“Thyme Square” is a pun on New York City’s “Times Square.” The Thyme Square Bakery & Cafe in Quincy (IL) opened in 2010. There is also a Thyme Square Cafe in Hornsby, Australia.
     
A riddle about herbs was posted on Twitter by wendy 🛠 on May 6, 2014:
       
Q: Where’s the best place to buy herbs in New York?
A: Thyme Square.
   
A Sesame Street riddle was posted on Reddit—Jokes on November 30, 2020:
       
Q: Why is it called Sesame Street?
A: They couldn’t call it Thyme Square.
     
       
Wikipedia: Times Square
Times Square is a major commercial intersection, tourist destination, entertainment center, and neighborhood in the Midtown Manhattan section of New York City, at the junction of Broadway and Seventh Avenue. Brightly lit by numerous billboards and advertisements, it stretches from West 42nd to West 47th Streets, and is sometimes referred to as “the Crossroads of the World”, “the Center of the Universe”, “the heart of the Great White Way”, and “the heart of the world”. One of the world’s busiest pedestrian areas, it is also the hub of the Broadway Theater District and a major center of the world’s entertainment industry.
 
Wikipedia: Thyme
Thyme (/taɪm/) is the herb (dried aerial parts) of some members of the genus Thymus of aromatic perennial evergreen herbs in the mint family Lamiaceae. Thymes are relatives of the oregano genus Origanum. They have culinary, medicinal, and ornamental uses, and the species most commonly cultivated and used for culinary purposes is Thymus vulgaris.
 
Thyme Square Bakery & Cafe (Quincy, IL)
2010- Thyme Square Café opens at 500 Hampshire St.
(...)
In October, 2016, Thyme Square Cafe relocated and expanded to become Thyme Square Bakery & Cafe in the historic Schott Building, a block away from their original location.
     
Twitter
Teagan Rae
@teaganrae
“Ahh, jess! Niew Yoerk!” “Yes, New York.” “Thyme Square!” “Sure, yes, time square” “Biiiiig e-sky e-scraapers!” “Yes. Tall buildings.”
8:06 PM · Aug 9, 2013·Twitter Web Client
     
Twitter 
wendy 🛠
@loocsimulac
where’s the best place to buy herbs in New York?
thyme square
7:43 AM · May 6, 2014·Twitter for iPhone
   
Twitter
Kendall Hineman
@coachhineman
Thyme Square with Bae! #oldtownspring Lil different than New York https://instagram.com/p/2wiSn8gduK/
5:45 PM · May 16, 2015·Instagram
   
Twitter
Fuzimir
@Fuzimir
If New York City has a section solely for restaurants would you call it Thyme Square?
7:04 PM · Dec 20, 2015·TweetDeck
     
Twitter
g
@gary_doherty14
Replying to @Simoncitizen @RealMenSow and @thegreatcubbio
There’s a place in New York similar to that,never seen any cats there. Think it’s called Thyme Square Smiling face with open mouth and tightly-closed eyes
4:41 PM · Apr 21, 2017·Twitter for Android
 
Twitter
Rocky Coyote
@RockyTheCoyote
Replying to @LinhMato
I’ll take Thyme Square over Time Square any day of the week. Excellent work on this!
10:02 AM · Jul 7, 2020·Twitter Web App
 
Reddit—Jokes
Posted by u/commentator184 November 30, 2020
Why is it called Sesame Street?
They couldn’t call it Thyme Square.
   
(Trademark)
Word Mark THYME SQUARE
Goods and Services (CANCELLED) IC 043. US 100 101. G & S: RESTAURANT SERVICES. FIRST USE: 19960308. FIRST USE IN COMMERCE: 19960312
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 76566142
Filing Date December 19, 2003
Current Basis 1A
Original Filing Basis 1A
Published for Opposition September 21, 2004
Registration Number 2910192
Registration Date December 14, 2004
Owner (REGISTRANT) Staywell Enterprises, LLC LIMITED LIABILITY COMPANY MARYLAND 4735 Bethesda Avenue Bethesda MARYLAND 20814
Attorney of Record Kathryn Jennison Shultz
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Cancellation Date July 15, 2011