Entry from January 22, 2005
“The Citi Never Sleeps” (Citibank)
"The Citi never sleeps" is a famous Citibank slogan, borrowing on the New York City nickname, "The City That Never Sleeps." Citibank trademarked its slogan in 1978.
1 June 1978, New York (NY) Times, pg. A22 ad:
The City Bank of New York first opened its doors at 52 Wall Street on June 16, 1812.
(...)
And if you happen to be around the neighborhood of 53rd Street and Lexington Avenue, you can see how we feel about this town and its future. Our new 59-story Citicorp Center has already become one of the city's landmarks.
A skyscraper in New York's future. A multi-million dollar investment in New York.
We've grown up right along with New York. And together we'll continue to grow. That's why "the Citi never sleeps".
CITIBANK
8 June 1978, New York (NY) Times, pg. D1:
A Citibank machine to the rescue. Slogan: "The Citi Never Sleeps."
2 December 1979, New York (NY) Times, "On Language" by William Safire, pg. SM4:
Citibank - the name evokes Ian Fleming's car, "Chitty-Chitty-Bang-Bang" - is to be commanded, however, for its new slogan, "The Citi Never Sleeps." This is derived from "The Eye That Never Sleeps," the slogan of the Pinkerton's detective agency, which appeared under a picture of an open eye and was the origin of the phrase "private eye."
3 January 1998, New York (NY) Times, pg. D16:
Bob Wilvers, 65, Ad Executive
Put "Plop, Plop" With "Fizz, Fizz"
(...)
That team was also responsible for other campaigns including the Citibank series, "The Citi never sleeps" and the "There's a Ford in America's future" effort for the Ford Motor Company. In 1993, Mr. Wilvers was inducted into the Advertising Hall of Fame.
(Trademark)
Word Mark THE CITI NEVER SLEEPS
Goods and Services IC 036. US 102. G & S: FINANCIAL SERVICES-NAMELY, ELECTRONIC BANKING SERVICES. FIRST USE: 19780203. FIRST USE IN COMMERCE: 19780203
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 73159121
Filing Date February 17, 1978
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 1104470
Registration Date October 17, 1978
Owner (REGISTRANT) CITIBANK, N.A. NATIONAL BANKING ASSOCIATION UNITED STATES 399 PARK AVE. NEW YORK NEW YORK 10043
(LAST LISTED OWNER) CITIGROUP INC. CORPORATION DELAWARE 399 PARK AVENUE NEW YORK NEW YORK 10043
Assignment Recorded ASSIGNMENT RECORDED
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Renewal 1ST RENEWAL 19981105
Live/Dead Indicator LIVE
1 June 1978, New York (NY) Times, pg. A22 ad:
The City Bank of New York first opened its doors at 52 Wall Street on June 16, 1812.
(...)
And if you happen to be around the neighborhood of 53rd Street and Lexington Avenue, you can see how we feel about this town and its future. Our new 59-story Citicorp Center has already become one of the city's landmarks.
A skyscraper in New York's future. A multi-million dollar investment in New York.
We've grown up right along with New York. And together we'll continue to grow. That's why "the Citi never sleeps".
CITIBANK
8 June 1978, New York (NY) Times, pg. D1:
A Citibank machine to the rescue. Slogan: "The Citi Never Sleeps."
2 December 1979, New York (NY) Times, "On Language" by William Safire, pg. SM4:
Citibank - the name evokes Ian Fleming's car, "Chitty-Chitty-Bang-Bang" - is to be commanded, however, for its new slogan, "The Citi Never Sleeps." This is derived from "The Eye That Never Sleeps," the slogan of the Pinkerton's detective agency, which appeared under a picture of an open eye and was the origin of the phrase "private eye."
3 January 1998, New York (NY) Times, pg. D16:
Bob Wilvers, 65, Ad Executive
Put "Plop, Plop" With "Fizz, Fizz"
(...)
That team was also responsible for other campaigns including the Citibank series, "The Citi never sleeps" and the "There's a Ford in America's future" effort for the Ford Motor Company. In 1993, Mr. Wilvers was inducted into the Advertising Hall of Fame.
(Trademark)
Word Mark THE CITI NEVER SLEEPS
Goods and Services IC 036. US 102. G & S: FINANCIAL SERVICES-NAMELY, ELECTRONIC BANKING SERVICES. FIRST USE: 19780203. FIRST USE IN COMMERCE: 19780203
Mark Drawing Code (1) TYPED DRAWING
Design Search Code
Serial Number 73159121
Filing Date February 17, 1978
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 1104470
Registration Date October 17, 1978
Owner (REGISTRANT) CITIBANK, N.A. NATIONAL BANKING ASSOCIATION UNITED STATES 399 PARK AVE. NEW YORK NEW YORK 10043
(LAST LISTED OWNER) CITIGROUP INC. CORPORATION DELAWARE 399 PARK AVENUE NEW YORK NEW YORK 10043
Assignment Recorded ASSIGNMENT RECORDED
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Renewal 1ST RENEWAL 19981105
Live/Dead Indicator LIVE
Posted by Barry Popik
New York City • Banking/Finance/Insurance • Saturday, January 22, 2005 • Permalink
New York City • Banking/Finance/Insurance • Saturday, January 22, 2005 • Permalink
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