Mercer’s Dairy in Boonville, New York (Oneida County), introduced wine ice cream in 2007. In July 2008, the New York State legislature approved the manufacture and sale of wine ice cream; a legal ID (at least 21 years of age) is required to purchase the ice cream.
   
Mercer’s ice cream flavors include a Port, Merlot, Zinfandel, Chardonnay, and Riesling. The alcohol content of the product is 5%.
   
   
Mercer’s Wine Ice Cream
Since the 1950s, generations of customers have been enjoying the finest in ice cream from Mercer’s Dairy. In January of 2002, Quality Dairy Farms, Inc., a group of nine farm families from Lewis and Jefferson Counties, purchased Mercer’s Dairy with the vision to sho wcase their premium quality products. Since then, this close-knit group of farms has been honored with numerous “Dairy of Distinction” awards, as well as prestigious Empire State “Super Milk” quality awards.
 
In 2006 Mercer’s mastered the art of blending luscious ice cream with superb wine to create an incredibly elegant adult dessert, Mercer’s Wine Ice Cream. We are proud to be the pioneer in the ice cream industry bringing you this exciting creation. Each wine is hand-picked and blended with only the freshest ingredients.
 
FLAVORS:
Ala Port
Cherry Merlot*
Peach White Zinfandel
Red Raspberry Chardonnay
Royal White Riesling
ALCOHOL CONTENT:
Mercer’s wine ice cream is a 12% cream product with up to 5% alcohol by volume.
RESTRICTIONS:
Must be over 21 years of age to purchase.
PACKAGING:
3 Gallon, 5 Quart, and Pint.
*Cherry Merlot available in 5 Quart size only.
CALORIES:
210 to 300 calories per 1/2 cup (73g) depending on flavor. 
     
FOXNews.com
New York Dairy Creates Wine-Flavored Ice Cream
Monday, March 26, 2007
BOONVILLE, N.Y.  —  A central New York dairy is raising eyebrows with its latest creation — wine-flavored ice cream.
 
After about two years of product development, Boonville’s Mercer’s Ice Cream has created ice cream in three different wine flavors: Ala Port Wine, Peachy White Zinfandel and Red Raspberry Chardonnay.
 
Officials at the small, locally owned Oneida County dairy say the new flavors are finally being scooped up by restaurants in New York City. A marketing consultant for the business thinks they’ve got a national product on their hands.
 
The idea originated several years ago when Mercer’s officials were working Pride of New York product fairs, displaying ice cream next to their counterparts from area wineries.
 
But if you want to taste the new confection, better bring along some identification. The ice creams each have an alcohol content of 5 percent and won’t be served to minors. 
 
A Passionate Foodie
Saturday, September 22, 2007
Wine Ice Cream
Mercer’s Dairy, in Boonville, NY, makes all sorts of dairy products. They began making ice cream in 1952. They currently produce 36 flavors of ice cream, 8 flavors of yogurt, 4 flavors of sherbet, raspberry sorbet, and 3 flavors of fat-free, no-sugar-added ice cream. As well as wine ice cream.
 
They produce true wine ice cream and not just wine-flavored ice cream. Their formula is a trade secret. Their current flavors include Red Raspberry Chardonnay, Royal White Riesling, Ala Port and Peach White Zinfandel. They are developing additional flavors as well. Wine from New York state wineries is used to make the ice cream. As the ice cream actually has 5% alcohol, you must be 21 years of age or older to purchase it. A pint generally sell for $7-$12.
 
The wine ice cream currently is only available in limited areas, and not yet in Massachusetts. Mercer’s though is seeking, or already has, licenses to sell their product in about 20 states. Some restaurants, in certain areas, now serve the ice cream. Certain grocery stores and wineries in New York, New Jersey and Missouri also sell the ice cream. It can also be ordered from the Ice Cream Cellar though they may only deliver in NY. Frost on the Vine is also a distributor for the wine ice cream in Missouri.
 
The wine ice cream won “Best New Product” at the Great American Dessert Expo in June 2007. 
 
decanter.com
New York allows wine ice cream
July 9, 2008
Howard G Goldberg in New York
New York, America’s fourth-largest wine-producing state, began selling wine-flavored ice cream yesterday.
 
Governor David A Paterson signed legislation legalizing the manufacture and sale of the ice cream, the buying of which requires ID to be shown.
 
“We have a responsibility in government to enact laws that make our state a better place to live and work,” Paterson said in a statement.
 
As temperatures climb and Manhattan residents begin to fry, they can now turn to Peach White Zinfandel, Red Raspberry Chardonnay and Cherry Merlot.
 
These treats took two years to develop at Mercer’s Ice Cream, a small central New York dairy. The ice creams each have a 5% alcohol content and won’t be served to those under 21.
 
Although New York’s state government is routinely called one of the most dysfunctional in America, this legislation was bipartisan. The sponsors, Assemblyman William Magee, a Democrat, and senator Joseph Griffo, a Republican, said in a joint memo, “There is no doubt that with the passage of this bill there will be no more whining for wine ice cream.”

Wine and dieting enthusiasts will learn that the ice cream contains 210 to 300 calories per 73 grams. 
 
(Trademark)
Word Mark MERCER’S WINE ICE CREAM FOR THE SOPHISTICATED PALATE
Goods and Services (ABANDONED) IC 030. US 046. G & S: Ice cream
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 11.03.15 - Champagne glasses; Glasses with stems; Goblets; Stemware (glasses); Wine glasses
Serial Number 77267372
Filing Date August 29, 2007
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Mercer’s Quality Dairy, LLC LTD LIAB CO NEW YORK 13584 State Route 13 Boonville NEW YORK 13309
Attorney of Record George R. McGuire
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “ICE CREAM” APART FROM THE MARK AS SHOWN
Description of Mark Color is not claimed as a feature of the mark. The mark consists of a wine glass and the words “Mercer’s Wine Ice Cream for the Sophisticated Palate” in a fanciful script.
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date June 7, 2008