“Oar-Deal” (a pun on “ordeal”) is a registered trademark since 1954 for an oar protector. A joke was cited on Twitter on September 28, 2012:
 
“There was a big paddle sale at the boat store. It was quite an oar deal.”
 
The joke—credited on one site to Mike Bull—quickly went viral.
 
   
Twitter
GrilliantIdeasRadio
‏@Grilliantideas
@noexcusesbbq yeah I know the feeling..seems like I have been paddling in a circle on my lake lately…quite an Oar-deal..hahahaha
1:43 AM - 31 Aug 2010
 
Twitter
sandy
‏@tnacgal
Hahahahahaha!!!! @brooksbayne: when you’re out to sea and your boat’s motor dies, your situation becomes an oar deal.
11:10 PM - 27 Mar 2011
 
Twitter
Mickey Bruce
‏@mickeybruce25
finished my end-of-season-fishing-boat-accesories shopping…
what an oar deal !!
8:29 AM - 27 Oct 2011
   
Pun of the Day
Great One Liners of the Month
Current Positions for September 2012
(...)
2. There was a big paddle sale at the boat store. It was quite an oar deal.
Ron - Eldora, IA
 
Twitter
Terry Dexter
‏@GolfFanboy
There was a big paddle sale at the boat store. It was quite an oar deal.[Click to Vote!]
- lol
2:16 AM - 28 Sep 2012
 
Google Groups: Jokes For The Kids
Jest For Kids 10-01-12
chocdr
10/1/12
(...)
There was a big paddle sale at the boat store. It was quite an oar deal. (Mike Bull)
 
Twitter
Ellen DeGeneres
‏@TheEllenShow
Did you hear about the paddle sale at the boat store? It was quite an oar deal. #ClassicJokeTuesday
12:23 PM - 30 Jul 2013
 
Twitter
LaffGaff
‏@LaffGaff
There was a big paddle sale at the boat store today.
It was quite an oar deal.
#funny #jokes #funnyjokes
4:12 PM - 6 Aug 2015
 
(Trademark)
Word Mark OAR-DEAL
Goods and Services IC 012. US 019. G & S: OAR PROTECTOR AND OR LOCK STOP. FIRST USE: 19540512. FIRST USE IN COMMERCE: 19540524
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73052758
Filing Date May 19, 1975
Current Basis 1A
Original Filing Basis 1A
Registration Number 1032937
Registration Date February 10, 1976
Owner (REGISTRANT) OAR DEAL, INC. CORPORATION WASHINGTON 2501 Meridian Street BELLINGHAM WASHINGTON 98225
Attorney of Record RICHARD O. WHITE
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20150820.
Renewal 3RD RENEWAL 20150820
Live/Dead Indicator LIVE