A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeye's fast food restaurant on Google Maps.

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Entry from October 15, 2010
“Who Wants Jelly Donuts?” or “We Want Jelly Donuts” (WWJD)

“What Would Jesus Do?” (WWJD) is a saying from the 19th century. A food variant of “WWJD”—“We Want Jelly Donuts” or “Who Wants Jelly Donuts?”—has been in print since at least 1997. “Who Wants Jelly Donuts?” has been printed on several gift items, such as bumper stickers and T-shirts.

“WWJD” culinary variants include “Who Wants Jack Daniel’s?” and “What Would Julia (Child) Do?,” both from about 1997. “What Would Jesus Brew?” (WWJB) has been cited in print since at least 2004.

Who Wants Jelly Donuts?

Bumper Sticker

Google Groups: alt.fan.sailor-moon
Newsgroups: alt.fan.sailor-moon
From: (Edward G. Britton)
Date: 1997/10/22
Subject: [OT] WWJD

So far, we’ve come up with:
We want jelly donuts
we want jack daniels
we want james dean
we worship james dean

Sonoma County (CA) Independent
From the June 11-17, 1998 issue of the Sonoma County Independent.
Plastic Jesus
A cryptic code is showing up on bracelets, T-shirts, and coffee mugs around the world. Now radical theologians, authors, and thinkers ponder the powerful—and trendy—question “What would Jesus do?”

By David Templeton
“WWJD certainly was intended as a way to introduce Jesus to others,” affirms Kenn Freestone of Lesco Co., the Michigan-based manufacturer—specializing in promotional items such as golf balls and T-shirts with company logos--that first began distributing WWJD bracelets in 1989.
Alternate meanings for the enigmatic initials are often given by those wearing the doodads: We Want James Dean. We Want Jelly Donuts. Why Waste Jack Daniels?

Google Groups: alt.atheism
Newsgroups: alt.atheism
From: Decimal
Date: 1999/02/18
Subject: Re: WWJD Bracelets

> I’m sure many of you have seen people wearing those bracelets
> sporting “WWJD,” which means “What Would Jesus Do?” Well, what
> would you guys think of the idea of a bracelet that says “WTFWJD”
> (What The Fuck Would Jesus Do)?

Most of the time when I spot one of those, I proclaim, “Hey! Who Wants Jelly Doughnuts? =)

Google Groups: alt.fan.bob-larson
roups: alt.fan.bob-larson
From: (John Hattan)
Date: 1999/06/18
Subject: Re: WWJD

>I thought it stood for We Want Jack Daniels?

No, it’s “Who Wants Jelly Donuts?”

Straight Dope Message Board
07-10-1999, 06:29 PM
WWJD="Who wants jelly doughnuts?”

Boston (MA) Phoenix
Issue Date: January 30 - February 6, 2003
Report charred
The UN weapons inspectors’ report suggests that we take a more careful look at what we’re up against in Iraq. But the media aren’t looking.

SOME CHRISTIANS WEAR wristbands that carry the acronym wwjd, for “What Would Jesus Do?” More recently, a group of anti-SUV environmentalists has embraced the slogan “What Would Jesus Drive?” My personal favorite, which I found at an American Atheists convention last year, is “Who Wants Jelly Donuts?”

Google Books
Dog sees God:
Confessions of a teenage blockhead

By Bert V. Royal
New York, NY: Dramatists Play Service
Pg. 16:
TRICIA. And speaking of her fashion sense, why is she always wearing that shirt that says WWJD? What the hell is that supposed to mean? Who wants jelly doughnuts?

Posted by Barry Popik
New York CityFood/Drink • Friday, October 15, 2010 • Permalink