A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006.

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Entry from January 19, 2019
“We go hard” (Brooklyn Nets slogan)

"Brooklyn Go Hard” is a 2008 single from rap artist Jay-Z. “Brooklyn, we go hard, we go hard” is a repeated lyric in the song, and there are references to the Brooklyn Dodgers baseball team.

The New Jersey Nets basketball team moved to Brooklyn and became the Brooklyn Nets in 2012. “#BrooklynNets doesn’t really flow.... but at least I’ll have a team to root for when I move to Brooklyn! #wegohard” was posted on Twitter by Chelsea Rose on September 26, 2011. “Can’t wait to get to the NBA store to get some @brooklynnets merch #brooklynwegohard #wegohard” was posted on Twitter by Anthony Tartamella on April 30, 2012. “Still basking in the glow? Want to relive the victory? Visit our Game Center: http://www.nba.com/nets/news/nets-vs-raptors-game-1-take-two … #hellobrooklyn #wegohard” was posted on Twitter by Brooklyn Nets (the team’s official Twitter) on November 4, 2012.

“Brooklyn We Go Hard” was trademarked—not by the Brooklyn Nets—with a 2012 filing date.


Wikipedia: Brooklyn Go Hard
“Brooklyn Go Hard” is the second promo single by rap artist Jay-Z, featuring additional vocals by alternative musician Santigold. The song was produced by Kanye West. It appears on the soundtrack to The Notorious B.I.G. biopic Notorious for which it serves as the theme song. It was released on December 1, 2008, as an exclusive download available via subscription to (RED)Wire, with a portion of the profits going towards Bono’s Product Red organization. In 2013, it was used in a trailer and several television commercials for the Jackie Robinson biopic 42: The True Story of an American Legend.

Wikipedia: Brooklyn Nets
The Brooklyn Nets are an American professional basketball team based in the borough of Brooklyn, in New York City. The Nets compete in the National Basketball Association (NBA) as a member of the Atlantic Division of the Eastern Conference. The team plays its home games at Barclays Center. They are one of two NBA teams located in New York City; the other is the New York Knicks. The team was established in 1967 as a charter franchise of the NBA’s rival league, the American Basketball Association (ABA). They played in New Jersey as the New Jersey Americans during their first season, before moving to Long Island in 1968 and changing their name to the New York Nets.
(...)
In 1977, the team returned to New Jersey and played as the New Jersey Nets from 1977 to 2012. During this time, the Nets won two consecutive Eastern Conference championships (in the 2001–02 and 2002–03 seasons), but failed to win a league title. In the summer of 2012, the team moved to Barclays Center, and took its current geographic name.

Genius.com (lyrics)
Brooklyn (Go Hard)
JAY-Z
Featuring Santigold
Produced by Plain Pat & Kanye West
Album Notorious (Original Motion Picture Soundtrack)


[Intro: Santigold]
Brooklyn, we go hard, we go hard ...

YouTube
JAY-Z BROOKLYN WE GO HARD 42 (HI-QUALITY MUSIC VIDEO)
degfilms
Published on Dec 26, 2008
JAY-Z MUSIC VIDEO 42 BROOKLYN WE GO HARD

This is not a depiction of all brooklynites, but a short snippet in the life of a career criminal, was recently released from prison into a cold world where he feels hopeless and feels his only choices for coping are to numb himself with alcohol, rob and steal from the world that turned their back on him until its time to clock out.

Urban Dictionary
we go hard
something you say to rep the area you are from. popularized by Jay-Z’s newest single “Brooklyn” where the chorus is a woman repeating “Brooklyn we go hard, we go hard.” may be used seriously to put your city on the map, or as a joke in conjunction with places that arent known to “go hard”
(...)
#jay-z#erection#brooklyn#cool#tough
by The Ill3st March 28, 2009

Twitter
Chelsea Rose ॐ
@rosehoenig
#BrooklynNets doesn’t really flow.... but at least I’ll have a team to root for when I move to Brooklyn! #wegohard
4:32 PM - 26 Sep 2011

Twitter
Anthony Tartamella
@TartamellaNYI
Can’t wait to get to the NBA store to get some @brooklynnets merch #brooklynwegohard #wegohard
9:03 AM - 30 Apr 2012

Twitter
DatGoodnPlenty
@BklynOrchid
Woop Woop!! @brooklynnets #Wegohard #loyaltyiseverything #BROOKLYN
12:05 PM - 16 May 2012

Twitter
Micah
@MicahHarshaw
@BrooklynNets will have their first home game since 1957. #HelloBrooklyn #WeGoHard
3:41 PM - 6 Jun 2012

Twitter
Brooklyn Nets
@BrooklynNets
Still basking in the glow? Want to relive the victory? Visit our Game Center: http://www.nba.com/nets/news/nets-vs-raptors-game-1-take-two … #hellobrooklyn #wegohard
12:41 AM - 4 Nov 2012

