A plaque remaining from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem.

Above, a 1934 plaque from the Big Apple Night Club at West 135th Street and Seventh Avenue in Harlem. Discarded as trash in 2006. Now a Popeyes fast food restaurant on Google Maps.

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Entry from May 07, 2005
“You’re fired!” (Donald Trump)
"You're fired!" is that trademark phrase of Donald Trump, the New York City real estate mogul and businessman. The phrase was used on the television show The Apprentice and became viral in January 2004.

Many "You're fired!" trademark applications have been filed, and the early ones are included below. The "You're fired!" (that is, you are no longer employed) phrase is a common one and has been cited in print since at least 1889. If you use "You're fired!" in everyday non-commercial speech, you don't owe Trump any money.


Wikipedia: The Apprentice (U.S. TV series)
The Apprentice is an American reality television program that judges the business skills of a group of contestants. It has run in various formats across fifteen seasons since January 2004 on NBC.

The Apprentice was created by British-born American television producer Mark Burnett. Billed as "The Ultimate Job Interview," the show features fourteen to eighteen business people who compete over the course of a season, with usually one contestant eliminated per episode.
.
14 May 1889, Evening Journal (Wilmington, DE), "Hand-Shaking Amenities," pg. 3, col. 3:
You're fired and we're left.

16 March 1890, Pittsburg (PA) Dispatch, "Talks of Statesmen," third part, pg. 17, col. 2:
"'Well, Nicholas, you're fired,' said Snowden."

25 June 1891, The Enquirer (Cincinnati, OH), pg. 10, col. 6:
"KINNEY, YOU'RE FIRED"
Sheriff Heim to His Day Watchman
It was All About a Money Order Received By John For a Prisoner.


Google Books
Jim:
A Railroad Novel

By Charles E. Schuyler
Omaha, NE: Henry Gibson Company
1892
Pg. 28:
“Well, Ravenwood you're fired,” he exclaimed, turning to the night operator who was scowling and tapping away, with a great deal more force than necessary, at some invisible enemy.

30 September 2003, South Florida Sun-Sentinel (Fort Lauderdale, FL), "'Apprentices' deal for Trump card" by Glenn Singer, pg. 1D:
A South Florida resident is among 16 contestants vying for the top prize on NBC's new reality show, The Apprentice -- being named president of one of Donald Trump's many corporations, the show's executive producer said.
(...)
Burnett recalled one terse conversation between a candidate and Trump in an initial session.

"The candidate told Trump, quite boldly, 'I'm going to be an actress.' Trump replied, 'Not with this organization. You're fired.'"

15 December 2003, New York (NY) Post, "You're Fired: Cutthroats train in Trump's reality," pg. 99:
MEET the three New Yorkers who are wannabe Donald Trumps starring in the latest wannabe reality show hit, "The Apprentice."

8 January 2004, Atlanta (GA) Journal-Constitution, "'The Donald' overwhelms all in 'Apprentice'" by Bob Longino, pg. F1:
TV REVIEW
"The Apprentice"
Grade: C+
8:32 tonight on NBC. Moves to its regular hourlong time slot of 8 p.m. Wednesdays on Jan. 14.

If TV's idea of reality is Paris Hilton, then why not Donald Trump?

Big business' big guy is all over "The Apprentice," NBC's new 15- part reality series starting tonight after "Friends" and pitting 16 spit-and-polish younger male and female executives in a show-me-the- money contest.

Losers get to hear Trump say, in effect, "You're fired!" and are shuffled off to "Today" to yak up the series. The final lone winner gets top-dog status at one of Trump's companies for a year. The salary: $250,000, or, let's be real here, chump change to today's corporate royalty.

8 January 2004, New York (NY) Times, "Contestant, Meet the King of the Jungle" by Alessandra Stanley, pg. E1:
It sometimes seems as though Donald Trump is to business what the Venetian Resort in Las Vegas is to Venice -- a fun, cheesy caricature of the real thing.

One would not necessarily want the real estate developer known as the Donald to represent American capitalism, but he is perfectly cast as the hammy boss on NBC's rat-race reality show, ''The Apprentice.''

