A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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“Victory is a thousand times sweeter when you’re the underdog” (5/24)
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Entry from January 21, 2008
Third Coast

The United States has an east coast and a west coast, but it’s sometimes said to have a “third coast.” In the 1960s and 1970s, the “third coast” was the Great Lakes region (Michigan, Illinois, Wisconsin, et al.). Chicago has used the “third coast” term, as has Nashville (to refer to music not from Hollywood or New York).

By the late 1970s, the Texas Gulf Coast was being called “America’s third coast.” Texas itself was soon being called the “third coast,” and several businesses in the capital city of Austin used the “third coast” name. “Third coast” has been used to describe both Austin’s music scene (since the 1980s) and Houston’s hip-hop scene (since the 1990s).


Wikipedia: Third Coast
Third Coast is an American colloquialism sometimes used to refer to the Great Lakes region. Use of the term implies that this region of the United States is distinguishable from both the East and West Coast regions. It gained popularity in the region during the 1960s, when major coastal lake cities and college campuses throughout the area became hotbeds for extreme political and social movements. Although the term is still common in many areas of the Great Lakes, the term is commonly linked to the cities of Chicago, Milwaukee, Detroit and Cleveland (which prefers the term “North Coast").

Places near the Gulf Coast, such as Houston, Texas and Atlanta, Georgia, may also use the term “Third Coast” to refer to the country’s southern coast. Additionally, the city of Nashville is sometimes referred to as the “Third Coast” because of its role as a center for country music.

About.com: Austin
Q. What is the Third Coast?
From Jacci Howard Bear
(...)
A. That part of the United States bordering the Great Lakes, especially Chicago has been referred to as the Third Coast for several decades and is home to the Third Coast International Audio Festival. However, some southern states bordering the Gulf of Mexico (the Gulf States) are also commonly referred to as the Third Coast. And it’s not just coastal cities where the term Third Coast is used. Inland cities, including Atlanta, Georgia and Austin, Texas are part of this third coast. In Texas the third coast centers on Houston but includes Central and East Texas and parts of Louisiana too.

While some might use the term third coast geographically, it’s really more of a statement about culture—everything from food to fashion to politics and most especially music and film. The Third Coast is a departure—culturally and geographically—from the cultural centers of the East and West Coasts.

In Texas and Austin, the Third Coast is associated with music—especially country and hip-hop—activism, and film.

Urban Dictionary
1. third coast
dirty south; hip-hop slang for the southeast
After a decades of east coast/west coast rap domination, third coast artists are becoming the hottest thing in hip-hop
by Nick Victim Apr 20, 2004

2. third coast
The Gulf coast. Originally used to refer to the Texas coast and sometimes Texas in general, it now has expanded to generally mean the entire American region bordering the Gulf of Mexico.
While the term has been used for several decades in business names and catch phrases, the recent attention that Southern Hip Hop music has garnered has brought it into the limelight.
“The South is hip-hop’s Third Coast, the final element making up the genre’s worldwide holy trinity.”
by JayJay Jackson NYC Apr 22, 2006

3. third coast
Apellation describing the state and cultural region centered on Houston, Texas including Central and East Texas and Southern Louisiana used in several different contexts (film, hip hop and other music, left activism, etc).
This term is claimed by several other regions as well (Chicago, Western Michigan, the Southeast), but it properly refers to Texas.
Richard Linklater and Wes Anderson put the third coast on the indy film map.
Chopped and screwed, third coast style.
by dacoit boston Apr 28, 2006
(...)
6. third coast
Gulf coast, began in the days of rap with the whole east coast (first), west coast (second) rivalry.
I’m third coast born!
by 420island Texas Apr 24, 2006

7. third coast
Gulf coast of Texas and Louisiana. Refers to a genre of music including Austin-based alt-country, folk, and zydego.
The third coast radio program plays artists like Robert Earl Keene, and Buckwheat Zydego.
by NikkLou Washington DC Apr 22, 2006

(OCLC WorldCat record)
Title: The Third coast :
contemporary Michigan poetry /
Author(s): Hilberry, Conrad.
Scott, Herbert,; 1931-
Tipton, James,; 1942-
Publication: Detroit : Wayne State University Press,
Year: 1976

(OCLC WorldCat record)
Title: Third coast archives.
Publication: Milwaukee : House of Words,
Year: 1976-1982
Frequency: Irregular
Description: No. 1 (Feb. 29, 1976)-no. 21 (winter 1982).; 21 v. :; ill. ;; 22 cm.

