Chipotle Mexican Grill trademarked “boo-rito”—a spooky Halloween “burrito”—with a first use date of January 2000. “What did you do Kevin? #boorito? is this a spooky burrito?” was posted on Twitter on October 27, 2010. “Spooky burrito=boorito” was posted on Twitter on October 23, 2013.
 
“What’s a spooky Mexican food called? A Boo-rito” is a riddle that was posted on Twitter on October 7, 2016. “What do you call a spooky burrito? A boo-rito” was posted on Twitter on October 20, 2017.
 
     
Wikipedia: Burrito
A burrito (US: English: /bəˈritoʊ/) is a dish in Mexican and Tex-Mex cuisine that consists of a large wheat tortilla with various fillings. It is wrapped into a closed-ended cylinder, in contrast to a taco, where the tortilla is simply folded around the fillings. The tortilla is sometimes lightly grilled or steamed to soften it, make it more pliable, and allow it to adhere to itself when wrapped. A wet burrito is covered in sauce and therefore cannot be picked up.
     
Google Groups: B-Movies
If you want to see my Sonic Hot Dog
Marc OBrien
10/28/09
(...)
•Chipotle Mexican Grill is offering “a Boo-rito” promotion Saturday from 6 p.m. to close. Dress up like a Chipotle burrito, taco or bowl, and you get a free burrito. Seems to me the best way to accomplish this is to come to restaurants wrapped in foil! Anyone else got better ideas?
 
Twitter
Maureen M. Connor‏
@MoConnor03
@AOTS What did you do Kevin? #boorito? is this a spooky burrito?
6:01 PM - 27 Oct 2010
 
Twitter
Mister Afternoon‏
@MisterAfternoon
i want some real followers, not these spambot followers! what up @franciseasy @CrowneSwagger what is a #boorito a spooky mexican dinner?
11:31 AM - 24 Oct 2011
 
Twitter
frunklemonk‏
@frunklemonk
Spooky snacks: Boorito. LOL! #SORRY #EatABullet #die
10:59 AM - 5 Apr 2012
 
Twitter
OptivioN‏
@Optivion
Spooky Chipotle Halloween Ad: @Optivion Rob Riggle’s Scumbag Frankenstein Shills For Boorito 2012 ( http://pinterest.com/pin/140526450844087587/ …
8:17 PM - 5 Oct 2012
 
Twitter
THE HELLBLAZER‏
@FritzSurfShop
spooky burrito=boorito
2:20 PM - 23 Oct 2013
   
Twitter
Megan Grady‏
@mgngrdy
Is it Halloween yet? Cause I want a BOOrito! 😂😂👻🎃 #spooky
4:48 PM - 30 Oct 2015
     
Twitter
Anthony Acuna‏
@acunamadata
What’s a spooky Mexican food called? A Boo-rito
9:44 PM - 7 Oct 2016
 
TrendHunter
This Festive Chipotle Burrito for Halloween is Branded as a ‘Boorito’
By: Laura McQuarrie - Oct 12, 2016
On October 31st this year, Chipotle fans have the chance to get their hands on a special themed Chipotle Burrito that’s being branded as a ‘Boorito.’
 
Twitter
shlee‏
@young_ashlee
What did the spooky Mexican food say?
I’m a boorito!
1:54 PM - 14 Oct 2016 from Ohio, USA
   
Twitter
new year new dad jokes‏
@dadtellsjokes
What do you call a spooky burrito?
A boo-rito
1:15 PM - 20 Oct 2017
 
Twitter
new year new dad jokes‏
@dadtellsjokes
What do you call a spooky burrito?
A boo-rito
5:15 PM - 16 Jan 2018
 
(Trademark)
Word Mark BOO-RITO
Goods and Services IC 035. US 100 101 102. G & S: sales promotion services[; conducting marketing and promotional events for restaurants in the nature of free burrito giveaways to customers for dressing up as one of the restaurant’s menu items for Halloween]. FIRST USE: 20001000. FIRST USE IN COMMERCE: 20001000
IC 043. US 100 101. G & S: restaurant services and take-out restaurant services, all in connection with a Halloween-themed promotional event. FIRST USE: 20001000. FIRST USE IN COMMERCE: 20001000
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Trademark Search Facility Classification Code NOTATION-SYMBOLS Notation Symbols such as Non-Latin characters,punctuation and mathematical signs,zodiac signs,prescription marks
Serial Number 77855581
Filing Date October 22, 2009
Current Basis 1A
Original Filing Basis 1A
Published for Opposition June 1, 2010
Registration Number 3834093
Registration Date August 17, 2010
Owner (REGISTRANT) Chipotle Mexican Grill, Inc. CORPORATION DELAWARE Suite 500 1401 Wynkoop Street Denver COLORADO 80202
Attorney of Record Andrew Roppel
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator LIVE