:
Red, White, and Brew is the ultimate beer run across the United States, during which Brian Yaeger visits fourteen breweries of various sizes and talks to founders, owners, brewmasters, consumers, and anyone else he meets on his odyssey and who enjoys the making, tasting, and appreciating of brews. Red, White, and Brew pursues the roots of brewers who brought their craft with them from their homeland and investigates how the tradition is faring today and where it may head in the future. Covering everything from fifth-generation family-run brewing companies to first-wave microbreweries, this book is a travelogue, guide, and genealogical study of beer families and homebrewers from Portland, Maine, to Portland, Oregon. It is filled with eclectic characters and shrewd businesspeople who populate an industry as old as the New World, and who produce liquid philanthropy, one keg at a time
 
Elite Daily
52 Fourth Of July Puns For Instagram Captions, No Matter What You Have Planned
BY RACHEL CHAPMAN
JUNE 21 2018
(...)
14. “Red, white, and brew.” — Unknown
   
(Trademark)
Word Mark RED WHITE & BREW
Goods and Services IC 043. US 100 101. G & S: Restaurant services featuring a wine bar. FIRST USE: 20010630. FIRST USE IN COMMERCE: 20010630
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 78538502
Filing Date December 27, 2004
Current Basis 1A
Original Filing Basis 1A
Published for Opposition September 20, 2005
Registration Number 3029085
Registration Date December 13, 2005
Owner (REGISTRANT) Red, White & Brew Bistros, Inc. CORPORATION ARIZONA 6740 E. McDowell Rd. Ste 102 Mesa ARIZONA 85215
Attorney of Record Scott F. Gibson
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20160224.
Renewal 1ST RENEWAL 20160224
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Posted by Barry Popik
New York CityFood/Drink • Tuesday, May 21, 2019 • Permalink


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