“We’ll sell you the whole seat, but you’ll only need the edge!” The Texas Thunder Speedway in Killeen promises edge-of-your-seat action with this (non-trademarked) slogan.
 
Many other tracks all across the country have used a similar or identical slogan. The National Hot Rod Association in California trademarked a similar slogan from 2000. “We’ll sell you the whole seat, but you’ll only need the edge” is cited in print in the Gettysburg (PA) Times in April 1993.
 
 
Texas Thunder Speedway
3408 W. Stan Schlueter Loop Killeen, TX 76541
Track Phone:  254-628-2888
 
9 April 1993, Gettysburg (PA) Times, pg. 5A, col. 2 ad:
BULLRIDE MANIA
(...)
We’ll sell you the whole seat,
but you’ll only need the edge!
   
Google Groups: rec.autos.sport.nascar
Newsgroups: rec.autos.sport.nascar
From: .(JavaScript must be enabled to view this email address) (Djbanyas)
Date: 1996/02/02
Subject: Re: Bruton Buys Bristol!
 
>and thunder of Saturday night dirt track racing (They sell you the whole seat, but you’ll only need the edge…).
 
Google Groups: rec.autos.sport.nascar
Newsgroups: rec.autos.sport.nascar
From: .(JavaScript must be enabled to view this email address)
Date: 1998/11/27
Subject: Re: If You Aren’t On the Edge…”
 
>> quote: “If you ain’t driving on the edge, you’re taking up too
>> much space. (not sure that’s precisely it, but close.” 

> i’ve seen something similar, like we sell you the entire
> seat, but you’ll only need the edge….
> it’s been on a t-shirt sold at loudon a couple of
> years ago….
 
One other variation is, “We’ll sell you the whole seat so you can STAND ON IT!”
   
Texas Speedzone
Posted Wednesday, March 07, 2007
Season opener set for Texas Thunder Speedway
For immediate release
Contact Pat Wilson 254-290-6262
.(JavaScript must be enabled to view this email address)
http://www.texasthunder.com
By Bill “Sarge” Masom
Killeen, Tx
(...)
Come join the fun, at Texas Thunder Speedway! We will sell you the whole seat, but you will only need the edge!
Bill “Sarge” Masom
Texas Thunder Speedway PR/Media
   
Texas Speedzone Message Forums
Sarge
May 3 2007, 04:31 PM
Come join the fun, at Texas Thunder Speedway! We will sell you the whole seat, but you will only need the edge!
   
Killeen (TX) Daily Herald
Column: Egbert wins thiller at speedway
Posted on: Monday, July 28, 2008, 6:14 AM
A few years back, Texas Thunder Speedway started using an advertising slogan that says. “We’ll sell you the whole seat, but you’ll only need the edge.”
 
During Saturday night’s IMCA Modified feature race, that’s where the fans were – on the edge of their seats – the ones that weren’t standing up and screaming, anyway.
 
(Trademark)
Word Mark WE’LL SELL YA THE WHOLE SEAT, BUT YOU’LL ONLY NEED THE EDGE
Goods and Services IC 041. US 100 101 107. G & S: Entertainment services, namely, organizing and conducting automobile racing. FIRST USE: 20000600. FIRST USE IN COMMERCE: 20000600
Mark Drawing Code (1) TYPED DRAWING
Serial Number 75439059
Filing Date February 23, 1998
Current Filing Basis 1A
Original Filing Basis 1B
Published for Opposition October 6, 1998
Registration Number 2419525
Registration Date January 9, 2001
Owner (REGISTRANT) National Hot Rod Association AKA NHRA CORPORATION CALIFORNIA 2035 Financial Way Glendora CALIFORNIA 917404602
Attorney of Record ROBERT L. HORTON
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE