A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from May 09, 2016
Waffle Iron (432 Park Avenue)

The building called 432 Park Avenue, at 56th Street in Manhattan, was completed in 2015 and immediately became the tallest residential building in the world. The 432 Park Avenue building has had a number of nicknames, including “Waffle Iron.” Business Insider stated on January 24, 2014:
 
“From the outside, rows of six 100-square-foot windows give the building the square look of a waffle iron.”
 
A Daily Mail (UK) article on May 8, 2016 explained:
 
“He (real estate developed Harry Macklowe—ed.) also revealed that, while many people have likened the building to a waffle iron, it is actually based on a trash can.”
 
The “Waffle Iron” building name can be compared to the “Flatiron” building (at Fifth Avene and 23rd Street). Another nickname for 432 Park Avenue is “Oligarch’s Erection.”
   
 
Wikipedia: 432 Park Avenue
432 Park Avenue is a supertall residential skyscraper in Midtown Manhattan, New York City. Originally proposed to be 1,300 feet (396 meters) in 2011, the structure topped out at 1,396 ft (426 m). It was developed by CIM Group and features 104 condominium apartments. Construction began in 2012 and was completed on December 23, 2015.
 
The building required the demolition of the 495-room Drake Hotel. Built in 1926, it was purchased for $440 million in 2006 by developer Harry Macklowe and razed the next year. Its footprint became one of New York’s most valuable development sites due to its location, between East 56th and 57th Streets on the west side of Park Avenue.
 
As completed, 432 Park Avenue is the third tallest building in the United States, and the tallest residential building in the world. It is the second tallest building in New York City, behind One World Trade Center, and ahead of the Empire State Building. It is also the tallest building in the world known only by its street address, replacing Chicago’s 311 South Wacker Drive.
   
Business Insider
New York’s Future Tallest Apartment Building Looks Insanely Luxurious
Madeline Stone
Jan. 24, 2014, 4:33 PM
(...)
From the outside, rows of six 100-square-foot windows give the building the square look of a waffle iron.
   
Business Insider
432 Park Is Officially New York City’s Tallest Apartment Building
Madeline Stone and Julie Zeveloff
Oct. 13, 2014, 1:38 PM
(...)
From the outside, rows of six 100-square-foot windows give the building the square look of a waffle iron.
   
WNYC
7 Metaphors For That Super Skinny New Skyscraper
Jan 15, 2015 · by Jessica Gould
(...)
“Gotham’s fickle finger of real estate wealth signaling the next Gilded Age? A giant upraised baton cuing us all to a symphony of conspicuous consumption…?” Francis X. Clines. The New York Times, Jan. 1, 2015
 
Twitter

✨ pita⎝⎛’ v ‘⎞⎠ ✨
‏@KittanZero
432 park ave is basically daytime waffle tartarus & id vastly prefer any videogame death tower ruin the nyc skyline instead of that thing
5:59 PM - 27 May 2015
 
Twitter
Andy Maskin
‏@aspersions
432 Park Ave needs a nickname.
7:26 PM - 15 Sep 2015
 
Twitter
Till Spanke
‏@TillSpanke
Waffle Iron @ 432 Park Avenue https://www.instagram.com/p/BEU4-OxuwGQ/
10:24 PM - 17 Apr 2016
Manhattan, NY
 
Daily Mail (UK)
Owner of New York’s tallest residential skyscraper admits ‘penis envy’ is behind city’s obsession with tall towers and reveals design was based on a trash can
. Harry Macklowe owns New York’s tallest building, 432 Park Avenue
. Skyscraper stands at 1,396ft tall and was completed in December 2015
. It will soon be superseded by 411 and 57th Street and Nordstrom Tower
. Macklowe admits there is a certain amount of ‘penis envy’ to towers
. He also revealed that, while many people have likened the building to a waffle iron, it is actually based on a trash can

By CHRIS PLEASANCE FOR DAILYMAIL.COM
PUBLISHED: 16:48 EST, 8 May 2016 | UPDATED: 23:09 EST, 8 May 2016
With a nickname like the Big Apple, it is perhaps no surprise that size matters in New York - especially when it comes to skyscrapers.
 
And now Harry Macklowe, owner of the city’s new tallest residential tower at 432 Park Avenue, has admitted that there is ‘a certain amount of penis envy’ behind the city’s obsession with ever-bigger buildings.
 
Macklowe has also revealed how the building, nicknamed the Waffle Iron by some for it’s repetitive, square window design, was actually inspired by a trash basket.

Posted by Barry Popik
New York CityBuildings/Housing/Parks • Monday, May 09, 2016 • Permalink


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