“Twiplomacy” (Twitter + diplomacy) is diplomacy using Twitter, an online social networking service. “I hereby invent ‘Twiplomacy’ =Twitter as public diplomacy tool” was cited on Twitter on January 10, 2009.
 
The public relations firm of Burson-Marsteller has conducted annual “Twiplomacy studies” (since 2012) to evaluate the use of Twitter by world leaders.
 
   
Wikipedia: Twitter
Twitter is an online social networking and microblogging service that enables users to send and read short 140-character text messages, called “tweets”. Registered users can read and post tweets, but unregistered users can only read them. Users access Twitter through the website interface, SMS, or mobile device app. Twitter Inc. is based in San Francisco and has offices in New York City, Boston, Austin and Detroit.
 
Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass and by July 2006, the site was launched.
 
Twitter
Joel Whitaker
‏@joelwhitaker
I hereby invent “Twiplomacy” =Twitter as public diplomacy tool. Google backup: http://tiny.cc/twip
5:18 PM - 10 Jan 2009
 
Twitter
Irina Patterson
‏@mylifeandart
By Irina. My Blog: : @edyson #rustechdel brought in real p-t-p #twiplomacy I’m Russian in US, I followed, connecte… http://bit.ly/9gMbIr
1:14 AM - 24 Feb 2010
   
Twiplomacy Study 2012
Executive Summary – Introduction
Twitter has become a new way to communicate with world leaders and a way for these leaders to communicate with each other. On the one hand it allows heads of state and government to broadcast their daily activities and government news to an ever-growing audience, on the other, it allows citizens direct access to their leaders.
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About the Study
“Twiplomacy” is a study of the use of Twitter by world leaders, conducted by leading global public relations and communications firm Burson-Marsteller.
 
Burson-Marsteller identified Twitter accounts of 264 heads of state and government and their institutions in 125 countries world-wide. The study analyses their Twitter profiles, their tweet history and their connections with each other.
 
Twitter
John Heilprin
‏@JohnHeilprin
New Burson-Marsteller #Twiplomacy study says almost 2/3 world leaders have Twitter account, many don’t follow each other. Obama most popular
2:06 AM - 26 Jul 2012
 
Twitter
Tessa Young
‏@tessa_r_young
‘Twiplomacy’ study finds 264 world leaders on Twitter, but only 30 send their own tweets http://ow.ly/cx6gG  via @egovrc
9:09 PM - 26 Jul 2012
 
Pando Daily
Fast Chat: How World Leaders Are Engaging in “Twiplomacy”
BY LAUREN ASHBURN
ON JULY 31, 2012
Lauren Ashburn and Howard Kurtz discuss how Twitter has become a bully pulpit for world leaders.
 
Twiplomacy Study 2014
Executive Summary – Introduction
World leaders vie for attention, connections and followers on Twitter, that’s the latest finding of Burson-Marsteller’s Twiplomacy study 2014, an annual global study looking at the use of Twitter by heads of state and government and ministers of foreign affairs.
 
While some heads of state and government continue to amass large followings, foreign ministers have established a virtual diplomatic network by following each other on the social media platform.
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About the Study
Twiplomacy is the leading global study of world leaders on Twitter, conducted by leading global public relations and communications firm Burson-Marsteller.
 
Burson-Marsteller identified 643 Twitter accounts of heads of state and government, foreign ministers and their institutions in 161 countries worldwide. The study analyzes each leader’s Twitter profiles, tweet history, and their connections with each other.
   
The Times of India
Twiplomacy: 15 interesting facts about world leaders and digital diplomacy on Twitter
Karnika Kohli,TNN | Jun 26, 2014, 11.33 AM IST
NEW DELHI: The rise of social media in politics is no secret, and more and more world leaders are now turning to Twitter. According to Twiplomacy, a study by Burson-Marsteller, more than two-thirds (67.88%) of all heads of state and heads of government have personal accounts on the social network.
 
For many diplomats, Twitter has becomes a powerful channel for digital diplomacy and 21st century statecraft. As of June 23, 2014, more than 80% of the UN member countries have a presence on Twitter.