The premise, for anyone who has missed the blaring promos on television and in movie theaters, is urban ''Survivor'' -- 16 young would-be entrepreneurs compete at an array of business tasks (the first assignment is to sell lemonade on the street). The last one standing will become president of one of Mr. Trump's companies for a year. Each week, one aspirant is eliminated -- not voted off by his rivals, as is the case on other shows, but by Mr. Trump, who presses the losers to turn on their weakest link before delivering judgment (''You're fired!'').
(...)
There is more to ''The Apprentice'' than just the spectacle of Type A contestants making fools of themselves or the irresistible braggadocio and banality of Mr. Trump. (''New York,'' he says in a typical voice-over narration. ''It can chew you up and spit you out.'').

Money
Posted 3/19/2004 11:23 AM Updated 3/19/2004 11:49 AM
Trump seeks to trademark 'You're fired!'
WASHINGTON (Reuters) — Wendy's asked diners "Where's the beef?" Nike commanded sports nuts to "Just do it." Now Donald Trump is seeking to trademark another pithy phrase: "You're fired!"

The real-estate mogul and reality TV star has filed a trademark application for the phrase, according to the U.S. Patent and Trademark Office's Web site.

Known for his gaudy casinos and unusual mane of copper hair, Trump dismisses underlings on the hit TV show The Apprentice with a curt "You're fired."

Trump said he intended to emblazon "You're Fired" on games and casino services, and "You're Fired! Donald J. Trump" on clothing.

30 August 2004, New York (NY) Times, "'Fired' Topped by 'Hired' At the Trademark Office" by Eric Dash, pg. C6:
Donald J. Trump is again gearing up to dismiss the young apprentices on his reality television series with the words ''You're Fired.'' But recently, lawyers from United States Patent and Trademark Office turned down his first attempt to register the expression for games and other playthings.

The reason was that some toys and games using Mr. Trump's boardroom buzzwords, ''You're Fired,'' could be mistaken for ''You're Hired!,'' an educational board game designed to give middle-school students a taste of the job hunt. For years, the children's role-playing contest has held the trademark for the phrase, and the similarities between the marks and the goods of the parties are so great as to create a likelihood of confusion, lawyers from the trademark office said in an initial refusal letter.

Franklin Learning System Inc., a small educational company based in Westport, Conn., registered the federal trademark for the ''You're Hired!'' board game in 1997.

YouTube
Donald Trump "You're Fired" Compilation
Shane McIntire
Published on Aug 17, 2017
‼️ I DO NOT OWN THE RIGHTS TO THESE CLIPS ALL RIGHTS TO THE RESPECTIVE OWNERS ‼️

(Trademark)
Word Mark YOU'RE FIRED! DONALD J. TRUMP
Goods and Services (ABANDONED) IC 025. US 022 039. G & S: Clothing
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 78353065
Filing Date January 16, 2004
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Trump, Donald J. INDIVIDUAL 725 Fifth Avenue New York NEW YORK 10022
Attorney of Record Jenifer deWolf Paine
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date February 22, 2005

(Trademark)
Word Mark YOU'RE FIRED!
Goods and Services (ABANDONED) IC 025. US 022 039. G & S: Clothing
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 78353045
Filing Date January 16, 2004
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Trump, Donald J. INDIVIDUAL 725 Fifth Avenue New York NEW YORK 10022
Attorney of Record Jenifer deWolf Paine
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date February 22, 2005

(Trademark)
Word Mark YOU'RE FIRED! THE DONALD
Goods and Services (ABANDONED) IC 025. US 022 039. G & S: Clothing. FIRST USE: 20040312. FIRST USE IN COMMERCE: 20040312
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 78353009
Filing Date January 16, 2004
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Trump, Donald J. INDIVIDUAL 725 Fifth Avenue New York NEW YORK 10022
Attorney of Record Jenifer deWolf Paine
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date February 22, 2005

(Trademark)
Word Mark YOU'RE FIRED
Goods and Services IC 028. US 022 023 038 050. G & S: Toys, games, playthings and sporting goods
IC 041. US 100 101 107. G & S: Casino services
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 78361836
Filing Date February 3, 2004
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Donald J. Trump INDIVIDUAL UNITED STATES 725 Fifth Avenue New York NEW YORK 10022
Attorney of Record W. Mack Webner
Type of Mark TRADEMARK. SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

(Trademark)
Word Mark YOU'RE FIRED
Goods and Services IC 041. US 100 101 107. G & S: Entertainment services in the nature of a reality television series
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 78371659
Filing Date February 20, 2004
Current Filing Basis 1B
Original Filing Basis 1A
Owner (APPLICANT) JMBP, Inc. CORPORATION CALIFORNIA 1661 North Lincoln Boulevard Suite 220 Los Angeles CALIFORNIA 90404
Attorney of Record Frank M.Weyer, James M. Slominski, Todd N. Snyder, Catherine S. Sun, Maurice B. Pilosof, Obi I. Iloputaife
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

