A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from December 06, 2017
True York City (true + New York City)

"True York City” (true + New York City) is a name from the marketing campaign of NYC & Company that began in November 2017. The logo “Famous Original New York City” features an apple (representing “Big Apple") in the letter “R,” along with other New York City symbols.

The “True New York City” campaign was, according to an Associated Press story of November 20, 2017, “designed to promote iconic attractions as well as unique experiences, neighborhoods and local businesses.”


Wikipedia: NYC & Company
NYC & Company is New York City’s official marketing, tourism and partnership organization. The not-for-profit quasi-agency’s mission is to maximize opportunities for travel and tourism in New York City, build economic prosperity and spread the dynamic image of New York City around the world. It has launched interactive initiatives including nycgo.com and the Official NYC Information Center at 810 Seventh Avenue.

Twitter
SKY ROOM®‏
@skyroomnyc
Why not come up and see what A True York City rooftop looks like. 💪🏼 #NYC #TRUEYORKCITY
5:35 AM - 20 Nov 2017 from Queens, NY

US News & World Report
NYC Launches New Tourism Campaign: True York City
The tourism agency NYC & Company on Monday launched a new campaign called “True York City” to promote the city’s iconic attractions as well as unique experiences, neighborhoods and local businesses.

Nov. 20, 2017, at 10:34 a.m.
By BETH J. HARPAZ, AP Travel Editor
NEW YORK (AP) — The tourism agency NYC & Company on Monday launched a new campaign called “True York City” designed to promote iconic attractions as well as unique experiences, neighborhoods and local businesses.

The $15 million marketing campaign in the U.S. and 16 other countries will use the phrase “Famous Original New York City” on billboards, ads, Instagram and other social media. A website at nycgo.com/famousoriginal launched Monday with video, photos and stories.

“We’re encouraging travelers to New York City to go beyond the selfie, to go beyond their top bucket list, and explore and engage more deeply with the destination,” said NYC & Company CEO Fred Dixon in an interview.
(...)
The campaign invites locals and visitors to share why they love the city using the hashtag #TrueYorkCity. Ads running in New York City will use the #TrueYorkCity slogan, too.

MediaPost
NYC’s Big International ‘True York City’ Campaign
by Larissa Faw , November 21, 2017
New York City’s tourism marketing organization NYC & Company is launching a big new campaign—“True York City”--with media and partnerships running across 17 countries through spring 2018.

The value of the campaign is estimated at $15.6 million, per the organization.

The “True York City” creative showcases both well-known and lesser known areas of the five boroughs and invites New York residents to submit their own images.

Artwork depicts the phrase “Famous Original New York City” with typography using a sampling of NYC visuals from past and present as an art form. Graphics include an apple (“The Big Apple”), five noise lines to represent the boroughs and a heart, in homage to the “I Love NY” logo, which debuted 40 years ago.

Twitter
NYC & Company‏
@nycgo_press
As an activation of the new, “True York City” global tourism campaign, photographer Eric Hsu found inspiration in Flushing, Brighton Beach and Coney Island—factoring in light, shadows, reflections,and human activity. View Slideshow here: http://bit.ly/2mTd9PZ #TrueYorkCity
12:00 PM - 26 Nov 2017

(Trademark)
Word Mark TRUE YORK CITY
Goods and Services (ABANDONED) IC 025. US 022 039. G & S: Bandanas, Baseball Caps, Beanies, Belts Clothing, Caps Clothing, Coats, Denim Jackets, Footwear, Hats, Head bands, Headwear, Hoods Clothing, Jackets, Jeans, Jerseys, Jogging Suits, Leather Coats, Leather Jackets, Pants, Pullovers, Shirts, Shorts, Socks, Sun visors, Sweat bands, Sweat pants, Sweat shirts, Sweat shorts, Sweaters, Sweat socks, Tank tops, Turtleneck sweaters, T-shirts, Visors, V-neck sweaters, Warm up suits, Wrist bands
Mark Drawing Code (1) TYPED DRAWING
Serial Number 78262573
Filing Date June 15, 2003
Current Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Gibbs, John Joseph INDIVIDUAL UNITED STATES #122 10905 Ohio Ave. Los Angeles CALIFORNIA 90024
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date May 26, 2004

Posted by Barry Popik
New York CityNicknames/Slogans • Wednesday, December 06, 2017 • Permalink