5 August 1979, Atchison (KS) Sunday Globe, “Combat Oil Spill,” pg. 1A, col. 7:
CORPUS CHRISTI, Texas (AP)—(...) Officials say the impact on the South Texas shoreline—“America’s third coast”—could be catastrophic, endangering a lively tourist trade at beach resorts, killing wildlife and wiping out catches of Gulf of Mexico shrimp.

31 July 1981, Elyria (OH) Chronicle Telegram, tv section, pg. 9, col. 4:
10:30 P.M. - (25) EXCHANGE “The Third Coast” The style of life in Texas and the effects of rapid growth on Houston, the state’s largest city, are explored.

(OCLC WorldCat record)
Title: Third coast :
the magazine of contemporary Austin.
Publication: [Austin, Tex. : Third Coast Media,
Year: 1981-
Frequency: Monthly
Description: Began in 1981.; v. :; ill. ;; 37 cm.

(OCLC WorldCat record)
Title: Down on the third coast
Corp Author(s): Cheezmo (Musical group)
Publication: Austin, TX :; Katz Pajamaz Records,
Year: 1982
Description: 1 sound disc (12 min., 55 sec.) :; analog, 33 1/3 rpm ;; 7 in.
Language: English
Music Type: Popular music
Contents: Down on the third coast (3:18)—The original hardluck kid (3:43)—Dreamin’ and schemin’ (2:57)—Circle (2:57).
SUBJECT(S)
Descriptor: Popular music—Texas—Austin—1981-1990. 

(OCLC WorldCat record)
Title: FilmTexas.
Corp Author(s): Texas Film Commission. 
Publication: [Austin] Texas Film Commission, Office of the Governor.
Year: 1900s-
Description: v.; ill.; 28 cm.
Language: English
Standard No: ISSN: 0731-4922; LCCN: sc 82-7036
Note(s): “News from the Third Coast.”

(OCLC WorldCat record)
Title: Third Coast Jazz.
Corp Author(s): Third Coast Jazz. 
Publication: Austin, Tex. : Austin Dance Umbrella,
Year: 1980s-?
Description: v. :; ill. ;; 28 cm.
Language: English
SUBJECT(S)
Descriptor: Jazz dance—Periodicals. 
Named Corp: Third Coast Jazz—Periodicals. 
Note(s): Title from caption; description based on: v.3, no. 1.

(OCLC WorldCat record)
Title: Third coast review :
a look at art in Texas.
Corp Author(s): Aspen Art Museum (Aspen, Colo.)
Publication: Aspen, Colo. (590 North Mill Street, Aspen 81611) : Aspen Art Museum,
Year: 1987

Google Groups: rec.music.hip-hop
Newsgroups: rec.music.hip-hop
From: (kari orr)
Date: 1995/08/18
Subject: Re: Geto Boys - Gangsta of Love?

finally some texas love. 2 albums released one on def american, with the gangsta boogie as the chorus and the grip it on that otha level released on rap a lot records with gangsta of love with the call me the gangsta of love hook as a bonus track not listed.

kari orr
house of phat beats
in texas the third coast where we rock the most

Google Groups: alt.rap
Newsgroups: alt.rap
From: James Phillips Date: 1996/09/09
Subject: album suggests

Anyone like that southern shit thats been hitting the streets.  Like P.K.O, Master P, Eight ball and MJG, Silk, Tru, UGK and all the underground south shit.  That is some slamming hip hop and the third
coast, the gulf coast is making a definite statement.  Make a reply to give it a props up or down?

