A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from April 08, 2013
“What Would Jesus Brew?” (WWJB)

“What Would Jesus Do?” (WWJD) is a saying from the 19th century, repopularized in 1989 with “WWJD” bracelets. A drink variant of “WWJD”—“What Would Jesus Brew?” (WWJB)—has been in print since at least 2004 and has been printed of many gift items, such as T-shirts, mugs and bumper stickers.

“WWJD” culinary variants include “What Would Julia (Child) Do?”, “Who Wants Jelly Donuts?” and “Who Wants Jack Daniels,” all from about 1997.

Google Groups: rec.crafts.brewing
Kelvin Kundert
I like the stickers he has by the cash register.  What would Jesus brew?

AudiWorld Forums
04-24-2005, 09:37 PM
What would Jesus Brew (WWJB)?

Boston (MA) Globe
Across US, Catholic colleges are searching for their identity
By Michael Paulson, Globe Staff | November 12, 2006
The program, intentionally scheduled late at night, over food, and outside of a church, is also deliberately irreverent: organizers wear espresso-colored T-shirts reading “What Would Jesus Brew?”; promotional posters feature a philosophy professor with a latte foam mustache; and the first topic of discussion was “Who needs religion?”

USA Today
God, alcohol and marketing intersect at beer fest
Posted 10/14/2008 8:33 PM
DENVER (AP) — In the beginning, there was a long line for Judgment Day ale.

Shortly after the doors opened on the 27th Great American Beer Festival, a crowd congregated at the booth offering that and other pours from The Lost Abbey of San Marcos, California, where the tap handle is a Celtic cross and the legacy of beer-brewing monks endures.

Another entrepreneur peddled “WWJB: What Would Jesus Brew?” T-shirts, with an image of a smiling Jesus with a mash paddle in one hand and a pint glass in the other.

Google Books
The Forgotten Ways Handbook:
A Practical Guide for Developing Missional ...
By Alan Hirsch with Daren Altclass
Grand Rapids, MI: Brazos Press
Pg. 56:
They have designed and printed hundreds of What Would Jesus Brew t-shirts.

THe Wall Street Journal
Updated March 8, 2013, 10:40 p.m. ET
Some Church Folk Ask: ‘What Would Jesus Brew?’
Others Abstain From Tasting Trend; A ‘Swaddling Ale’ Falls Flat

ALLENDALE, Mich.—As several of the faithful from the Valley Church here prepared to bow their heads in prayer to open a recent Saturday-evening meeting, they introduced themselves.

“My name is Darin,” the Methodist congregation’s 37-year-old music director said, grinning. “And I like me a 30-pack of Busch Light!”

The circle broke into laughter as several people put down bottles of microbrew beer to applaud. It was a fitting introduction for the event—a semi-regular meeting of beer enthusiasts and home brewers who go by the moniker “What Would Jesus Brew?”

Posted by Barry Popik
New York CityFood/Drink • Monday, April 08, 2013 • Permalink