“Skydiving—Good to the last drop”

A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Above, Big Apple Corner at 54th Street and Broadway in Manhattan. Google Maps. Stolen and missing, 2021-2024.

Above, John J. Fitz Gerald, from the Aug. 15, 1931, Binghamton (NY) Press, pg. 14.

Listen to Robert Emmerich introduce "The Big Apple," a hit song from 1937. Music written by Bob and performed by Tommy Dorsey's Clambake Seven with Bob on piano. Lyrics written by Buddy Bernier and sung by Edythe Wright. Audio provided by Dorothy Emmerich.

Also listen to a 1937 "The Big Apple" song by Ozzie Nelson and his Orchestra. See a 1929 photo of John J. Fitz Gerald and a 1931 photo of John J. Fitz Gerald.

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Entry from February 10, 2013

“Skydiving—Good to the last drop”

“Good to the last drop” is a trademarked slogan of Maxwell House Coffee, “Skydiving/Skydivers—Good to the last drop” is a jocular saying that has been printed on many gift items, such as posters, T-shirts and bumper stickers.

“Good to the last drop” was printed in a newspaper skydiving story in 1980; bumper stickers with the saying have been printed since at least 1994.

14 May 1980, Mobile (AL)

, pg. 2-B, col. 1 photo caption:
“GOOD TO THE LAST DROP”—Zan Taylor is kept company by Capt. PLF (Parachute Landing Fall) next to an IV unit in her Providence Hospital room after a near meeting with tragedy on Sunday when her main parachute failed to open and her reserve ‘chute barely cushioned her fall into treetops at Roy E. Ray Airport in south Mobile County.

Google News Archive
22 May 1981, Daily News (Bowling Green, KY), “Barbs,” pg. 8A, col. 6:
Somehow, the coffee that’s good to the last drop doesn’t appeal to any of our skydiving acquaintances.

25 October 1987, Dallas (TX) Morning News, “Some Hither, Others Yon” by Blackie Sherrod:
And then there was the skydiving coffee fancier who was good to the last drop.

7 November 1990, Los Angeles (CA) Times, “Taking a Dive Skydivers Are Jumping for Joy at an Rate at Perris Valley” by Rich Roberts, Sports, pg. C6:
“Skydivers are good to the last drop.”—Skydiver dark humor.

Google News Archive
9 August 1994, Beaver County Times (PA), pg. 7, col. 1:
Skydivers let others know
it’s “good to the last drop”
By Kelly Shaw
CHIPPEWA TWP.—There’s a bumper sticker that sits on the back pf Paul Katich’s car.

It reads “Good to the last drop.”

Google Books
The Mammoth Book of Humor
By Geoff Tibballs
New York, NY: Carroll & Graf
2000
Pg. 333:
Skydiving - good till the last drop.

Google Books
Collapsed:
A Survivor’s Climb from the Wreckage of the I-35W Bridge
By Garrett Ebling
Minneapolis, MN: Two Harbors Press
2012, ©2011
Pg. 246:
As we entered, a blond woman in her forties wearing a gray “Skydive Minnesota!” T-shirt welcomed us. The sales counter was covered in decals and a bumper sticker that stated, “Skydivers. Good to the last drop.”

Google Books
Road Warriors
By John Tarolli
Bloomington, IN: AuthorHouse
2012
Pg. 88:
As the old adage dictates, “Skydivers are good to the last drop!”

Posted by Barry Popik
New York City • Sports/Games • Sunday, February 10, 2013 • Permalink

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