(OCLC WorldCat record)
Title: 3rd coast music.
Publication: Round Rock, TX : 3rd Coast Music,
Year: 1997-
Frequency: Monthly
Description: No. 90 (Feb. 1997)-; v. :; ill. ;; 36 cm.
Language: English
Standard No: LCCN: sn 97-36559
SUBJECT(S)
Descriptor: Rock music—Texas—Austin—Periodicals.
Popular music—Texas—Austin—Periodicals. 

(OCLC WorldCat record)
Title: Willie Nelson “Live” on Third Coast/KSVM
Author(s): Nelson, Willie, 1933-
Publication: San Antonio :; Third Coast Music Network,
Year: 1997
Description: 1 sound disc (46 min., 3 sec.) :; digital ;; 4 3/4 in.
Language: English
Music Type: Country music

Google Books
Insiders’ Guide to Texas Coastal Bend
by Scott Williams and Vivienne Heines
Guilford, CT: Globe Pequot
1998
Pg. 16:
Nonetheless, the Texas coast doesn’t get nearly the publicity of the East and West coasts, which may be one of its charms. The Third Coast, as it is known, remains relatively undiscovered.

(OCLC WorldCat record)
Title: Third coast born
Corp Author(s): C-Note (Musical group)
Publication: Houston, TX :; Big Shot Records,
Year: 1999
Description: 1 sound disc :; digital ;; 4 3/4 in.
Language: English
Standard No: Publisher: BRS-50032; Big Shot
Contents: Intro—Geto starz (feat. Big Tymers, Will-Lean, Lil Real)—Diamondz all-n-yo face (feat. Lil Flip, Deep Threat)—How we ride (feat. Mafio, Lil’ O)—Take it slow (feat. Vetra)—Man hold up! (feat Bun B of U.G.K.)—One a day—Block 4 block (feat. Botany Boyz)—Nineteen ninety grind (feat. Mr. 3-2, Big Kool)—Hit tha blvd.—MLK (feat. Billy Cook)—Price on my head (feat. Godfather, G.V.B., Duke)—Mak’n cash forever (feat. Botany B.G.’S., Cresia, E.S.G., Big Moe)—G-strangz (feat. E.S.G., Big Moe)—Cuz’n—Steady fetti (feat. Harm)—Third coast (feat. Fat Pat)—Screwed up click (feat. DJ Screw, Big Hawk, Big Pokey, Al-D, Will-Lean, T-Pop, Act, Enjoli)—Botany St. (feat. Blade King)—Thought of many ways (bonus track (screwed)) (feat. Botany Boyz)—Outro.

Google Books
The Food of Texas:
Authentic Recipes from the Lone Star State
by Caroline Stuart
Boston, MA: Tuttle Publishing
2000
Inside flap:
Cuisine from the “third coast,” as Texas has come to be known, is positively on fire with flavor and imagination.

(OCLC WorldCat record)
Title: The third coast :
mapping the Gulf of Mexico and the Caribbean Sea ; gallery guide /
Author(s): Goodwin, Katherine R. 
Corp Author(s): University of Texas at Arlington.; Libraries.; Special Collections. 
Publication: [Arlington, Tex.] : Special Collections, the University of Texas at Arlington Libraries,
Year: 2002

(OCLC WorldCat record)
Title: Third coast reporter :
the voice of the Texas film, video and entertainment industry.
Publication: Dallas, Tex. : Third Coast Reporter,
Year: 2002-?
Frequency: Monthly
Description: Vol. 1, issue 1 (Sept. 2002)-; v. :; ill. ;; 34 cm.

(OCLC WorldCat record)
Title: Mythic Galveston :
reinventing America’s third coast /
Author(s): Hardwick, Susan Wiley. 
Publication: Baltimore, Md. :; Johns Hopkins University Press,
Year: 2002

Google Books
The Rough Guide to the USA
by Samantha Cook, Greg Ward, and Tim Perry
Rough Guides
2004
Pg. 753:
Southern Texas and the Gulf Coast
The coastline of south Texas, which state residents half-jokingly refer to as the “Third Coast,” curves from Port Arthur on the Louisiana border (a shipping and petrochemical town and the birthplace of Janis Joplin) on the much-touristed Gulf Coast, down past the urban monster of Houston, to the Rio Grande, the border with Mexico.

