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Entry from November 18, 2006
Waco We Do (Waco slogan)

"Waco We Do” is the Waco city slogan promoted by the Greater Waco Chamber of Commerce in 2006. The new slogan is intended to stress the city’s “can-do” attitude.

The 2004-trademarked slogan “Keep Waco Wacko” (similar to “Keep Austin Weird”) is a very unofficial slogan for the same city. 

Greater Waco Chamber of Commerce
Chamber launches branding campaign

Our Greater Waco Strategic Economic Development Plan calls for a branding campaign for Waco, and the Chamber has accomplished this goal....because in Waco We Do!
Stop by the Chamber office for buttons!
We welcome businesses to use the WacoWe Do logo on Web sites and other advertising. 

Waco Tribune-Herald
New Waco slogan talks up city’s can-do attitude
Thursday, October 19, 2006
By Mike Copeland
Tribune-Herald business editor

How does the slogan “Waco We Do” strike you?

Those words will appear on TV, radio and print ads in the coming months as the Greater Waco Chamber of Commerce seeks to change perceptions of the city.

“We want to give people permission to brag a little bit about where they live, not duck their heads when they’re asked where they’re from,” said Dean Riley, with the local marketing firm Innovation that came up with the slogan and is preparing the media blitz.

A slogan alone won’t change Waco’s image. But “Waco We Do” is more than that, local leaders say. Changing perceptions is one of five major goals the chamber is pursuing as part of an economic development strategy. It came up with these goals with help from the community and Market Street Services, an Atlanta consulting firm.

The chamber Wednesday introduced its “Waco We Do” campaign to about 150 people in the Waco Convention Center. The community will begin seeing the ads this week. 

Word Mark WACO WE DO
Goods and Services IC 035. US 100 101 102. G & S: Chamber of commerce services, namely, promoting business and tourism in the greater Waco area. FIRST USE: 20060616. FIRST USE IN COMMERCE: 20060616
Standard Characters Claimed
Design Search Code
Serial Number 78936754
Filing Date July 25, 2006
Current Filing Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) Waco Chamber of Commerce NON-PROFIT CORPORATION TEXAS P.O. Box 1220 Waco TEXAS 767031220
Attorney of Record Marcus W. Hammack
Live/Dead Indicator LIVE

Goods and Services IC 025. US 022 039. G & S: Cyclists’ jerseys; Gym shorts; Jerseys ; Short sets ; Short-sleeved or long-sleeved t-shirts; Short-sleeved shirts; Shorts; Sleeveless jerseys; Sports jerseys; Sports jerseys and breeches for sports; Sports shirts with short sleeves; Sweat shorts; Tops. FIRST USE: 20040312. FIRST USE IN COMMERCE: 20040312
Standard Characters Claimed
Design Search Code
Serial Number 78964094
Filing Date August 30, 2006
Current Filing Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) Lenco, Inc. CORPORATION TEXAS 4707 West Waco Drive Waco TEXAS 767107015
Attorney of Record Derek T. Gilliland
Type of Mark TRADEMARK
Live/Dead Indicator LIVE

Posted by Barry Popik
Texas (Lone Star State Dictionary) • (0) Comments • Saturday, November 18, 2006 • Permalink