Twtter
Ramon Castro
@DigimonFan4Life
Replying to @BrooklynNets
I never knew Brooklyn was called rap city. 😀 that sounds catchy and a slogan to build on along with #WEGOHARD
9:46 PM - 10 Nov 2017

Twitter
Michael Wade
@WADESWORLD33
Just a quick question.... Who is in charge of marketing for the @BrooklynNets ? #WeGoHard ?!?! Sounds like a slogan from the early 2000’s
Legion Hoops
@LegionHoops
It’s officially the beginning of the NBA season.
Quote or reply with YOUR team’s hashtag. No bandwagons allowed, claim your team(s) now!
1:43 PM - 16 Oct 2018 from Ferndale, WA

(Trademark)
Word Mark BROOKLYN WE GO HARD
Goods and Services IC 025. US 022 039. G & S: [ Clothing, namely, cap visors; ] caps; caps with visors; [ skull caps; wrap-arounds; gloves as clothing; gym suits; headbands against sweating; headbands for clothing; ] hooded sweat shirts; [ hoods; infant and toddler one piece clothing; jackets; jerseys; jogging suits; judo suits; jump suits; karate suits; ladies’ suits; leisure suits; mufflers; play suits; pocket squares; rain suits; running suits; shifts; shirts for suits; short sets; ] short-sleeved or long-sleeved T-shirts [ ; shoulder wraps; skirt suits; suit coats; suits; sweat bands; sweat jackets; sweat pants; sweat shirts; sweat shorts; sweat suits; sweatsuits; swim suits; T-shirts; T-shirts for advertisement of name; ties; tops; track suits; training suits; travel clothing contained in a package comprising reversible jackets, pants, skirts, tops and a belt or scarf; trousers for sweating; union suits; warm up suits; warm-up suits; wearable garments and clothing, namely, shirts; wet suits; novelty gag clothing item, namely, socks; babies’ pants; baby layettes for clothing; belts; belts for clothing; belts made out of cloth; bibs not of cloth or paper; bottoms; children’s and infants’ cloth bibs; children’s cloth eating bibs; cloth bibs; cloth bibs for use by senior citizens or physically- or mentally-challenged persons; clothing extension used to extend the normal size range of clothing items to accommodate pregnancy size changes; clothing for athletic use, namely, padded elbow compression sleeves being part of an athletic garment; clothing for athletic use, namely, padded pants; clothing for athletic use, namely, padded shirts; clothing for athletic use, namely, padded shorts; clothing for babies, toddlers and children, treated with fire and heat retardants, namely, pajamas, jackets, shirts, pants, jumpers; clothing for wear in judo practices; clothing for wear in wrestling games; clothing items, namely, adhesive pockets that may be affixed directly to the body as a decorative piece of clothing with utility; clothing items, namely, adhesive pockets that may be affixed directly to the inside of clothing for storage and safekeeping of personal items; clothing items, namely, blindfolds worn over the eyes; clothing items, namely, gags worn over the mouth; clothing shields, namely, pads applied to the underarms of shirts, blouses and sweaters; clothing, namely, arm warmers; clothing, namely, athletic sleeves; clothing, namely, base layers; clothing, namely, cowls and smoke ring scarves; clothing, namely, crops; clothing, namely, folk costumes; clothing, namely, hand-warmers; clothing, namely, khakis; clothing, namely, knee warmers; clothing, namely, maternity bands; clothing, namely, neck tubes; clothing, namely, thobes; clothing, namely, wrap-arounds; combinations; corsets; drawers; dusters; eyeshades; foulards; leather belts; mantles; non-disposable cloth training pants; paper hats for use as clothing items; parts of clothing, namely, gussets for tights, gussets for stockings, gussets for bathing suits, gussets for underwear, gussets for leotards and gussets for footlets; parts of clothing, namely, underarm gussets; party hats; perspiration absorbent underwear clothing; shoulder wraps for clothing; swaddling clothes; triathlon clothing, namely, triathlon tights, triathlon shorts, triathlon singlets, triathlon shirts, triathlon suits; underarm clothing shields; women’s clothing, namely, shirts, dresses, skirts, blouses; wraps; wrist bands; wristbands ]. FIRST USE: 20121015. FIRST USE IN COMMERCE: 20121015
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85726634
Filing Date September 11, 2012
Current Basis 1A
Original Filing Basis 1B
Published for Opposition November 5, 2013
Change In Registration CHANGE IN REGISTRATION HAS OCCURRED
Registration Number 4538708
Registration Date May 27, 2014
Owner (REGISTRANT) Michael D Thomas INDIVIDUAL UNITED STATES 1632 S Mansfield Ave. Los Angeles CALIFORNIA 90019
(REGISTRANT) Terrance L Robinson INDIVIDUAL UNITED STATES 1632 S Mansfield Ave Los Angeles CALIFORNIA 90019
Attorney of Record Joshua Biletsky
Description of Mark Color is not claimed as a feature of the mark.
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
New York CitySports/Games • Saturday, January 19, 2019 • Permalink