Houston (TX) Chronicle—Steve Jetton blog
June 24, 2005
H-Town’s sound no rap for some readers
(...)
Several Chronicle readers found the story about Houston hip-hop artist Mike Jones unworthy of placement on Page One of the Sunday, June 19, edition.

For this old-school jazz, blues and soul music aficionado, the story gave me insight into an indigenuous hip-hop sound that is popular here and nationally—so much so that Houston, with emerging hip-hop stars such as Jones, Paul Wall and Slim Thug, is being touted as the Third Coast of Rap.

(OCLC WorldCat record)
Title: Third coast :
OutKast, Timbaland, and how hip-hop became a southern thing /
Author(s): Sarig, Roni. 
Publication: Cambridge, MA :; Da Capo Press,
Edition: 1st Da Capo Press ed.
Year: 2007
Description: xx, 364 p., [16] p. of plates : ill. ; 24 cm.
Language: English
Standard No: ISBN: 9780306814303 (pbk. : alk. paper); 0306814307 (pbk. : alk. paper); National Library: 013557235; LCCN: 2007-5231
Contents: Regionalism and early cross-currents: The rise and fall of Miami bass—Houston and the gangsta goths—Memphis-pimped out or bucked up—New Orleans’ soldiers in the murder capital—Synthesis and the new south sensibility: Atlanta-fusion and family—Virginia-transmissions from the edge—Atlanta as the new Motown—Hip-hop’s ruralization—What goes around: Bounce music-from buck jump to bling bling—Crunk gets crunk—Houston reprise-the turn of the screw—Epilogue.

(OCLC WorldCat record)
Title: Terra incognita :
photographs of America’s third coast /
Author(s): Sexton, Richard. 
Publication: San Francisco : Chronicle Books,
Year: 2007
Description: 1 v. (unpaged) : chiefly ill. ; 31 cm.
Language: English
Standard No: ISBN: 9780811858540; 0811858545; National Library: 013767454 LCCN: 2007-20315
SUBJECT(S)
Descriptor: Natural history—Gulf Coast (U.S.)—Pictorial works.
Landscape—Gulf Coast (U.S.)—Pictorial works. 
Geographic: Gulf Coast (U.S.)—Pictorial works. 

Houston (TX) Press
Houston Hip-Hop
Mike Watts and his stable of northside rappers take a southside legend’s style to the masses
By Roni Sarig
Published: March 22, 2007
(...)
Wall manages to catalog the entire scene in two verses, broken up by a wonderful chorus that collages classic Houston quotes (including Fat Pat’s line, “Third Coast born, that means we’re Texas raised"):...

(OCLC WorldCat record)
Title: The third coast :
sailors, strippers, fishermen, folksingers, long-haired Ojibway painters, and God-save-the-Queen monarchists of the Great Lakes /
Author(s): McClelland, Ted. 
Publication: Chicago, Ill. : Chicago Review Press,
Edition: 1st ed.
Projected Date: 0802
Year: 2008
Description: p. cm.
Language: English
Standard No: ISBN: 9781556527210; 1556527217 LCCN: 2007-27101
Access: Materials specified: Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0733/2007027101-b.html
Materials specified: Publisher description http://www.loc.gov/catdir/enhancements/fy0733/2007027101-d.html
SUBJECT(S)
Named Person: McClelland, Ted—Travel—Great Lakes Region (North America)
Geographic: Great Lakes Region (North America)—Description and travel.
Great Lakes Region (North America)—Social life and customs.
Great Lakes Region (North America)—Biography—Anecdotes.
Great Lakes Region (North America)—History, Local.
Lake States—History, Local.
Ontario—History, Local. 

(OCLC WorldCat record)
Title: New South Grilling
Fresh and Exciting Recipes from the Third Coast.
Author(s): St. John, Robert
Publication: Hyperion Books
Year: 2008

(Trademark)
Word Mark THIRD COAST
Goods and Services (ABANDONED) IC 041. US 107. G & S: VIDEOTAPE/FILM/AUDIO/GRAPHIC ART PRODUCTION AND POST-PRODUCITON; RENTA L OF ON-LOCATION AND IN-HOUSE PRODUCTION EQUIPMENT, PERSONNEL, AND FAC ILITIES. FIRST USE: 19800101. FIRST USE IN COMMERCE: 19800201
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Serial Number 73321530
Filing Date 0000
Current Filing Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) MASON, BEN Y. INDIVIDUAL 501 N. INTERREGIONAL AUSTIN TEXAS 78702
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date October 9, 1982

(Trademark)
Word Mark THIRD COAST RESTAURANT & BAR
Goods and Services (CANCELLED) IC 042. US 100. G & S: RESTAURANT AND BAR SERVICES. FIRST USE: 19840414. FIRST USE IN COMMERCE: 19840414
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 73529779
Filing Date April 1, 1985
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition October 22, 1985
Registration Number 1378588
Registration Date January 14, 1986
Owner (REGISTRANT) THIRD COAST RESTAURANT & BAR CORPORATION TEXAS P.O. BOX 1574 HUNTSVILLE TEXAS 77340
Attorney of Record GERALD G. CRUTSINGER
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “RESTAURANT & BAR” APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Cancellation Date November 4, 1992

(Trademark)
Word Mark THIRD COAST
Goods and Services IC 018. US 001 002 003 022 041. G & S: Beach bags. FIRST USE: 19980300. FIRST USE IN COMMERCE: 19980300
IC 025. US 022 039. G & S: Shorts, shirts, namely T-shirts and tank tops, swimwear and beach cover-ups. FIRST USE: 19970300. FIRST USE IN COMMERCE: 19970300
Mark Drawing Code (1) TYPED DRAWING
Serial Number 75835769
Filing Date October 29, 1999
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition March 30, 2004
Registration Number 2855449
Registration Date June 22, 2004
Owner (REGISTRANT) ACADEMY, LTD. ACADEMY MANAGING CO. L.L.C., A Texas Limited Liability Company LIMITED PARTNERSHIP TEXAS 1800 NORTH MASON ROAD KATY TEXAS 77449
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record William G. Barber, Stephen P. Meleen, Susan J. Hightower, Louis T. Pirkey
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

(Trademark)
Word Mark THIRD COAST COFFEE
Goods and Services IC 040. US 100 103 106. G & S: COFFEE ROASTING AND PROCESSING. FIRST USE: 19940506. FIRST USE IN COMMERCE: 19940506
Mark Drawing Code (1) TYPED DRAWING
Serial Number 76382654
Filing Date March 18, 2002
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition October 22, 2002
Registration Number 2674799
Registration Date January 14, 2003
Owner (REGISTRANT) Jones Coffee, Inc. CORPORATION TEXAS 4402 South Congress Avenue #108 Austin TEXAS 78745
Attorney of Record Albert A. Carrion, Jr.
Prior Registrations 1915655
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “coffee” APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

(Trademark)
Word Mark THIRD COAST MEDIA
Goods and Services IC 042. US 100 101. G & S: rendering computer consultation services, namely providing consulting and advisory services for Internet-related systems solutions; web site development, hosting and maintenance for others; the development and implementation of web-based applications and providing web-based data integration services. FIRST USE: 19990401. FIRST USE IN COMMERCE: 19990401
Mark Drawing Code (1) TYPED DRAWING
Serial Number 76079277
Filing Date June 27, 2000
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition February 26, 2002
Registration Number 2570879
Registration Date May 21, 2002
Owner (REGISTRANT) Third Coast Media, LLC CORPORATION TEXAS 3400 Waterview Parkway, Suite 103 Richardson TEXAS 75080
(LAST LISTED OWNER) REYNOLDS AND REYNOLDS HOLDINGS, INC. CORPORATION DELAWARE ONE REYNOLDS WAY KETTERING OHIO 45430
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Steve H. Clemons
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “MEDIA” APART FROM THE MARK AS SHOWN
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
Texas (Lone Star State Dictionary) • (0) Comments • Monday, January 21, 2008 • Permalink