(Trademark)
Word Mark YOU ARE FIRED
Goods and Services (ABANDONED) IC 041. US 100 101 107. G & S: Entertainment services, television programs and television series. FIRST USE: 20040108. FIRST USE IN COMMERCE: 20040108
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 78371654
Filing Date February 20, 2004
Current Filing Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) JMBP, Inc. CORPORATION CALIFORNIA 1661 North Lincoln Boulevard Suite 220 Los Angeles CALIFORNIA 90404
Attorney of Record Frank M.Weyer, James M. Slominski, Todd N. Snyder, Catherine S. Sun, Maurice B. Pilosof, Obi I. Iloputaife
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date February 23, 2005

(Trademark)
Word Mark YOU'RE FIRED
Goods and Services (ABANDONED) IC 045. US 100 101. G & S: goods and services: wearing apparel; namely, T- shirts, shirts, sweatshirts, tank tops, shorts, pants, visers, swim trunks, shoes and caps
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 78375391
Filing Date February 27, 2004
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Waxman, Gary M INDIVIDUAL UNITED STATES 8830 SW Birchwood Road PORTLAND OREGON 97225
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date February 26, 2005

(Trademark)
Word Mark YOU'RE FIRED!
Goods and Services (ABANDONED) IC 001. US 001 005 006 010 026 046. G & S: Wearing apparel for men, women and children, namely shirts, t-shirts, sweatshirts, jogging suits, trousers, pants, shorts, tank tops, hats, caps, sunvisors, underwear, bandannas, golf shirts, athletic bags, backpacks, gym bags, tote bags, knapsacks; printed matter and paper goods - namely, comic books, stationery, writing paper, envelopes, notebooks, diaries, note cards, pens, pencils, erasers, markers, decals, posters, bookcovers, postcards; glass, ceramic and earthenware goods, namely coffee mugs, mugs, jugs, bowls, coffee cups, cups, beverage glassware, namely jugs, mugs, drinking glasses; mouse pads, balloons, playing cards, matches, match books, empty plastic containers for drinks, key rings, rulers
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 78375818
Filing Date February 28, 2004
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Morrison, J. INDIVIDUAL 1760 S. 2500 E. SLC UTAH 84108
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date February 27, 2005

(Trademark)
Word Mark YOU'RE FIRED
Goods and Services (ABANDONED) IC 021. US 002 013 023 029 030 033 040 050. G & S: Coffie cups, Clothing, Base Ball caps, Jackets, Watches, Bumper Stickers, Stickers, Dog Clothing, Water bottle lables, Bullet proof clothing, book covers jewlery, Eyeglasses, Beltbuckels, Mouse Pads; Computer screen savers, Footwear, Pants, T-shirts, Overalls, Aprins, Computer gaming toys, Toy bears, Lables for Beanie Babys, underwear, snow boards, ski equipment, sporting goods, Paper plates and cups, posters, advertizements adds, Sweat shirts, Automotive parts, automotive related items, Boating goods, Patches, embossing, stamping on metals for badgeing, small pins, Pens, Pencels, Stationary, Stationary goods. FIRST USE: 20040120. FIRST USE IN COMMERCE: 20040206
(ABANDONED) IC 020. US 002 013 022 025 032 050. G & S: Coffie cups, Clothing, Base Ball caps, Jackets, Watches, Bumper Stickers, Stickers, Dog Clothing, Water bottle lables, Bullet proof clothing, book covers jewlery, Eyeglasses, Beltbuckels, Mouse Pads; Computer screen savers, Footwear, Pants, T-shirts, Overalls, Aprins, Computer gaming toys, Toy bears, Labels for Beanie Babys, underwear, snow boards, ski equipment, sporting goods, Paper plates and cups, posters, advertizements adds, Sweat shirts, Automotive parts, automotive related items, Boating goods, Patches, embossing, stamping on metals for badgeing, small pins, Pens, Pencels, Stationary, Stationary goods
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 020102 020133 260120 260121 261704 261705
Serial Number 78376887
Filing Date March 2, 2004
Current Filing Basis 1A;1B
Original Filing Basis 1A;1B
Owner (APPLICANT) Teague. Jeffrey, W. INDIVIDUAL UNITED STATES 29844 Vista Dell arroyo Agoura Hills CALIFORNIA 91301
Description of Mark The mark consists of Letters and 2 words consisting tof the words " You're Fired" in red with the background of a circle that represents a target scope with cross hairs, The circle has a gray & white outer ring with a black center, also in the center of the circle is a human figure silhouette in the color gray or silver.
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date February 26, 2005

