“Pastryarchy” is a portmanteau of “pastry” and “patriarchy.” 
   
“SMASH THE PASTRYARCHY” was posted on Twitter by B-Cam on May 31, 2010. “#pastryarchy” (and a link to shirts reading “Smash the Pastryarchy”) was posted on Twitter by Ryan Patey on September 23, 2011. “gonna open a feminist friendly bakery called Smash The Pastryarchy” was posted on Twitter by Gabby Noone on June 15, 2012.
     
“smash the pastryarchy by eating all the gender rolls” was posted on Twitter by SEO Speedwagon on November 12, 2013. “Best comment from a friend: ‘Does the pastryarchy include traditional gender rolls?’” was posted on Twitter by Rachel Stomel on September 17, 2018.
 
“What do you call a bakery staffed entirely by men? A pastryarchy” was posted on Reddit—Jokes on June 3, 2016.
 
“Why is it there are poptarts but no momtarts?”/“Because of the pastryarchy” is a related riddle.
   
   
Twitter
B-Cam
‏@kidonthesquare
SMASH THE PASTRYARCHY
3:16 AM - 31 May 2010
   
Twitter
Ryan Patey
@ryanpatey
T.O.F.U.: Shirts now available http://ilovetofu.ca/2011/09/23/shirts-now-available/ #vegan #tofutour #pastryarchy
(“Smash the Pastryarchy” T-shirts.—ed.)
1:42 PM · Sep 23, 2011·Echofon
       
Twitter
Justin Beach@justinsb·Jan 7, 2012
@zuzuhaha No, that’s the pastryarchy
 
Twitter
Sage Adderley-Knox
@sageadderley
Two new zines are up on the Food & Vegan page: Bake and Destroy everyone around you and Smash the Pastryarchy,... http://fb.me/1qhEcHcWn
1:22 PM · Jan 24, 2012·Facebook
   
Twitter
Level 70 Wizandrist
@verylemonade
PASTRYARCHY
11:54 PM · Jan 26, 2012·TweetDeck
 
Twitter
Gabby Noone
‏@twelveoclocke
gonna open a feminist friendly bakery called Smash The Pastryarchy
1:19 PM - 15 Jun 2012
   
Twitter
séamus gallagher
@shameusseamus
Anyone want to open a bakery that specializes in treats shaped like feminist authors with me? We can call it “Smashing the Pastryarchy”.
10:29 PM · Sep 27, 2012·Twitter Web Client
   
Twitter
Stephen Gillan
@fletcherville
Doing my part for the world by absent-mindedly picking apart this croissant as I eat it. DISMANTLE THE PASTRYARCHY.
2:19 PM · Nov 29, 2012·Twitter for Android
   
Twitter
Courtney
@camichrina
Teacher: “Today’s Pastryarchy Appreciation Day!” Us: “Huh?” Teacher: “You know, a pastryarchy. A society ruled by donuts.” #QuoteYourTeacher
10:43 PM · Dec 18, 2012·Twitter Web Client
   
Twitter
Candyma’am
@morningfindsyou
Feminist bakery slogan: “Bite the Pastryarchy!”
10:29 AM · Apr 26, 2013·Twitter Web Client
 
Twitter
Jareth Cutestory
‏@jmalk
@essers @ThermobaricTom I went to the bakery the other day and all they had left was gender rolls. Fuckin’ pastryarchy.
5:34 AM - 29 May 2013
     
Twitter
Bec Shaw
@Brocklesnitch
less patriarchy more pastryarchy
10:55 PM · May 30, 2013·Tweetbot for Mac
   
Twitter
Tim Carruthers
@thoapsl
Replying to @Brocklesnitch
@Brocklesnitch pastryarchy is dangerous too. Croissants are already so deeply embedded in our society’s dominant power structures
11:20 PM · May 30, 2013·Twitter for iPhone
   
Twitter
cinna (scary)
@HombrePipicaca
breastforce: iridessence: lets dismantle the patriarchy and institute a pastryarchy instead http://tmblr.co/ZBsqLts_Lw90
2:41 PM · Aug 22, 2013·Tumblr
   
Twitter
SEO Speedwagon
@lomavistaplace
smash the pastryarchy by eating all the gender rolls
10:13 PM · Nov 12, 2013·Twitter Web Client
   
Twitter
YouHadMeAtG
@YouHadMeAtG
Replying to @JMBcafe
@JohnMichaelNL CINNAMON ROLLS NOT GENDER ROLLS! SMASH THE PATRIARCHY! #Patriarchy #Pastryarchy
11:29 AM · Dec 25, 2013·Twitter Web Client
 
Twitter
The Mighty Noodle!
‏@theghast
@ChrisRGun if all men liked fresh bread and baked goods would rhat mean they are a part of the pastryarchy?
5:54 AM - 3 Feb 2015
   
Twitter
CactuarJoe
@CactuarJoe
The Pastryarchy is a system that classifies people by gender rolls, saddling us with preconceived notions of how far our yeast can rise.
9:54 PM · May 18, 2015·Twitter Web Client
 
Twitter
Johny Gillespie
‏@johnyg13nb1
Why can’t feminists work in a bakery? Because of the Pastryarchy!
5:48 PM - 30 May 2015
Marlborough, MA
 
Twitter
Anthony Robinson
‏@WockaZulu
A bakery store ran by all men called the “Pastryarchy”. The motto: sexism is our bread and butter. Thank you! You’re too kind!
12:36 PM - 2 Oct 2015
 
Twitter
Eamonn Bell
‏@no_more_mutants
I’m going to open a bakery, employ only dudes and call it The Pastryarchy
12:25 PM - 5 Feb 2016
 
Reddit—Jokes
What do you call a bakery staffed entirely by men?
submitted June 3, 2016 by machine_gun_cum
A pastryarchy.
 
Twitter
ShaniceMonica
‏@monica_shanice
What do you call a bakery staffed entirely by men? A pastryarchy. #mademyday
10:31 AM - 3 Jun 2016
       
Twitter
katie
@katefeetie
A bakery where women pay 72% of what men pay called The Pastryarchy
2:28 PM · Apr 13, 2018·Twitter for iPhone
   
Twitter
Rachel Stomel
@RStomel
Best comment from a friend: “Does the pastryarchy include traditional gender rolls?”
8:05 AM · Sep 17, 2018·Twitter for iPhone
 
Twitter
TenderSkins
@SkinsTender
Smash Patriarchy? Embrace the PastryArchy!. Get it on #tshirts #mugs #stickers #masks and 80+ other items. https://redbubble.com/shop/ap/34785044
#patriarchy #giftideas
redbubble.com
Smash Patriarchy? Embrace the PastryArchy! by mgtow | Redbubble
Why fight a made up gender studies term, why you can embrace a delicious pastry instead!
12:50 AM · Sep 24, 2021·CMtweetit
 
(Trademark)
Word Mark THE PASTRYARCHY
Goods and Services IC 032. US 045 046 048. G & S: Beer. FIRST USE: 20180000. FIRST USE IN COMMERCE: 20180000
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 88353737
Filing Date March 24, 2019
Current Basis 1A
Original Filing Basis 1A
Published for Opposition July 16, 2019
Registration Number 5873064
Registration Date October 1, 2019
Owner (REGISTRANT) DuClaw Brewery, LLC LIMITED LIABILITY COMPANY MARYLAND 8901 Yellow Brick Road, Suite B Baltimore MARYLAND 21237
Attorney of Record Erik M. Pelton
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE