A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from September 19, 2010
“So this is Flushing”

The Halleran family ("The real estate man") has a longstanding Queens real estate business. One popular slogan was: “So this is Flushing.”

A publication titled So this is Flushing existed from 1938-1941.

Wikipedia: Flushing, Queens
Flushing, founded in 1645, is a neighborhood in the north central part of the City of New York borough of Queens, ten miles (16 km) east of Manhattan.

Flushing was one of the first Dutch settlements on Long Island. Today, it is one of the largest and most diverse neighborhoods in New York City. Flushing’s diversity is reflected by the numerous ethnic groups that reside there, including people of Asian, Hispanic, Middle Eastern, European and African American ancestry. It is part of the Fifth Congressional District, which encompasses the entire northeastern shore of Queens County, and extends into neighboring Nassau County. Flushing is served by five railroad stations on the Long Island Rail Road Port Washington Branch, and the New York City Subway Number 7 subway line has its terminus at Main Street. The intersection of Main Street and Roosevelt Avenue is the third busiest intersection in New York City behind only Times Square and Herald Square.

Flushing is part of Queens Community Board 7 and is bounded by Flushing Meadows-Corona Park to the West, Francis Lewis Boulevard to the East, Union Turnpike to the South and Willets Point Boulevard to the North.

Queens Library catalog
So this is Flushing
Authors Haynes Trébor
Material type Journals and Magazines
Language English
Publisher [s.n.][s.n.]
Year 1938
Annotation Published at irregular intervals
Sketches by Lillian Tyler Pelham
Volumes for 1938-41 Haynes Trebor

OCLC WorldCat record
So this is Flushing ... June-Oct. 1941.
Author: Haynes Trébor
Publisher: Flushing, N.Y. : [s.n.], 1941.
Edition/Format: Book : English

29 April 1963, New York (NY) Times, pg. 30:
Laurence B. Halleran, 75,
Queens Real-Estate Man

Laurence B. Halleran, a Queens real-estate man, died yesterday at his home, 141-61 33d Avenue, Flushing. His age was 75.

Mr. Halleran joined his father’s real-estate firm after graduation from St. Francis Xavier College.

Queens Crap
Thursday, January 17, 2008
Rodman Street, Flushing, 1940
Anonymous said…
Mr. Halleran (prominent flushing realtor of his day) would have proudly proclaimed with his famous slogan,

“So this is Flushing”! (wow)

Today he would have amended it to,

“So THIS is Flushing “? (ugh).
Saturday, January 19, 2008

Queens (NY) Gazette (May 5, 2010)
Real Estate Sign Points To Gateway To Past
By Jason D. Antos
Approach any old timer raised in Flushing, inquire, “So, this is Flushing?” and the reply will be the familiar, “Ask Mr. Halleran, the Real Estate Man!”

For more than 120 years, the popular slogan belonged to the Halleran Real Estate Agency of Flushing. The agency, which had its main office at 137-44 Northern Blvd. between the Flushing Armory and the Friends Meeting House and a second location on 162nd Street and Northern Boulevard near the Broadway station of the Long Island Rail Road, was responsible for a major part of the development of Flushing and Greater New York City from the post-Civil War era through the time of the 1939-40 New York World’s Fair. 

Posted by Barry Popik
New York CityNames/Phrases • (0) Comments • Sunday, September 19, 2010 • Permalink