(Trademark)
Word Mark YOU'RE FIRED
Goods and Services (ABANDONED) IC 025. US 022 039. G & S: all apparel and clothing accessories
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 78384766
Filing Date March 15, 2004
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) You're Fired Inc. CORPORATION MINNESOTA 938 140th Ave New Richmond WISCONSIN 54017
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date February 26, 2005

(Trademark)
Word Mark YOU'RE FIRED!
Goods and Services (ABANDONED) IC 016. US 002 005 022 023 029 037 038 050. G & S: Paper goods
(ABANDONED) IC 018. US 001 002 003 022 041. G & S: Home furnishings
(ABANDONED) IC 020. US 002 013 022 025 032 050. G & S: Pillows
(ABANDONED) IC 021. US 002 013 023 029 030 033 040 050. G & S: Housewares
(ABANDONED) IC 024. US 042 050. G & S: Linens
(ABANDONED) IC 028. US 022 023 038 050. G & S: Toys and sporting goods
(ABANDONED) IC 033. US 047 049. G & S: Alcoholic beverages
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 78387237
Filing Date March 19, 2004
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Trump, Donald J. INDIVIDUAL 725 Fifth Avenue New York NEW YORK 10022
Attorney of Record Jenifer deWolf Paine
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date February 27, 2005

(Trademark)
Word Mark YOUR'E FIRED!
Goods and Services (ABANDONED) IC 025. US 022 039. G & S: shits, hats, towels, cups, pens, items used for commercial marketing
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 78393644
Filing Date March 31, 2004
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Carson Ventures, LLC CORPORATION FLORIDA 3605 Foster Hill Drive North Saint Petersburg FLORIDA 33704
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date March 20, 2005

(Trademark)
Word Mark YOU'RE FIRED! DONALD J. TRUMP
Goods and Services IC 025. US 022 039. G & S: Wearing apparel for men, women and children, namely shirts, t-shirts, sweatshirts, jogging suits, trousers, pants, shorts, tank tops, hats, caps, sunvisors, underwear, bandannas, golf shirts, athletic bags, backpacks, gym bags, tote bags, knapsacks; printed matter and paper goods - namely, comic books, stationery, writing paper, envelopes, notebooks, diaries, note cards, pens, pencils, erasers, markers, decals, posters, bookcovers, postcards; glass, ceramic and earthenware goods, namely coffee mugs, mugs, jugs, bowls, coffee cups, cups, beverage glassware, namely jugs, mugs, drinking glasses; mouse pads, balloons, playing cards, matches, match books, empty plastic containers for drinks, key rings, rulers
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 78400955
Filing Date April 13, 2004
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Clark, Gary N. INDIVIDUAL UNITED STATES 5 Willow Green Drive Cocoa Beach FLORIDA 32931
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

(Trademark)
Word Mark WWTD..."YOU'RE FIRED"
Goods and Services IC 025. US 022 039. G & S: Shirts, bumper stickers, jewelry
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 78404020
Filing Date April 19, 2004
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Anderson, Mark S. INDIVIDUAL UNITED STATES 4000 55th Ave. NE Seattle WASHINGTON 98105
Attorney of Record Mark S. Anderson
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

(Trademark)
Word Mark YOU'RE FIRED
Goods and Services IC 009. US 021 023 026 036 038. G & S: Audio Cassettes and Audio Compact Discs Featuring Music
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 76591069
Filing Date May 7, 2004
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) Turn Up The Music, Inc. CORPORATION NEW JERSEY 708 Colfax Avenue Kenilworth NEW JERSEY 07033
Attorney of Record Adam S. Grundfast
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

(Trademark)
Word Mark YOU'RE FIRED
Goods and Services IC 025. US 022 039. G & S: T-SHIRTS. FIRST USE: 20040406. FIRST USE IN COMMERCE: 20040406
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 76591899
Filing Date May 12, 2004
Current Filing Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) Lee, John INDIVIDUAL UNITED STATES 6 Fayston Street Dorchester MASSACHUSETTS 02121
Attorney of Record Robert K. Tendler
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Posted by Barry Popik
New York CityNames/Phrases • Saturday, May 07, 2005 • Permalink


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