“Westoria” (west + Astoria) is a name coined in 2017 for west Astoria, Queens—also called “Old Astoria” or “Old Astoria Village”—in the area west of 21st Street, between Astoria Park and Broadway. Natassa Contini,  owner of the cafe and pet supply shop Chateau Le Woof on 14th Street and 30th Avenue, started the neighborhood nickname and sold T-shirts promoting it.
   
”#westoria” was posted on Twitter by ChateauLeWoof‏  on June 30, 2017. Contini trademarked the name with a first use date of April 20, 2017.
   
     
Wikipedia: Astoria, Queens
Astoria is a middle-class and commercial neighborhood with a population of 78,793 in the northwestern corner of the New York City borough of Queens. Located in Community Board 1, Astoria is bounded by the East River and is adjacent to three other Queens neighborhoods: Long Island City, Sunnyside (bordering at Northern Boulevard), and Woodside (bordering at 50th Street). Astoria is patrolled by the New York City Police Department’s 114th Precinct.
   
Twitter
ChateauLeWoof‏
@ChateauLeWoof
Crew le Woof #dogwalking #dogwalkers #servicingastoria #westoria #wegotyou #crewlove #astoria… https://www.instagram.com/p/BV-PRvLFeTE/
12:42 PM - 30 Jun 2017
 
Twitter
ChateauLeWoof‏
@ChateauLeWoof
#westoria t’s now available @chateaulewoof by amplapparel 🏙 #represent #thewestside #below21st… https://www.instagram.com/p/BWMB_TEFfVK/
9:15 PM - 5 Jul 2017
     
We (heart) Astoria
ASTORIA, MEXICAN, RESTAURANTS JUL 19, 2017
GET TO KNOW FRESCO’S CANTINA – MEXICAN FOOD IN WESTERN ASTORIA
There’s a new Mexican restaurant in western Astoria – Fresco’s Cantina.
by Meg Cotner
In our Fourth of July fireworks roundup, one of our listings was a post-Macy’s fireworks party at Fresco’s Cantina, a new Mexican restaurant in western Astoria (AKA “Westoria”). They occupy the old Bear Restaurant space, which, by the way, was the home to WHA’s second anniversary party. Ah, memories…
 
DNAinfo—New York
‘Westoria’ Is the Newest Neighborhood Nickname for Us To Argue Over
By Jeanmarie Evelly | October 2, 2017 10:26am
ASTORIA — FiDi. DUMBO. NoLIta.
 
Westoria?
 
A neighborhood shop owner has coined a new nickname for the slice of Astoria she calls home as a way to promote business in the lightly trafficked area — and her push is picking up steam.
 
Natassa Contini,  owner of the cafe and pet supply shop Chateau Le Woof on 14th Street and 30th Avenue, started using the name Westoria to refer to the portion of the neighborhood west of 21st Street, between Astoria Park and Broadway. The boundaries closely coincide with the neighborhood more commonly known as “Old Astoria,” or “Old Astoria Village.”
   
6sqft   
To boost local businesses, ‘Westoria’ might become the newest neighborhood in Queens
POSTED ON MON, OCTOBER 2, 2017 BY DEVIN GANNON
(...)
The shop owner first started calling the neighborhood Westoria after trying to describe to customers where exactly in Astoria her business was located. She uses the hashtag #Westoria under posts on Chateau Le Woof’s Instagram and even sells tee shirts with the nickname fixated on the front. The shirts sell for $20 at her store, designed by one of her employees. She told DNA info, “It’s just something fun that I started doing. I don’t want to take anything away from Old Astoria.”
 
PIX11
Is ‘Westoria’ Queens’ newest neighborhood?
POSTED 5:58 PM, OCTOBER 3, 2017, BY NARMEEN CHOUDHURY, UPDATED AT 09:50AM, OCTOBER 4, 2017
ASTORIA, Queens — The concept of rebranding neighborhoods is nothing new, but typically it is done by real estate developers and agents to re-introduce certain parts of the city.
 
In this case, it’s New Yorkers who want a slice of Astoria to get some new attention, so how does “Westoria” sound to you?
 
“It all started from an Instagram hashtag mistake.  I was promoting West Astoria, Astoria and by accident I typed Westoria,” explained Natassa Contini, owner of Chateau Le Woof in Astoria.
 
Contini said she stuck with the hashtag error and it took off.  Eventually, customers and other local business owners began using #Westoria.
(...)
Locals say it runs west of 21st street between Astoria Park and Broadway.
 
Old Astoria Neighborhood Association (OANA)
Old Astoria Shop Owner Coins New Name for the Neighborhood
by Clare Doyle
OCTOBER 04, 2017
(...)
Richard Khuzami, President of Old Astoria Neighborhood Association, is quoted by DNAinfo the following:  “I don’t mind (Natassa’s actions).  I’m glad that people at least are taking part in where they live, regardless of the name. That shows that they’re proud to be from this area.”. Also, this is an indication of the promising economic prospects for “Old Astoria”. However, to avoid any confusion, Mr. Khuzami and OANA state that the legitimate name of this area is “Old Astoria”, and neither he nor OANA endorse or intend to support any name changes.
 
Twitter
Lori‏
@notgoth007
People of Astoria— STOP SAYING “WESTORIA” & “GREATER DITMARS.” It’s fucking stupid. Thanks, god bless.
1:05 PM - 4 Oct 2017
 
(Trademark)
Word Mark WESTORIA
Goods and Services IC 025. US 022 039. G & S: merchandise, hats, t-shirts, mugs, bags, geographic location, promote recreation and tourism, provide a website, blog, lifestyle brand, chamber of commerce services, visitors bureau services, commerce, events. FIRST USE: 20170420. FIRST USE IN COMMERCE: 20170420
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 87627816
Filing Date September 29, 2017
Current Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) Contini, Natassa INDIVIDUAL UNITED STATES 31-01 Vernon Blvd #508 Astoria NEW YORK 11106
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE