“Long Live Cowboys” is a slogan that Wrangler Jeans has used since 2008. The slogan is also sometimes used by sports teams called “Cowboys” (such as the Dallas Cowboys).
 
   
Wikipedia: Wrangler (jeans)
Wrangler is a manufacturer of jeans. The brand is owned by the VF Corporation, who also own Lee, JanSport and The North Face, among others. Its headquarters are located in downtown Greensboro, North Carolina, with production plants in a variety of locations throughout the world. Wrangler International is now chaired by Dieter Jacobfeuerborn.
 
Wrangler Jeans were first made by Blue Bell, who acquired the brand when they took over Casey Jones in the mid-1940s. Blue Bell employed Bernard Lichtenstein (“Rodeo Ben”), a Polish tailor from Łódź who worked closely with cowboys, to help design jeans suitable for rodeo use. This was the origin of Wrangler Jeans. The 13MWZ style, introduced in 1947 as lot number 11MWZ, is still available worldwide. In addition to this, Wrangler has since introduced several other lines that are more designated towards a specific group or demographic. Some examples of this are 20X, Riggs and Aura.
 
Wrangler also has a line of music accessories targeted toward country music fans.
 
Wrangler also has a series of football commercials with Brett Favre playing a game of touch football in the mud.
 
Facebook
Long Live Rodeo, LONG LIVE COWBOYS, Wrangler Jean CO.
   
Google Groups: alt.sports.football.pro.dallas-cowboys
Newsgroups: alt.sports.football.pro.dallas-cowboys
From: .(JavaScript must be enabled to view this email address) (Kim, Doo-hyun)
Date: 1997/12/05
Subject: Switzer ranked number one spot in..
 
Long Live Cowboys. I’m praying here.
   
WesternBeltBuckles.com
Riddle: What Do Belt Buckles and Belvedere Vodka Have in Common?
Posted on May 22, 2008 by admin
(...)
Long live cowboys who work a full day, tuck in their shirts and respect women.
       
Google Books
August-September 2008, American Cowboy, pg. 64 ad:
LONG LIVE COWBOYS.
(Wrangler ad—ed.)
 
Cortez (CO) Journal
6/8/2009 9:09:00 AM
Saddle up for Ute rodeo action
Ben Webster
Journal Sports Editor
Montezuma County residents can count on a few certainties every summer.
(...)
Thursday night at the rodeo will be family night with discounted tickets available for families. Friday night will be Long Live Cowboys night, a night to honor local cowboys and cowgirls who have contributed to the rise and development of the rodeo.
   
(Trademark)
Word Mark LONG LIVE COWBOYS
Goods and Services IC 025. US 022 039. G & S: Bottoms; Tops
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 77774874
Filing Date July 6, 2009
Current Filing Basis 1B
Original Filing Basis 1B
Published for Opposition November 24, 2009
Owner (APPLICANT) Wrangler Apparel Corp. CORPORATION DELAWARE 3411 Silverside Road Wilmington DELAWARE 19810
Attorney of Record Helen L. Winslow
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE
 
(Trademark)
Word Mark LONG LIVE COWBOYS
Goods and Services IC 025. US 022 039. G & S: clothing, namely, jackets, vests, headwear, and footwear
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 77951504
Filing Date March 5, 2010
Current Filing Basis 1B
Original Filing Basis 1B
Published for Opposition June 15, 2010
Owner (APPLICANT) Wrangler Apparel Corp. CORPORATION DELAWARE 3411 Silverside Road Wilmington DELAWARE 19810
Attorney of Record Helen L. Winslow
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE