A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from May 16, 2017
“Thirst come, thirst served” (bar saying)

"Thirst come, thirst served” is a drinking pun on “first come, first served” that has been printed on several images. “Thirst Come, Thirst Served” was printed in the Brooklyn (NY) Daily Eagle in 1924 and became an advertising slogan for Coca-Cola in 1932 and Falstaff Beer in 1967. The saying has been popular in bars.


5 December 1924, Brooklyn (NY) Daily Eagle, “Sunday Magazine Puzzle Winners,” pg. 16, col. 2:
Miss Eleanor Shipsey, 82 Weirfield st. Brooklyn. Caption: “Thirst Come, Thirst Served.”

Google Books
February 1933, Boys’ Life pg, 52 ad:
Thirst come, Thirst served
(Coca-Cola ad.—ed.)

Google Books
The Cola Wars
By J. C. Louis and Harvey Z. Yazijian
New York, NY: Everest House
1980
Pg. 44:
In an era of uncertainty, Coke was an old reliable standby: “Thirst come — thirst served” (1932), “Bounce back to normal” (1933), “Feel fit for what’s ahead” (1934).

Time magazine
Thirst Come, Thirst Served
By Mike Meyer Monday, Sept. 15, 2003
How do you get to our factory?” the voice on the line repeated my question with a laugh. “Just show the cabby a bottle of YANJING and say, ‘Take me.’”

New York (NY) Post
THIRST COME, THIRST SERVED
By Post Staff Report February 20, 2008 | 5:51am
WITH their unassuming entrances and out-of-the-way locations, the city’s latest cocktail lounges are all about maintaining an air of secrecy. Pass it on . . .

Twitter
Shayne Tilley‏
@ShayneT
“thirst come, thirst served”. Cool slogan for a coffee house.
5:24 PM - 19 Nov 2009

Brookston Beer Bulletin
Beer In Ads #1570: Thirst Come. Thirst Served.
MAY 29, 2015 BY JAY BROOKS
Friday’s ad is for Falstaff, from 1967. This is such a simple ad, but I actually really like it. Just a full glass and then an empty one; I came, I thirsted.

Twitter
#TeaClub™‏
@_TeaClub_
Replying to @zeetha
American Hard Cider. Thirst come. Thirst served.
1:03 PM - 25 Feb 2017

(Trademark)
Word Mark THIRST COME...THIRST SERVED
Goods and Services (CANCELLED) IC 011. US 031 034. G & S: Non-Coin Operated Hot and Cold Beverage Dispensers and Hot Food Dispensers. FIRST USE: 19720411. FIRST USE IN COMMERCE: 19720411
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73265313
Filing Date June 9, 1980
Current Basis 1A
Original Filing Basis 1A
Published for Opposition June 30, 1981
Registration Number 1170079
Registration Date September 22, 1981
Owner (REGISTRANT) Jet Spray Corp. CORPORATION MASSACHUSETTS 195 Bear Hill Rd. Waltham MASSACHUSETTS 02154
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Wolf, Greenfield & Sacks
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator DEAD
Cancellation Date July 20, 2002

Posted by Barry Popik
New York CityRestaurants/Bars/Coffeehouses/Food Stores • Tuesday, May 16, 2017 • Permalink